What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia

Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in lo...
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Gespeichert in:

Autor*in:	Mufida Sekardhani [verfasserIn] Sujin Song [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2022

Schlagwörter:	smartwatch smartwatch adoption south korea indonesia tam fashion healthtology

Übergeordnetes Werk:	In: Asia Marketing Journal - Korean Marketing Association, 2022, 24(2022), 2, Seite 78-95
Übergeordnetes Werk:	volume:24 ; year:2022 ; number:2 ; pages:78-95

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc Journal toc

DOI / URN:	10.53728/2765-6500.1590

Katalog-ID:	DOAJ034421785

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callnumber-first	H - Social Science
author	Mufida Sekardhani
spellingShingle	Mufida Sekardhani misc HF5001-6182 misc smartwatch misc smartwatch adoption misc south korea misc indonesia misc tam misc fashion misc healthtology misc Business What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
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topic_title	HF5001-6182 What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia smartwatch smartwatch adoption south korea indonesia tam fashion healthtology
topic	misc HF5001-6182 misc smartwatch misc smartwatch adoption misc south korea misc indonesia misc tam misc fashion misc healthtology misc Business
topic_unstemmed	misc HF5001-6182 misc smartwatch misc smartwatch adoption misc south korea misc indonesia misc tam misc fashion misc healthtology misc Business
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title	What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
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title_sort	what explains smartwatch adoption? a comparative study of south korea and indonesia
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title_auth	What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
abstract	Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has a positive influence on social image; these, together with perceived price value, lead to the behavioral intention to adopt a smartwatch in both countries. Perceived cost was only significant for Indonesia. Theoretical contributions and practical implications are further discussed.
abstractGer	Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has a positive influence on social image; these, together with perceived price value, lead to the behavioral intention to adopt a smartwatch in both countries. Perceived cost was only significant for Indonesia. Theoretical contributions and practical implications are further discussed.
abstract_unstemmed	Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has a positive influence on social image; these, together with perceived price value, lead to the behavioral intention to adopt a smartwatch in both countries. Perceived cost was only significant for Indonesia. Theoretical contributions and practical implications are further discussed.
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title_short	What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
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