Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages
This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting dat...
Ausführliche Beschreibung
Autor*in: |
Brady T West [verfasserIn] Dirgha Ghimire [verfasserIn] William G. Axinn [verfasserIn] |
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Format: |
E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2015 |
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Übergeordnetes Werk: |
In: Survey Research Methods - European Survey Research Association, 2008, 9(2015), 2 |
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Übergeordnetes Werk: |
volume:9 ; year:2015 ; number:2 |
Links: |
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DOI / URN: |
10.18148/srm/2015.v9i2.6135 |
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Katalog-ID: |
DOAJ034569774 |
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10.18148/srm/2015.v9i2.6135 doi (DE-627)DOAJ034569774 (DE-599)DOAJ7311397d0c534473b704dfdf9de2ae9c DE-627 ger DE-627 rakwb eng H1-99 Brady T West verfasserin aut Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting data on a small number of items with varying sensitivity from a probability sample of 450 young Nepalese adults. Survey items ranged from simple demographics to indicators of substance abuse and mental health problems. Sampled adults were randomly assigned to one of three different modes of data collection: a standard one-time telephone interview, a “single sitting” back-and-forth interview with an interviewer using text messaging, and an interview using text messages within a modular design framework. Respondents in the modular group were asked to respond (via text message exchanges with an interviewer) to only one question on a given day, rather than complete the entire survey. Both bivariate and multivariate analyses demonstrate that the two text messaging modes increased the probability of disclosing sensitive information relative to the telephone mode, and that respondents in the modular design group, while responding less frequently, found the survey to be significantly easier. Further, those who responded in the modular group were not unique in terms of available covariates, suggesting that the reduced item response rates only introduced limited nonresponse bias. Future research should consider enhancing this methodology, applying it with other modes of data collection (e.g., web surveys), and continuously evaluating its effectiveness from a total survey error perspective. modular survey design survey methodology survey nonresponse text message surveys total survey error survey costs Social sciences (General) Dirgha Ghimire verfasserin aut William G. Axinn verfasserin aut In Survey Research Methods European Survey Research Association, 2008 9(2015), 2 (DE-627)524227276 (DE-600)2269140-6 18643361 nnns volume:9 year:2015 number:2 https://doi.org/10.18148/srm/2015.v9i2.6135 kostenfrei https://doaj.org/article/7311397d0c534473b704dfdf9de2ae9c kostenfrei https://ojs.ub.uni-konstanz.de/srm/article/view/6135 kostenfrei https://doaj.org/toc/1864-3361 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2086 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2015 2 |
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10.18148/srm/2015.v9i2.6135 doi (DE-627)DOAJ034569774 (DE-599)DOAJ7311397d0c534473b704dfdf9de2ae9c DE-627 ger DE-627 rakwb eng H1-99 Brady T West verfasserin aut Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting data on a small number of items with varying sensitivity from a probability sample of 450 young Nepalese adults. Survey items ranged from simple demographics to indicators of substance abuse and mental health problems. Sampled adults were randomly assigned to one of three different modes of data collection: a standard one-time telephone interview, a “single sitting” back-and-forth interview with an interviewer using text messaging, and an interview using text messages within a modular design framework. Respondents in the modular group were asked to respond (via text message exchanges with an interviewer) to only one question on a given day, rather than complete the entire survey. Both bivariate and multivariate analyses demonstrate that the two text messaging modes increased the probability of disclosing sensitive information relative to the telephone mode, and that respondents in the modular design group, while responding less frequently, found the survey to be significantly easier. Further, those who responded in the modular group were not unique in terms of available covariates, suggesting that the reduced item response rates only introduced limited nonresponse bias. Future research should consider enhancing this methodology, applying it with other modes of data collection (e.g., web surveys), and continuously evaluating its effectiveness from a total survey error perspective. modular survey design survey methodology survey nonresponse text message surveys total survey error survey costs Social sciences (General) Dirgha Ghimire verfasserin aut William G. Axinn verfasserin aut In Survey Research Methods European Survey Research Association, 2008 9(2015), 2 (DE-627)524227276 (DE-600)2269140-6 18643361 nnns volume:9 year:2015 number:2 https://doi.org/10.18148/srm/2015.v9i2.6135 kostenfrei https://doaj.org/article/7311397d0c534473b704dfdf9de2ae9c kostenfrei https://ojs.ub.uni-konstanz.de/srm/article/view/6135 kostenfrei https://doaj.org/toc/1864-3361 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2086 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2015 2 |
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10.18148/srm/2015.v9i2.6135 doi (DE-627)DOAJ034569774 (DE-599)DOAJ7311397d0c534473b704dfdf9de2ae9c DE-627 ger DE-627 rakwb eng H1-99 Brady T West verfasserin aut Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting data on a small number of items with varying sensitivity from a probability sample of 450 young Nepalese adults. Survey items ranged from simple demographics to indicators of substance abuse and mental health problems. Sampled adults were randomly assigned to one of three different modes of data collection: a standard one-time telephone interview, a “single sitting” back-and-forth interview with an interviewer using text messaging, and an interview using text messages within a modular design framework. Respondents in the modular group were asked to respond (via text message exchanges with an interviewer) to only one question on a given day, rather than complete the entire survey. Both bivariate and multivariate analyses demonstrate that the two text messaging modes increased the probability of disclosing sensitive information relative to the telephone mode, and that respondents in the modular design group, while responding less frequently, found the survey to be significantly easier. Further, those who responded in the modular group were not unique in terms of available covariates, suggesting that the reduced item response rates only introduced limited nonresponse bias. Future research should consider enhancing this methodology, applying it with other modes of data collection (e.g., web surveys), and continuously evaluating its effectiveness from a total survey error perspective. modular survey design survey methodology survey nonresponse text message surveys total survey error survey costs Social sciences (General) Dirgha Ghimire verfasserin aut William G. Axinn verfasserin aut In Survey Research Methods European Survey Research Association, 2008 9(2015), 2 (DE-627)524227276 (DE-600)2269140-6 18643361 nnns volume:9 year:2015 number:2 https://doi.org/10.18148/srm/2015.v9i2.6135 kostenfrei https://doaj.org/article/7311397d0c534473b704dfdf9de2ae9c kostenfrei https://ojs.ub.uni-konstanz.de/srm/article/view/6135 kostenfrei https://doaj.org/toc/1864-3361 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2086 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2015 2 |
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10.18148/srm/2015.v9i2.6135 doi (DE-627)DOAJ034569774 (DE-599)DOAJ7311397d0c534473b704dfdf9de2ae9c DE-627 ger DE-627 rakwb eng H1-99 Brady T West verfasserin aut Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting data on a small number of items with varying sensitivity from a probability sample of 450 young Nepalese adults. Survey items ranged from simple demographics to indicators of substance abuse and mental health problems. Sampled adults were randomly assigned to one of three different modes of data collection: a standard one-time telephone interview, a “single sitting” back-and-forth interview with an interviewer using text messaging, and an interview using text messages within a modular design framework. Respondents in the modular group were asked to respond (via text message exchanges with an interviewer) to only one question on a given day, rather than complete the entire survey. Both bivariate and multivariate analyses demonstrate that the two text messaging modes increased the probability of disclosing sensitive information relative to the telephone mode, and that respondents in the modular design group, while responding less frequently, found the survey to be significantly easier. Further, those who responded in the modular group were not unique in terms of available covariates, suggesting that the reduced item response rates only introduced limited nonresponse bias. Future research should consider enhancing this methodology, applying it with other modes of data collection (e.g., web surveys), and continuously evaluating its effectiveness from a total survey error perspective. modular survey design survey methodology survey nonresponse text message surveys total survey error survey costs Social sciences (General) Dirgha Ghimire verfasserin aut William G. Axinn verfasserin aut In Survey Research Methods European Survey Research Association, 2008 9(2015), 2 (DE-627)524227276 (DE-600)2269140-6 18643361 nnns volume:9 year:2015 number:2 https://doi.org/10.18148/srm/2015.v9i2.6135 kostenfrei https://doaj.org/article/7311397d0c534473b704dfdf9de2ae9c kostenfrei https://ojs.ub.uni-konstanz.de/srm/article/view/6135 kostenfrei https://doaj.org/toc/1864-3361 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2086 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2015 2 |
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This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting data on a small number of items with varying sensitivity from a probability sample of 450 young Nepalese adults. Survey items ranged from simple demographics to indicators of substance abuse and mental health problems. Sampled adults were randomly assigned to one of three different modes of data collection: a standard one-time telephone interview, a “single sitting” back-and-forth interview with an interviewer using text messaging, and an interview using text messages within a modular design framework. Respondents in the modular group were asked to respond (via text message exchanges with an interviewer) to only one question on a given day, rather than complete the entire survey. Both bivariate and multivariate analyses demonstrate that the two text messaging modes increased the probability of disclosing sensitive information relative to the telephone mode, and that respondents in the modular design group, while responding less frequently, found the survey to be significantly easier. Further, those who responded in the modular group were not unique in terms of available covariates, suggesting that the reduced item response rates only introduced limited nonresponse bias. Future research should consider enhancing this methodology, applying it with other modes of data collection (e.g., web surveys), and continuously evaluating its effectiveness from a total survey error perspective. |
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This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting data on a small number of items with varying sensitivity from a probability sample of 450 young Nepalese adults. Survey items ranged from simple demographics to indicators of substance abuse and mental health problems. Sampled adults were randomly assigned to one of three different modes of data collection: a standard one-time telephone interview, a “single sitting” back-and-forth interview with an interviewer using text messaging, and an interview using text messages within a modular design framework. Respondents in the modular group were asked to respond (via text message exchanges with an interviewer) to only one question on a given day, rather than complete the entire survey. Both bivariate and multivariate analyses demonstrate that the two text messaging modes increased the probability of disclosing sensitive information relative to the telephone mode, and that respondents in the modular design group, while responding less frequently, found the survey to be significantly easier. Further, those who responded in the modular group were not unique in terms of available covariates, suggesting that the reduced item response rates only introduced limited nonresponse bias. Future research should consider enhancing this methodology, applying it with other modes of data collection (e.g., web surveys), and continuously evaluating its effectiveness from a total survey error perspective. |
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This article presents analyses of data from a pilot study in Nepal that was designed to provide an initial examination of the errors and costs associated with an innovative methodology for survey data collection. We embedded a randomized experiment within a long-standing panel survey, collecting data on a small number of items with varying sensitivity from a probability sample of 450 young Nepalese adults. Survey items ranged from simple demographics to indicators of substance abuse and mental health problems. Sampled adults were randomly assigned to one of three different modes of data collection: a standard one-time telephone interview, a “single sitting” back-and-forth interview with an interviewer using text messaging, and an interview using text messages within a modular design framework. Respondents in the modular group were asked to respond (via text message exchanges with an interviewer) to only one question on a given day, rather than complete the entire survey. Both bivariate and multivariate analyses demonstrate that the two text messaging modes increased the probability of disclosing sensitive information relative to the telephone mode, and that respondents in the modular design group, while responding less frequently, found the survey to be significantly easier. Further, those who responded in the modular group were not unique in terms of available covariates, suggesting that the reduced item response rates only introduced limited nonresponse bias. Future research should consider enhancing this methodology, applying it with other modes of data collection (e.g., web surveys), and continuously evaluating its effectiveness from a total survey error perspective. |
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