The Impact of Environmental Commitment on Green Purchase Behavior in China

There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and...
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Autor*in:	Xixiang Sun [verfasserIn] Ziyuan Tian [verfasserIn] Jianguo Wang [verfasserIn] Weihuan Su [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2022

Schlagwörter:	environmental commitment green purchase behavior anticipated pride anticipated guilt social norms

Übergeordnetes Werk:	In: International Journal of Environmental Research and Public Health - MDPI AG, 2005, 19(2022), 8644, p 8644
Übergeordnetes Werk:	volume:19 ; year:2022 ; number:8644, p 8644

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc Journal toc

DOI / URN:	10.3390/ijerph19148644

Katalog-ID:	DOAJ03611796X

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allfields	10.3390/ijerph19148644 doi (DE-627)DOAJ03611796X (DE-599)DOAJ43a77ad157384c0aa081f9694c949e1c DE-627 ger DE-627 rakwb eng Xixiang Sun verfasserin aut The Impact of Environmental Commitment on Green Purchase Behavior in China 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior. environmental commitment green purchase behavior anticipated pride anticipated guilt social norms Medicine R Ziyuan Tian verfasserin aut Jianguo Wang verfasserin aut Weihuan Su verfasserin aut In International Journal of Environmental Research and Public Health MDPI AG, 2005 19(2022), 8644, p 8644 (DE-627)477992463 (DE-600)2175195-X 16604601 nnns volume:19 year:2022 number:8644, p 8644 https://doi.org/10.3390/ijerph19148644 kostenfrei https://doaj.org/article/43a77ad157384c0aa081f9694c949e1c kostenfrei https://www.mdpi.com/1660-4601/19/14/8644 kostenfrei https://doaj.org/toc/1661-7827 Journal toc kostenfrei https://doaj.org/toc/1660-4601 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2153 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 19 2022 8644, p 8644
spelling	10.3390/ijerph19148644 doi (DE-627)DOAJ03611796X (DE-599)DOAJ43a77ad157384c0aa081f9694c949e1c DE-627 ger DE-627 rakwb eng Xixiang Sun verfasserin aut The Impact of Environmental Commitment on Green Purchase Behavior in China 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior. environmental commitment green purchase behavior anticipated pride anticipated guilt social norms Medicine R Ziyuan Tian verfasserin aut Jianguo Wang verfasserin aut Weihuan Su verfasserin aut In International Journal of Environmental Research and Public Health MDPI AG, 2005 19(2022), 8644, p 8644 (DE-627)477992463 (DE-600)2175195-X 16604601 nnns volume:19 year:2022 number:8644, p 8644 https://doi.org/10.3390/ijerph19148644 kostenfrei https://doaj.org/article/43a77ad157384c0aa081f9694c949e1c kostenfrei https://www.mdpi.com/1660-4601/19/14/8644 kostenfrei https://doaj.org/toc/1661-7827 Journal toc kostenfrei https://doaj.org/toc/1660-4601 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2153 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 19 2022 8644, p 8644
allfields_unstemmed	10.3390/ijerph19148644 doi (DE-627)DOAJ03611796X (DE-599)DOAJ43a77ad157384c0aa081f9694c949e1c DE-627 ger DE-627 rakwb eng Xixiang Sun verfasserin aut The Impact of Environmental Commitment on Green Purchase Behavior in China 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior. environmental commitment green purchase behavior anticipated pride anticipated guilt social norms Medicine R Ziyuan Tian verfasserin aut Jianguo Wang verfasserin aut Weihuan Su verfasserin aut In International Journal of Environmental Research and Public Health MDPI AG, 2005 19(2022), 8644, p 8644 (DE-627)477992463 (DE-600)2175195-X 16604601 nnns volume:19 year:2022 number:8644, p 8644 https://doi.org/10.3390/ijerph19148644 kostenfrei https://doaj.org/article/43a77ad157384c0aa081f9694c949e1c kostenfrei https://www.mdpi.com/1660-4601/19/14/8644 kostenfrei https://doaj.org/toc/1661-7827 Journal toc kostenfrei https://doaj.org/toc/1660-4601 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2153 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 19 2022 8644, p 8644
allfieldsGer	10.3390/ijerph19148644 doi (DE-627)DOAJ03611796X (DE-599)DOAJ43a77ad157384c0aa081f9694c949e1c DE-627 ger DE-627 rakwb eng Xixiang Sun verfasserin aut The Impact of Environmental Commitment on Green Purchase Behavior in China 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior. environmental commitment green purchase behavior anticipated pride anticipated guilt social norms Medicine R Ziyuan Tian verfasserin aut Jianguo Wang verfasserin aut Weihuan Su verfasserin aut In International Journal of Environmental Research and Public Health MDPI AG, 2005 19(2022), 8644, p 8644 (DE-627)477992463 (DE-600)2175195-X 16604601 nnns volume:19 year:2022 number:8644, p 8644 https://doi.org/10.3390/ijerph19148644 kostenfrei https://doaj.org/article/43a77ad157384c0aa081f9694c949e1c kostenfrei https://www.mdpi.com/1660-4601/19/14/8644 kostenfrei https://doaj.org/toc/1661-7827 Journal toc kostenfrei https://doaj.org/toc/1660-4601 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2153 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 19 2022 8644, p 8644
allfieldsSound	10.3390/ijerph19148644 doi (DE-627)DOAJ03611796X (DE-599)DOAJ43a77ad157384c0aa081f9694c949e1c DE-627 ger DE-627 rakwb eng Xixiang Sun verfasserin aut The Impact of Environmental Commitment on Green Purchase Behavior in China 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior. environmental commitment green purchase behavior anticipated pride anticipated guilt social norms Medicine R Ziyuan Tian verfasserin aut Jianguo Wang verfasserin aut Weihuan Su verfasserin aut In International Journal of Environmental Research and Public Health MDPI AG, 2005 19(2022), 8644, p 8644 (DE-627)477992463 (DE-600)2175195-X 16604601 nnns volume:19 year:2022 number:8644, p 8644 https://doi.org/10.3390/ijerph19148644 kostenfrei https://doaj.org/article/43a77ad157384c0aa081f9694c949e1c kostenfrei https://www.mdpi.com/1660-4601/19/14/8644 kostenfrei https://doaj.org/toc/1661-7827 Journal toc kostenfrei https://doaj.org/toc/1660-4601 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2153 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 19 2022 8644, p 8644
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author	Xixiang Sun
spellingShingle	Xixiang Sun misc environmental commitment misc green purchase behavior misc anticipated pride misc anticipated guilt misc social norms misc Medicine misc R The Impact of Environmental Commitment on Green Purchase Behavior in China
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topic_title	The Impact of Environmental Commitment on Green Purchase Behavior in China environmental commitment green purchase behavior anticipated pride anticipated guilt social norms
topic	misc environmental commitment misc green purchase behavior misc anticipated pride misc anticipated guilt misc social norms misc Medicine misc R
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title	The Impact of Environmental Commitment on Green Purchase Behavior in China
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title_auth	The Impact of Environmental Commitment on Green Purchase Behavior in China
abstract	There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior.
abstractGer	There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior.
abstract_unstemmed	There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior.
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title_short	The Impact of Environmental Commitment on Green Purchase Behavior in China
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