Factors determining the perceived relevance of social commerce in the African context

Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. The motivation comes from the recent trend in which different service vendors take social networks as a platform for their busine...
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Gespeichert in:

Autor*in:	Edison W. Lubua [verfasserIn] Philip D. Pretorius [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2019

Schlagwörter:	social commerce social media based commerce mobile commerce social networks Tanzania, developing countries Africa e-commerce

Übergeordnetes Werk:	In: South African Journal of Information Management - AOSIS, 2004, 21(2019), 1, Seite e1-e8
Übergeordnetes Werk:	volume:21 ; year:2019 ; number:1 ; pages:e1-e8

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc Journal toc

DOI / URN:	10.4102/sajim.v21i1.959

Katalog-ID:	DOAJ040132587

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spelling	10.4102/sajim.v21i1.959 doi (DE-627)DOAJ040132587 (DE-599)DOAJ62172eccf8254654b765c8c8342810a5 DE-627 ger DE-627 rakwb eng T58.6-58.62 Q350-390 Edison W. Lubua verfasserin aut Factors determining the perceived relevance of social commerce in the African context 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. The motivation comes from the recent trend in which different service vendors take social networks as a platform for their business display, in conjunction with the use of mobile money and other online financial services in business facilitation. Objectives: The study determines factors influencing the perceived relevance of social commerce in the African context. Methods: The study used the survey strategy in its operationalisation. Only social media subscribers based in Tanzania formed the study population. It used the literature to identify the knowledge gap, followed by hypotheses formulation. Advanced quantitative models were used for testing the hypotheses. Results: Collectively, the following variables have a significant impact on the perceived relevance of social commerce: the effectiveness of order delivery, the perceived vendor’s response to queries, the perceived quality of online display, the perceived shopping convenience, the perceived rejection of returned goods and the perceived convenience of returning goods. Conclusion: Social-media-based commerce provides useful platforms to subscribers and vendors of different services. The approval rate is a good predictor of the future increase in the number of users across Africa, and Tanzania in particular. social commerce social media based commerce mobile commerce social networks Tanzania, developing countries Africa e-commerce Management information systems Information theory Philip D. Pretorius verfasserin aut In South African Journal of Information Management AOSIS, 2004 21(2019), 1, Seite e1-e8 (DE-627)367637499 (DE-600)2116171-9 1560683X nnns volume:21 year:2019 number:1 pages:e1-e8 https://doi.org/10.4102/sajim.v21i1.959 kostenfrei https://doaj.org/article/62172eccf8254654b765c8c8342810a5 kostenfrei https://sajim.co.za/index.php/sajim/article/view/959 kostenfrei https://doaj.org/toc/2078-1865 Journal toc kostenfrei https://doaj.org/toc/1560-683X Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_1200 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4700 AR 21 2019 1 e1-e8
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allfieldsGer	10.4102/sajim.v21i1.959 doi (DE-627)DOAJ040132587 (DE-599)DOAJ62172eccf8254654b765c8c8342810a5 DE-627 ger DE-627 rakwb eng T58.6-58.62 Q350-390 Edison W. Lubua verfasserin aut Factors determining the perceived relevance of social commerce in the African context 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. The motivation comes from the recent trend in which different service vendors take social networks as a platform for their business display, in conjunction with the use of mobile money and other online financial services in business facilitation. Objectives: The study determines factors influencing the perceived relevance of social commerce in the African context. Methods: The study used the survey strategy in its operationalisation. Only social media subscribers based in Tanzania formed the study population. It used the literature to identify the knowledge gap, followed by hypotheses formulation. Advanced quantitative models were used for testing the hypotheses. Results: Collectively, the following variables have a significant impact on the perceived relevance of social commerce: the effectiveness of order delivery, the perceived vendor’s response to queries, the perceived quality of online display, the perceived shopping convenience, the perceived rejection of returned goods and the perceived convenience of returning goods. Conclusion: Social-media-based commerce provides useful platforms to subscribers and vendors of different services. The approval rate is a good predictor of the future increase in the number of users across Africa, and Tanzania in particular. social commerce social media based commerce mobile commerce social networks Tanzania, developing countries Africa e-commerce Management information systems Information theory Philip D. Pretorius verfasserin aut In South African Journal of Information Management AOSIS, 2004 21(2019), 1, Seite e1-e8 (DE-627)367637499 (DE-600)2116171-9 1560683X nnns volume:21 year:2019 number:1 pages:e1-e8 https://doi.org/10.4102/sajim.v21i1.959 kostenfrei https://doaj.org/article/62172eccf8254654b765c8c8342810a5 kostenfrei https://sajim.co.za/index.php/sajim/article/view/959 kostenfrei https://doaj.org/toc/2078-1865 Journal toc kostenfrei https://doaj.org/toc/1560-683X Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_1200 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4700 AR 21 2019 1 e1-e8
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callnumber-first	T - Technology
author	Edison W. Lubua
spellingShingle	Edison W. Lubua misc T58.6-58.62 misc Q350-390 misc social commerce misc social media based commerce misc mobile commerce misc social networks misc Tanzania, developing countries misc Africa misc e-commerce misc Management information systems misc Information theory Factors determining the perceived relevance of social commerce in the African context
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topic_title	T58.6-58.62 Q350-390 Factors determining the perceived relevance of social commerce in the African context social commerce social media based commerce mobile commerce social networks Tanzania, developing countries Africa e-commerce
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title	Factors determining the perceived relevance of social commerce in the African context
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title_full	Factors determining the perceived relevance of social commerce in the African context
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title_sort	factors determining the perceived relevance of social commerce in the african context
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title_auth	Factors determining the perceived relevance of social commerce in the African context
abstract	Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. The motivation comes from the recent trend in which different service vendors take social networks as a platform for their business display, in conjunction with the use of mobile money and other online financial services in business facilitation. Objectives: The study determines factors influencing the perceived relevance of social commerce in the African context. Methods: The study used the survey strategy in its operationalisation. Only social media subscribers based in Tanzania formed the study population. It used the literature to identify the knowledge gap, followed by hypotheses formulation. Advanced quantitative models were used for testing the hypotheses. Results: Collectively, the following variables have a significant impact on the perceived relevance of social commerce: the effectiveness of order delivery, the perceived vendor’s response to queries, the perceived quality of online display, the perceived shopping convenience, the perceived rejection of returned goods and the perceived convenience of returning goods. Conclusion: Social-media-based commerce provides useful platforms to subscribers and vendors of different services. The approval rate is a good predictor of the future increase in the number of users across Africa, and Tanzania in particular.
abstractGer	Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. The motivation comes from the recent trend in which different service vendors take social networks as a platform for their business display, in conjunction with the use of mobile money and other online financial services in business facilitation. Objectives: The study determines factors influencing the perceived relevance of social commerce in the African context. Methods: The study used the survey strategy in its operationalisation. Only social media subscribers based in Tanzania formed the study population. It used the literature to identify the knowledge gap, followed by hypotheses formulation. Advanced quantitative models were used for testing the hypotheses. Results: Collectively, the following variables have a significant impact on the perceived relevance of social commerce: the effectiveness of order delivery, the perceived vendor’s response to queries, the perceived quality of online display, the perceived shopping convenience, the perceived rejection of returned goods and the perceived convenience of returning goods. Conclusion: Social-media-based commerce provides useful platforms to subscribers and vendors of different services. The approval rate is a good predictor of the future increase in the number of users across Africa, and Tanzania in particular.
abstract_unstemmed	Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. The motivation comes from the recent trend in which different service vendors take social networks as a platform for their business display, in conjunction with the use of mobile money and other online financial services in business facilitation. Objectives: The study determines factors influencing the perceived relevance of social commerce in the African context. Methods: The study used the survey strategy in its operationalisation. Only social media subscribers based in Tanzania formed the study population. It used the literature to identify the knowledge gap, followed by hypotheses formulation. Advanced quantitative models were used for testing the hypotheses. Results: Collectively, the following variables have a significant impact on the perceived relevance of social commerce: the effectiveness of order delivery, the perceived vendor’s response to queries, the perceived quality of online display, the perceived shopping convenience, the perceived rejection of returned goods and the perceived convenience of returning goods. Conclusion: Social-media-based commerce provides useful platforms to subscribers and vendors of different services. The approval rate is a good predictor of the future increase in the number of users across Africa, and Tanzania in particular.
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title_short	Factors determining the perceived relevance of social commerce in the African context
url	https://doi.org/10.4102/sajim.v21i1.959 https://doaj.org/article/62172eccf8254654b765c8c8342810a5 https://sajim.co.za/index.php/sajim/article/view/959 https://doaj.org/toc/2078-1865 https://doaj.org/toc/1560-683X
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Lubua</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Factors determining the perceived relevance of social commerce in the African context</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2019</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. 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Results: Collectively, the following variables have a significant impact on the perceived relevance of social commerce: the effectiveness of order delivery, the perceived vendor’s response to queries, the perceived quality of online display, the perceived shopping convenience, the perceived rejection of returned goods and the perceived convenience of returning goods. Conclusion: Social-media-based commerce provides useful platforms to subscribers and vendors of different services. 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Factors determining the perceived relevance of social commerce in the African context

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