A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA

Tourism is frequently proposed as a strategy to revitalize rural economies. The current mushrooming of web platforms for the tourism sharing economy affords rural microentrepreneurs opportunities to capitalize on the growing demand for authentic experiences. However, these platforms may actually...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Bruno Ferreira [verfasserIn] Duarte Morais [verfasserIn] Adriana Szabo [verfasserIn] Becky Bowen [verfasserIn] Susan Jakes [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2020

Schlagwörter:	Agritourism Farm Tourism Entrepreneurial Self-Efficacy Microentrepreneurship Food Systems

Übergeordnetes Werk:	In: Journal of Agriculture, Food Systems, and Community Development - Lyson Center for Civic Agriculture and Food Systems, 2018, 10(2020), 1
Übergeordnetes Werk:	volume:10 ; year:2020 ; number:1

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc

DOI / URN:	10.5304/jafscd.2020.101.025

Katalog-ID:	DOAJ041855345

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callnumber-first	T - Technology
author	Bruno Ferreira
spellingShingle	Bruno Ferreira misc TX1-1110 misc TX341-641 misc GV1-1860 misc GF1-900 misc GE1-350 misc HT51-1595 misc HT101-395 misc HT390-395 misc Agritourism misc Farm Tourism misc Entrepreneurial Self-Efficacy misc Microentrepreneurship misc Food Systems misc Agriculture misc S misc Technology misc T misc Home economics misc Nutrition. Foods and food supply misc Geography. Anthropology. Recreation misc G misc Recreation. Leisure misc Human ecology. Anthropogeography misc Environmental sciences misc Social Sciences misc H misc Communities. Classes. Races misc Urban groups. The city. Urban sociology misc Regional planning A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA
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topic_title	TX1-1110 TX341-641 GV1-1860 GF1-900 GE1-350 HT51-1595 HT101-395 HT390-395 A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA Agritourism Farm Tourism Entrepreneurial Self-Efficacy Microentrepreneurship Food Systems
topic	misc TX1-1110 misc TX341-641 misc GV1-1860 misc GF1-900 misc GE1-350 misc HT51-1595 misc HT101-395 misc HT390-395 misc Agritourism misc Farm Tourism misc Entrepreneurial Self-Efficacy misc Microentrepreneurship misc Food Systems misc Agriculture misc S misc Technology misc T misc Home economics misc Nutrition. Foods and food supply misc Geography. Anthropology. Recreation misc G misc Recreation. Leisure misc Human ecology. Anthropogeography misc Environmental sciences misc Social Sciences misc H misc Communities. Classes. Races misc Urban groups. The city. Urban sociology misc Regional planning
topic_unstemmed	misc TX1-1110 misc TX341-641 misc GV1-1860 misc GF1-900 misc GE1-350 misc HT51-1595 misc HT101-395 misc HT390-395 misc Agritourism misc Farm Tourism misc Entrepreneurial Self-Efficacy misc Microentrepreneurship misc Food Systems misc Agriculture misc S misc Technology misc T misc Home economics misc Nutrition. Foods and food supply misc Geography. Anthropology. Recreation misc G misc Recreation. Leisure misc Human ecology. Anthropogeography misc Environmental sciences misc Social Sciences misc H misc Communities. Classes. Races misc Urban groups. The city. Urban sociology misc Regional planning
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title_full	A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA
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title_sort	gap analysis of farm tourism microentrepreneurial mentoring needs in north carolina, usa
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title_auth	A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA
abstract	Tourism is frequently proposed as a strategy to revitalize rural economies. The current mushrooming of web platforms for the tourism sharing economy affords rural microentrepreneurs opportunities to capitalize on the growing demand for authentic experiences. However, these platforms may actually be widening the socio-economic gap between individuals across the digital and urban/ rural divides. In addition, the well-established urban culture of entrepreneurial mentorship is not taking hold in the rural areas, which direly need to attract and support nascent entrepreneurs. Farms are increasingly adopting tourism to diversify their business models, and Extension agents are trusted mentors par excellence of agribusiness entrepreneurs; therefore, this study explores the extent to which Extension agents feel able to address the mentoring needs of farm tourism microentrepreneurs. We measured both tourism e-microentrepreneurial self-efficacy (TeMSE) among farmers and tourism e-microentrepreneurial mentoring self-efficacy (TeMMSE) of Extension agents. Results show that farmers have relatively low self-efficacy in the dimensions of e-marketing and marshalling resources, and that agents may be efficacious mentors in these dimensions. Farmers also show low self-efficacy in adapting to externalities; however, agents do not perceive themselves as efficacious mentors in this dimension. We conclude with a discussion of practical implications for train-the-trainer strategies to enable farm tourism microentrepreneurship success.
abstractGer	Tourism is frequently proposed as a strategy to revitalize rural economies. The current mushrooming of web platforms for the tourism sharing economy affords rural microentrepreneurs opportunities to capitalize on the growing demand for authentic experiences. However, these platforms may actually be widening the socio-economic gap between individuals across the digital and urban/ rural divides. In addition, the well-established urban culture of entrepreneurial mentorship is not taking hold in the rural areas, which direly need to attract and support nascent entrepreneurs. Farms are increasingly adopting tourism to diversify their business models, and Extension agents are trusted mentors par excellence of agribusiness entrepreneurs; therefore, this study explores the extent to which Extension agents feel able to address the mentoring needs of farm tourism microentrepreneurs. We measured both tourism e-microentrepreneurial self-efficacy (TeMSE) among farmers and tourism e-microentrepreneurial mentoring self-efficacy (TeMMSE) of Extension agents. Results show that farmers have relatively low self-efficacy in the dimensions of e-marketing and marshalling resources, and that agents may be efficacious mentors in these dimensions. Farmers also show low self-efficacy in adapting to externalities; however, agents do not perceive themselves as efficacious mentors in this dimension. We conclude with a discussion of practical implications for train-the-trainer strategies to enable farm tourism microentrepreneurship success.
abstract_unstemmed	Tourism is frequently proposed as a strategy to revitalize rural economies. The current mushrooming of web platforms for the tourism sharing economy affords rural microentrepreneurs opportunities to capitalize on the growing demand for authentic experiences. However, these platforms may actually be widening the socio-economic gap between individuals across the digital and urban/ rural divides. In addition, the well-established urban culture of entrepreneurial mentorship is not taking hold in the rural areas, which direly need to attract and support nascent entrepreneurs. Farms are increasingly adopting tourism to diversify their business models, and Extension agents are trusted mentors par excellence of agribusiness entrepreneurs; therefore, this study explores the extent to which Extension agents feel able to address the mentoring needs of farm tourism microentrepreneurs. We measured both tourism e-microentrepreneurial self-efficacy (TeMSE) among farmers and tourism e-microentrepreneurial mentoring self-efficacy (TeMMSE) of Extension agents. Results show that farmers have relatively low self-efficacy in the dimensions of e-marketing and marshalling resources, and that agents may be efficacious mentors in these dimensions. Farmers also show low self-efficacy in adapting to externalities; however, agents do not perceive themselves as efficacious mentors in this dimension. We conclude with a discussion of practical implications for train-the-trainer strategies to enable farm tourism microentrepreneurship success.
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title_short	A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA
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A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA

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