Possibilities of B2C buying and selling using mobile devices in comparison with Internet

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Sonia San Martín Gutiérrez [verfasserIn] Blanca López Catalán [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch ; Spanisch

Erschienen:	2010

Schlagwörter:	e-commerce m-commerce buying and selling

Übergeordnetes Werk:	In: Management Letters/Cuadernos de Gestión - Universidad del País Vasco (UPV/EHU), 2018, 10(2010), 1, Seite 17-34
Übergeordnetes Werk:	volume:10 ; year:2010 ; number:1 ; pages:17-34

Links:	Link aufrufen Link aufrufen Journal toc Journal toc

Katalog-ID:	DOAJ042176514

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allfieldsSound	(DE-627)DOAJ042176514 (DE-599)DOAJ692356e6441f4640896593787d45948b DE-627 ger DE-627 rakwb eng spa HF1-6182 Sonia San Martín Gutiérrez verfasserin aut Possibilities of B2C buying and selling using mobile devices in comparison with Internet 2010 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense: the mobile phone incorporates television, camera, radio, chat and now firms are introducing in the issue of advertising and in other regions in selling through the mobile phone. In spite of the increasing number of studies on traditional distribution and on electronic commerce, the studies that explore the possibilities and challenges of the mobile telephone and that compare it with Internet as buying and selling channels are scarce. The goal of this study is to compare the situation of B2C buying and selling through Internet and through the mobile phone and the theoretical approaches applied in each case. This paper presents common advantages for consumers and firms in both buying and selling channels and also clear differences between them. Besides, this study revises the main approaches and determinants of the buying in each case. e-commerce m-commerce buying and selling Commerce Blanca López Catalán verfasserin aut In Management Letters/Cuadernos de Gestión Universidad del País Vasco (UPV/EHU), 2018 10(2010), 1, Seite 17-34 (DE-627)560848889 (DE-600)2418184-5 19882157 nnns volume:10 year:2010 number:1 pages:17-34 https://doaj.org/article/692356e6441f4640896593787d45948b kostenfrei http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2010&v=10&n=1&o=1 kostenfrei https://doaj.org/toc/1131-6837 Journal toc kostenfrei https://doaj.org/toc/1988-2157 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ SSG-OLC-PHA GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 10 2010 1 17-34
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source	In Management Letters/Cuadernos de Gestión 10(2010), 1, Seite 17-34 volume:10 year:2010 number:1 pages:17-34
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author	Sonia San Martín Gutiérrez
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title	Possibilities of B2C buying and selling using mobile devices in comparison with Internet
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title_sort	possibilities of b2c buying and selling using mobile devices in comparison with internet
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title_auth	Possibilities of B2C buying and selling using mobile devices in comparison with Internet
abstract	New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense: the mobile phone incorporates television, camera, radio, chat and now firms are introducing in the issue of advertising and in other regions in selling through the mobile phone. In spite of the increasing number of studies on traditional distribution and on electronic commerce, the studies that explore the possibilities and challenges of the mobile telephone and that compare it with Internet as buying and selling channels are scarce. The goal of this study is to compare the situation of B2C buying and selling through Internet and through the mobile phone and the theoretical approaches applied in each case. This paper presents common advantages for consumers and firms in both buying and selling channels and also clear differences between them. Besides, this study revises the main approaches and determinants of the buying in each case.
abstractGer	New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense: the mobile phone incorporates television, camera, radio, chat and now firms are introducing in the issue of advertising and in other regions in selling through the mobile phone. In spite of the increasing number of studies on traditional distribution and on electronic commerce, the studies that explore the possibilities and challenges of the mobile telephone and that compare it with Internet as buying and selling channels are scarce. The goal of this study is to compare the situation of B2C buying and selling through Internet and through the mobile phone and the theoretical approaches applied in each case. This paper presents common advantages for consumers and firms in both buying and selling channels and also clear differences between them. Besides, this study revises the main approaches and determinants of the buying in each case.
abstract_unstemmed	New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense: the mobile phone incorporates television, camera, radio, chat and now firms are introducing in the issue of advertising and in other regions in selling through the mobile phone. In spite of the increasing number of studies on traditional distribution and on electronic commerce, the studies that explore the possibilities and challenges of the mobile telephone and that compare it with Internet as buying and selling channels are scarce. The goal of this study is to compare the situation of B2C buying and selling through Internet and through the mobile phone and the theoretical approaches applied in each case. This paper presents common advantages for consumers and firms in both buying and selling channels and also clear differences between them. Besides, this study revises the main approaches and determinants of the buying in each case.
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title_short	Possibilities of B2C buying and selling using mobile devices in comparison with Internet
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