SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE
This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study...
Ausführliche Beschreibung
Autor*in: |
Nuryanti Taufik [verfasserIn] Faizal Haris Eko Prabowo [verfasserIn] Allicia Deana Santosa [verfasserIn] Andina Eka Mandasari [verfasserIn] |
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E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2020 |
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Übergeordnetes Werk: |
In: Jurnal Bisnis dan Manajemen - Universitas Padjadjaran, 2018, 21(2020), 2, Seite 144-155 |
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Übergeordnetes Werk: |
volume:21 ; year:2020 ; number:2 ; pages:144-155 |
Links: |
Link aufrufen |
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(DE-627)DOAJ042901170 (DE-599)DOAJd013b83dd9964d358e71e656e06e074a DE-627 ger DE-627 rakwb eng HF1-6182 Nuryanti Taufik verfasserin aut SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites. e-commerce adoption sme consumer experience repurchase intention Commerce Faizal Haris Eko Prabowo verfasserin aut Allicia Deana Santosa verfasserin aut Andina Eka Mandasari verfasserin aut In Jurnal Bisnis dan Manajemen Universitas Padjadjaran, 2018 21(2020), 2, Seite 144-155 (DE-627)1760597481 24424617 nnns volume:21 year:2020 number:2 pages:144-155 http://dx.doi.org/10.24198/jbm.v21i2.373 kostenfrei https://doaj.org/article/d013b83dd9964d358e71e656e06e074a kostenfrei http://journal.feb.unpad.ac.id/index.php/jbm/article/view/373 kostenfrei https://doaj.org/toc/1412-3681 Journal toc kostenfrei https://doaj.org/toc/2442-4617 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ AR 21 2020 2 144-155 |
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(DE-627)DOAJ042901170 (DE-599)DOAJd013b83dd9964d358e71e656e06e074a DE-627 ger DE-627 rakwb eng HF1-6182 Nuryanti Taufik verfasserin aut SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites. e-commerce adoption sme consumer experience repurchase intention Commerce Faizal Haris Eko Prabowo verfasserin aut Allicia Deana Santosa verfasserin aut Andina Eka Mandasari verfasserin aut In Jurnal Bisnis dan Manajemen Universitas Padjadjaran, 2018 21(2020), 2, Seite 144-155 (DE-627)1760597481 24424617 nnns volume:21 year:2020 number:2 pages:144-155 http://dx.doi.org/10.24198/jbm.v21i2.373 kostenfrei https://doaj.org/article/d013b83dd9964d358e71e656e06e074a kostenfrei http://journal.feb.unpad.ac.id/index.php/jbm/article/view/373 kostenfrei https://doaj.org/toc/1412-3681 Journal toc kostenfrei https://doaj.org/toc/2442-4617 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ AR 21 2020 2 144-155 |
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This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites. |
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This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites. |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">DOAJ042901170</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230308065037.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">230227s2020 xx |||||o 00| ||eng c</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)DOAJ042901170</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DOAJd013b83dd9964d358e71e656e06e074a</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1-6182</subfield></datafield><datafield tag="100" ind1="0" ind2=" "><subfield code="a">Nuryanti Taufik</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2020</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. 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