Media mythology of the social in the contemporary society
The article considers the media mythologization of the social: the media create representations of the world as a place for power struggle and suggest various versions of sociality which are legitimized in mythical narratives. Academic arguments emphasize the complexity of the social, the necessity...
Ausführliche Beschreibung
Autor*in: |
N. V. Plotichkina [verfasserIn] |
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E-Artikel |
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Englisch ; Russisch |
Erschienen: |
2020 |
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In: RUDN journal of Sociology - Peoples’ Friendship University of Russia (RUDN University), 2017, 20(2020), 2, Seite 239-251 |
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Übergeordnetes Werk: |
volume:20 ; year:2020 ; number:2 ; pages:239-251 |
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DOI / URN: |
10.22363/2313-2272-2020-20-2-239-251 |
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Katalog-ID: |
DOAJ043607756 |
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10.22363/2313-2272-2020-20-2-239-251 doi (DE-627)DOAJ043607756 (DE-599)DOAJ0e68c83a21a64163b51a43c8fcc88a88 DE-627 ger DE-627 rakwb eng rus HM401-1281 N. V. Plotichkina verfasserin aut Media mythology of the social in the contemporary society 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The article considers the media mythologization of the social: the media create representations of the world as a place for power struggle and suggest various versions of sociality which are legitimized in mythical narratives. Academic arguments emphasize the complexity of the social, the necessity of its theorization and dereification in the digital context. The study of the social/media dialectic reveals three myths - of natural collectivity, of the mediated center and of big data. The myth of the mediated center is a double construct: a narrative about the center of knowledge, values and meanings in society which produces normative or descriptive truth; and a mythical narrative of the media as representing society to its members and having a privileged access to the center of the social reality. This myth legitimizes the symbolic power of the mass media and is supported by rituals. The myth of us aims at naturalizing the network sociality, convincing users of the naturalness of its contacts, interactions and communities, providing the sense of cohesion and constructing a digital identity. The myth of us is a narrative about collectivity determined by the joint efforts of users and designers of social platforms. This myth hides the decay of the social in the digital reality and indicates its media-mythical compensation. Big data represent new landscapes of objects, methods of cognition and definition of sociality. Big data is not only a source of knowledge, innovation and change but also a mythology which should be critically examined. The article considers different approaches to the analysis of big data mythology developed within the interpretation of digital artifacts as a reflection of the social context and the best form of social knowledge. This myth presents its version of sociology - with new epistemology, ethics and methodology - and hides other sources of knowledge about sociality in the digital media (mythologizes data policy (agency), economies, ethics and epistemologies). mythologization digital mythology social media myth of us myth of the mediated center social mythology of big data Sociology (General) In RUDN journal of Sociology Peoples’ Friendship University of Russia (RUDN University), 2017 20(2020), 2, Seite 239-251 (DE-627)1760619930 24088897 nnns volume:20 year:2020 number:2 pages:239-251 https://doi.org/10.22363/2313-2272-2020-20-2-239-251 kostenfrei https://doaj.org/article/0e68c83a21a64163b51a43c8fcc88a88 kostenfrei http://journals.rudn.ru/sociology/article/viewFile/23867/18257 kostenfrei https://doaj.org/toc/2313-2272 Journal toc kostenfrei https://doaj.org/toc/2408-8897 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ AR 20 2020 2 239-251 |
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10.22363/2313-2272-2020-20-2-239-251 doi (DE-627)DOAJ043607756 (DE-599)DOAJ0e68c83a21a64163b51a43c8fcc88a88 DE-627 ger DE-627 rakwb eng rus HM401-1281 N. V. Plotichkina verfasserin aut Media mythology of the social in the contemporary society 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The article considers the media mythologization of the social: the media create representations of the world as a place for power struggle and suggest various versions of sociality which are legitimized in mythical narratives. Academic arguments emphasize the complexity of the social, the necessity of its theorization and dereification in the digital context. The study of the social/media dialectic reveals three myths - of natural collectivity, of the mediated center and of big data. The myth of the mediated center is a double construct: a narrative about the center of knowledge, values and meanings in society which produces normative or descriptive truth; and a mythical narrative of the media as representing society to its members and having a privileged access to the center of the social reality. This myth legitimizes the symbolic power of the mass media and is supported by rituals. The myth of us aims at naturalizing the network sociality, convincing users of the naturalness of its contacts, interactions and communities, providing the sense of cohesion and constructing a digital identity. The myth of us is a narrative about collectivity determined by the joint efforts of users and designers of social platforms. This myth hides the decay of the social in the digital reality and indicates its media-mythical compensation. Big data represent new landscapes of objects, methods of cognition and definition of sociality. Big data is not only a source of knowledge, innovation and change but also a mythology which should be critically examined. The article considers different approaches to the analysis of big data mythology developed within the interpretation of digital artifacts as a reflection of the social context and the best form of social knowledge. This myth presents its version of sociology - with new epistemology, ethics and methodology - and hides other sources of knowledge about sociality in the digital media (mythologizes data policy (agency), economies, ethics and epistemologies). mythologization digital mythology social media myth of us myth of the mediated center social mythology of big data Sociology (General) In RUDN journal of Sociology Peoples’ Friendship University of Russia (RUDN University), 2017 20(2020), 2, Seite 239-251 (DE-627)1760619930 24088897 nnns volume:20 year:2020 number:2 pages:239-251 https://doi.org/10.22363/2313-2272-2020-20-2-239-251 kostenfrei https://doaj.org/article/0e68c83a21a64163b51a43c8fcc88a88 kostenfrei http://journals.rudn.ru/sociology/article/viewFile/23867/18257 kostenfrei https://doaj.org/toc/2313-2272 Journal toc kostenfrei https://doaj.org/toc/2408-8897 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ AR 20 2020 2 239-251 |
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Media mythology of the social in the contemporary society |
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Media mythology of the social in the contemporary society |
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N. V. Plotichkina |
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media mythology of the social in the contemporary society |
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Media mythology of the social in the contemporary society |
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The article considers the media mythologization of the social: the media create representations of the world as a place for power struggle and suggest various versions of sociality which are legitimized in mythical narratives. Academic arguments emphasize the complexity of the social, the necessity of its theorization and dereification in the digital context. The study of the social/media dialectic reveals three myths - of natural collectivity, of the mediated center and of big data. The myth of the mediated center is a double construct: a narrative about the center of knowledge, values and meanings in society which produces normative or descriptive truth; and a mythical narrative of the media as representing society to its members and having a privileged access to the center of the social reality. This myth legitimizes the symbolic power of the mass media and is supported by rituals. The myth of us aims at naturalizing the network sociality, convincing users of the naturalness of its contacts, interactions and communities, providing the sense of cohesion and constructing a digital identity. The myth of us is a narrative about collectivity determined by the joint efforts of users and designers of social platforms. This myth hides the decay of the social in the digital reality and indicates its media-mythical compensation. Big data represent new landscapes of objects, methods of cognition and definition of sociality. Big data is not only a source of knowledge, innovation and change but also a mythology which should be critically examined. The article considers different approaches to the analysis of big data mythology developed within the interpretation of digital artifacts as a reflection of the social context and the best form of social knowledge. This myth presents its version of sociology - with new epistemology, ethics and methodology - and hides other sources of knowledge about sociality in the digital media (mythologizes data policy (agency), economies, ethics and epistemologies). |
abstractGer |
The article considers the media mythologization of the social: the media create representations of the world as a place for power struggle and suggest various versions of sociality which are legitimized in mythical narratives. Academic arguments emphasize the complexity of the social, the necessity of its theorization and dereification in the digital context. The study of the social/media dialectic reveals three myths - of natural collectivity, of the mediated center and of big data. The myth of the mediated center is a double construct: a narrative about the center of knowledge, values and meanings in society which produces normative or descriptive truth; and a mythical narrative of the media as representing society to its members and having a privileged access to the center of the social reality. This myth legitimizes the symbolic power of the mass media and is supported by rituals. The myth of us aims at naturalizing the network sociality, convincing users of the naturalness of its contacts, interactions and communities, providing the sense of cohesion and constructing a digital identity. The myth of us is a narrative about collectivity determined by the joint efforts of users and designers of social platforms. This myth hides the decay of the social in the digital reality and indicates its media-mythical compensation. Big data represent new landscapes of objects, methods of cognition and definition of sociality. Big data is not only a source of knowledge, innovation and change but also a mythology which should be critically examined. The article considers different approaches to the analysis of big data mythology developed within the interpretation of digital artifacts as a reflection of the social context and the best form of social knowledge. This myth presents its version of sociology - with new epistemology, ethics and methodology - and hides other sources of knowledge about sociality in the digital media (mythologizes data policy (agency), economies, ethics and epistemologies). |
abstract_unstemmed |
The article considers the media mythologization of the social: the media create representations of the world as a place for power struggle and suggest various versions of sociality which are legitimized in mythical narratives. Academic arguments emphasize the complexity of the social, the necessity of its theorization and dereification in the digital context. The study of the social/media dialectic reveals three myths - of natural collectivity, of the mediated center and of big data. The myth of the mediated center is a double construct: a narrative about the center of knowledge, values and meanings in society which produces normative or descriptive truth; and a mythical narrative of the media as representing society to its members and having a privileged access to the center of the social reality. This myth legitimizes the symbolic power of the mass media and is supported by rituals. The myth of us aims at naturalizing the network sociality, convincing users of the naturalness of its contacts, interactions and communities, providing the sense of cohesion and constructing a digital identity. The myth of us is a narrative about collectivity determined by the joint efforts of users and designers of social platforms. This myth hides the decay of the social in the digital reality and indicates its media-mythical compensation. Big data represent new landscapes of objects, methods of cognition and definition of sociality. Big data is not only a source of knowledge, innovation and change but also a mythology which should be critically examined. The article considers different approaches to the analysis of big data mythology developed within the interpretation of digital artifacts as a reflection of the social context and the best form of social knowledge. This myth presents its version of sociology - with new epistemology, ethics and methodology - and hides other sources of knowledge about sociality in the digital media (mythologizes data policy (agency), economies, ethics and epistemologies). |
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https://doi.org/10.22363/2313-2272-2020-20-2-239-251 https://doaj.org/article/0e68c83a21a64163b51a43c8fcc88a88 http://journals.rudn.ru/sociology/article/viewFile/23867/18257 https://doaj.org/toc/2313-2272 https://doaj.org/toc/2408-8897 |
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