Digital Storytelling in the Context of Crisis Com-Munication: Post – Crisis Campaigns

The paper attempts to clarify the concepts of digital narrative and digital storytelling in the context of crisis communication. It is highlighted that the aim in the post-crisis campaigns is to be restored the organizational reputation and the loyalty of the targeted communities. The author attempt...
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Author:

Maria Nikolova [VerfasserIn]

Format:

Electronic Article

Language:

Bulgarian ; English

Published:

2020

Subjects:

digital narrative

post-crisis communication

storytelling

social media

online reputation

Containing Work:

In: Проблеми на постмодерността - South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education", 2019, 10(2020), 1

Containing Work:

volume:10 ; year:2020 ; number:1

Links:

https://doi.org/10.46324/PMP2001069 [Kostenfrei]

https://doaj.org/article/0a236ac9d3664680b6591f667a2f830e [Kostenfrei]

http://pmpjournal.org/index.php/pmp/article/view/222 [Kostenfrei]

Journal toc [Kostenfrei]

DOI / URN:

10.46324/PMP2001069

Catalog id:

DOAJ04488706X

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