Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia
This study aims to analyze the Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia. The research uses a case study method and data collection through in-depth interviews and online observations. Informants were determined by purposive samp...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Melly Maulin Purwaningwulan [verfasserIn] Tias Dwi Ramdan [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2022 |
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| Schlagwörter: |
Digital Promotion, Local Tourist Destinations, New Normal Era |
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| Übergeordnetes Werk: |
In: Journal of Eastern European and Central Asian Research - IEECA, 2014, 9(2022), 1 |
|---|---|
| Übergeordnetes Werk: |
volume:9 ; year:2022 ; number:1 |
| Links: |
Link aufrufen |
|---|
| DOI / URN: |
10.15549/jeecar.v9i2.873 |
|---|
| Katalog-ID: |
DOAJ046126023 |
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10.15549/jeecar.v9i2.873 doi (DE-627)DOAJ046126023 (DE-599)DOAJ9561adaab1b3435cb1a6e70391c7a58a DE-627 ger DE-627 rakwb eng HF5001-6182 Melly Maulin Purwaningwulan verfasserin aut Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study aims to analyze the Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia. The research uses a case study method and data collection through in-depth interviews and online observations. Informants were determined by purposive sampling technique consisting of the government, the community, and tourism communication experts. The results show that the promotion objective is to maximize tourism potential and economic recovery through the tourism sector. Marketing targets include mapping four perspectives. Design messages and media containing travel invitations using health protocols (maintaining distance, wearing masks, washing hands, limiting interactions, staying away from crowds) and messages with CHSE standards (Cleanliness, Health, Safety and Environment Sustainability). Promotional mix carried out by advertising and Public Relations. The evaluation includes the evaluation of health protocols through focus group discussions. In conclusion, the digital promotion of local tourist destinations has been maximal but flexible by looking at every development of the pandemic condition—the impact of this research for policy considerations to revive the tourism industry and the economy. Digital Promotion, Local Tourist Destinations, New Normal Era Business Tias Dwi Ramdan verfasserin aut In Journal of Eastern European and Central Asian Research IEECA, 2014 9(2022), 1 (DE-627)1760606340 23288280 nnns volume:9 year:2022 number:1 https://doi.org/10.15549/jeecar.v9i2.873 kostenfrei https://doaj.org/article/9561adaab1b3435cb1a6e70391c7a58a kostenfrei https://ieeca.org/journal/index.php/JEECAR/article/view/873 kostenfrei https://doaj.org/toc/2328-8272 Journal toc kostenfrei https://doaj.org/toc/2328-8280 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_22 GBV_ILN_40 GBV_ILN_69 GBV_ILN_152 GBV_ILN_2009 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4126 AR 9 2022 1 |
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Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia |
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Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia |
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Melly Maulin Purwaningwulan |
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Journal of Eastern European and Central Asian Research |
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digital promotion of local tourist destinations in the new normal era and its effect on the economy in indonesia |
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Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia |
| abstract |
This study aims to analyze the Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia. The research uses a case study method and data collection through in-depth interviews and online observations. Informants were determined by purposive sampling technique consisting of the government, the community, and tourism communication experts. The results show that the promotion objective is to maximize tourism potential and economic recovery through the tourism sector. Marketing targets include mapping four perspectives. Design messages and media containing travel invitations using health protocols (maintaining distance, wearing masks, washing hands, limiting interactions, staying away from crowds) and messages with CHSE standards (Cleanliness, Health, Safety and Environment Sustainability). Promotional mix carried out by advertising and Public Relations. The evaluation includes the evaluation of health protocols through focus group discussions. In conclusion, the digital promotion of local tourist destinations has been maximal but flexible by looking at every development of the pandemic condition—the impact of this research for policy considerations to revive the tourism industry and the economy. |
| abstractGer |
This study aims to analyze the Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia. The research uses a case study method and data collection through in-depth interviews and online observations. Informants were determined by purposive sampling technique consisting of the government, the community, and tourism communication experts. The results show that the promotion objective is to maximize tourism potential and economic recovery through the tourism sector. Marketing targets include mapping four perspectives. Design messages and media containing travel invitations using health protocols (maintaining distance, wearing masks, washing hands, limiting interactions, staying away from crowds) and messages with CHSE standards (Cleanliness, Health, Safety and Environment Sustainability). Promotional mix carried out by advertising and Public Relations. The evaluation includes the evaluation of health protocols through focus group discussions. In conclusion, the digital promotion of local tourist destinations has been maximal but flexible by looking at every development of the pandemic condition—the impact of this research for policy considerations to revive the tourism industry and the economy. |
| abstract_unstemmed |
This study aims to analyze the Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia. The research uses a case study method and data collection through in-depth interviews and online observations. Informants were determined by purposive sampling technique consisting of the government, the community, and tourism communication experts. The results show that the promotion objective is to maximize tourism potential and economic recovery through the tourism sector. Marketing targets include mapping four perspectives. Design messages and media containing travel invitations using health protocols (maintaining distance, wearing masks, washing hands, limiting interactions, staying away from crowds) and messages with CHSE standards (Cleanliness, Health, Safety and Environment Sustainability). Promotional mix carried out by advertising and Public Relations. The evaluation includes the evaluation of health protocols through focus group discussions. In conclusion, the digital promotion of local tourist destinations has been maximal but flexible by looking at every development of the pandemic condition—the impact of this research for policy considerations to revive the tourism industry and the economy. |
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Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia |
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https://doi.org/10.15549/jeecar.v9i2.873 https://doaj.org/article/9561adaab1b3435cb1a6e70391c7a58a https://ieeca.org/journal/index.php/JEECAR/article/view/873 https://doaj.org/toc/2328-8272 https://doaj.org/toc/2328-8280 |
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