Social Media and Hospital Brands: A field Study in Turkey

The objective of this study is to evaluate the respondents' use of social media and explore whether there are any differences, according to their demographics and social media use behaviors. The study was conducted on the Facebook pages of three hospitals in Turkey and totally, 443 questionnair...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Alper Güzel [verfasserIn] Aykut Ekiyor [verfasserIn] Dilaver Tengilimoğlu [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2015

Schlagwörter:	Social media Brand Hospital service

Übergeordnetes Werk:	In: Journal of Economics and Management - Sciendo, 2018, (2015), 22, Seite 16-31
Übergeordnetes Werk:	year:2015 ; number:22 ; pages:16-31

Links:	Link aufrufen Link aufrufen Journal toc

Katalog-ID:	DOAJ051074273

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allfieldsSound	(DE-627)DOAJ051074273 (DE-599)DOAJf664d77419a04eb8b1c19640491312e8 DE-627 ger DE-627 rakwb eng HD28-70 HB1-3840 Alper Güzel verfasserin aut Social Media and Hospital Brands: A field Study in Turkey 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The objective of this study is to evaluate the respondents' use of social media and explore whether there are any differences, according to their demographics and social media use behaviors. The study was conducted on the Facebook pages of three hospitals in Turkey and totally, 443 questionnaires were completed. Frequency, mean and percentage distributions were calculated and Factor Analysis, Kruskal-Wallis and Mann-Whitney U tests were conducted in order to achieve the objectives of this study. As a result, healthcare organizations should enhance their presence and be more active on social media in order to increase the perceived benefits of the users and to strengthen their brands. Social media Brand Hospital service Management. Industrial management Economic theory. Demography Aykut Ekiyor verfasserin aut Dilaver Tengilimoğlu verfasserin aut In Journal of Economics and Management Sciendo, 2018 (2015), 22, Seite 16-31 (DE-627)592071316 (DE-600)2479554-9 27199975 nnns year:2015 number:22 pages:16-31 https://doaj.org/article/f664d77419a04eb8b1c19640491312e8 kostenfrei https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_22/02.pdf kostenfrei https://doaj.org/toc/1732-1948 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 2015 22 16-31
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author	Alper Güzel
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topic	misc HD28-70 misc HB1-3840 misc Social media misc Brand misc Hospital service misc Management. Industrial management misc Economic theory. Demography
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title	Social Media and Hospital Brands: A field Study in Turkey
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title_sort	social media and hospital brands: a field study in turkey
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title_auth	Social Media and Hospital Brands: A field Study in Turkey
abstract	The objective of this study is to evaluate the respondents' use of social media and explore whether there are any differences, according to their demographics and social media use behaviors. The study was conducted on the Facebook pages of three hospitals in Turkey and totally, 443 questionnaires were completed. Frequency, mean and percentage distributions were calculated and Factor Analysis, Kruskal-Wallis and Mann-Whitney U tests were conducted in order to achieve the objectives of this study. As a result, healthcare organizations should enhance their presence and be more active on social media in order to increase the perceived benefits of the users and to strengthen their brands.
abstractGer	The objective of this study is to evaluate the respondents' use of social media and explore whether there are any differences, according to their demographics and social media use behaviors. The study was conducted on the Facebook pages of three hospitals in Turkey and totally, 443 questionnaires were completed. Frequency, mean and percentage distributions were calculated and Factor Analysis, Kruskal-Wallis and Mann-Whitney U tests were conducted in order to achieve the objectives of this study. As a result, healthcare organizations should enhance their presence and be more active on social media in order to increase the perceived benefits of the users and to strengthen their brands.
abstract_unstemmed	The objective of this study is to evaluate the respondents' use of social media and explore whether there are any differences, according to their demographics and social media use behaviors. The study was conducted on the Facebook pages of three hospitals in Turkey and totally, 443 questionnaires were completed. Frequency, mean and percentage distributions were calculated and Factor Analysis, Kruskal-Wallis and Mann-Whitney U tests were conducted in order to achieve the objectives of this study. As a result, healthcare organizations should enhance their presence and be more active on social media in order to increase the perceived benefits of the users and to strengthen their brands.
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title_short	Social Media and Hospital Brands: A field Study in Turkey
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