Health Promotion as a Motivational Factor in Alpine Cycling

The present study examines motives for cycling in the alpine region and focuses on the relative importance of health promotion with respect to other motives. Furthermore, the influences of person-specific characteristics on the rank of the motives are examined, and possibilities for advertising bike...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Marco Haid [verfasserIn] Elisabeth Nöhammer [verfasserIn] Julia N. Albrecht [verfasserIn] Alexander Plaikner [verfasserIn] Harald Stummer [verfasserIn] Peter Heimerl [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2021

Schlagwörter:	motives alpine region self-determination theory

Übergeordnetes Werk:	In: International Journal of Environmental Research and Public Health - MDPI AG, 2005, 18(2021), 2321, p 2321
Übergeordnetes Werk:	volume:18 ; year:2021 ; number:2321, p 2321

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc Journal toc

DOI / URN:	10.3390/ijerph18052321

Katalog-ID:	DOAJ052774120

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source	In International Journal of Environmental Research and Public Health 18(2021), 2321, p 2321 volume:18 year:2021 number:2321, p 2321
sourceStr	In International Journal of Environmental Research and Public Health 18(2021), 2321, p 2321 volume:18 year:2021 number:2321, p 2321
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topic_title	Health Promotion as a Motivational Factor in Alpine Cycling motives alpine region self-determination theory
topic	misc motives misc alpine region misc self-determination theory misc Medicine misc R
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title	Health Promotion as a Motivational Factor in Alpine Cycling
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title_full	Health Promotion as a Motivational Factor in Alpine Cycling
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author_browse	Marco Haid Elisabeth Nöhammer Julia N. Albrecht Alexander Plaikner Harald Stummer Peter Heimerl
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title_sort	health promotion as a motivational factor in alpine cycling
title_auth	Health Promotion as a Motivational Factor in Alpine Cycling
abstract	The present study examines motives for cycling in the alpine region and focuses on the relative importance of health promotion with respect to other motives. Furthermore, the influences of person-specific characteristics on the rank of the motives are examined, and possibilities for advertising bike tourism based on these motives and characteristics are derived. By applying a quantitative approach, a total of 175 cyclists were surveyed using questionnaires on person-specific characteristics, motives, and their relevance for alpine cycling. Data analysis revealed that health promotion is the most important motive for alpine cycling after fun and action as well as nature experience. Further health-related motives such as stress reduction are also perceived as important. The social component, on the other hand, was given the least priority. The results also showed that person-specific characteristics influence the relative importance of motives. For example, elderly persons and people with children perceive the motive of health promotion as the most important. The study shows that the health-promoting effect of alpine cycling is noticed and may be further encouraged. This study demonstrates that alpine cyclists are a heterogeneous group and that health benefits are perceived by various sub-groups therein. Therefore, any marketing for alpine cycling needs to reflect the diversity of cyclists, and approaches need to be adapted according to the respective target group.
abstractGer	The present study examines motives for cycling in the alpine region and focuses on the relative importance of health promotion with respect to other motives. Furthermore, the influences of person-specific characteristics on the rank of the motives are examined, and possibilities for advertising bike tourism based on these motives and characteristics are derived. By applying a quantitative approach, a total of 175 cyclists were surveyed using questionnaires on person-specific characteristics, motives, and their relevance for alpine cycling. Data analysis revealed that health promotion is the most important motive for alpine cycling after fun and action as well as nature experience. Further health-related motives such as stress reduction are also perceived as important. The social component, on the other hand, was given the least priority. The results also showed that person-specific characteristics influence the relative importance of motives. For example, elderly persons and people with children perceive the motive of health promotion as the most important. The study shows that the health-promoting effect of alpine cycling is noticed and may be further encouraged. This study demonstrates that alpine cyclists are a heterogeneous group and that health benefits are perceived by various sub-groups therein. Therefore, any marketing for alpine cycling needs to reflect the diversity of cyclists, and approaches need to be adapted according to the respective target group.
abstract_unstemmed	The present study examines motives for cycling in the alpine region and focuses on the relative importance of health promotion with respect to other motives. Furthermore, the influences of person-specific characteristics on the rank of the motives are examined, and possibilities for advertising bike tourism based on these motives and characteristics are derived. By applying a quantitative approach, a total of 175 cyclists were surveyed using questionnaires on person-specific characteristics, motives, and their relevance for alpine cycling. Data analysis revealed that health promotion is the most important motive for alpine cycling after fun and action as well as nature experience. Further health-related motives such as stress reduction are also perceived as important. The social component, on the other hand, was given the least priority. The results also showed that person-specific characteristics influence the relative importance of motives. For example, elderly persons and people with children perceive the motive of health promotion as the most important. The study shows that the health-promoting effect of alpine cycling is noticed and may be further encouraged. This study demonstrates that alpine cyclists are a heterogeneous group and that health benefits are perceived by various sub-groups therein. Therefore, any marketing for alpine cycling needs to reflect the diversity of cyclists, and approaches need to be adapted according to the respective target group.
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title_short	Health Promotion as a Motivational Factor in Alpine Cycling
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author2	Elisabeth Nöhammer Julia N. Albrecht Alexander Plaikner Harald Stummer Peter Heimerl
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