MODAL ANTECEDENTS OF SOCIAL MEDIA USAGE MOTIVATIONS FOR GENERATION Z IN KAZAKHSTAN

The phenomenon of social media and consequent transformations of our life and work represent a research interest in the area of people’s online behavior, which increasingly impacts marketing science and practice. Prior studies investigated motivational factors of social media usage. This research ai...
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Author:

D. Sadyk [VerfasserIn]

M.Y. Hyun [VerfasserIn]

Format:

Electronic Article

Language:

English ; Kasachisch ; Russian

Published:

2020

Subjects:

generation z

media richness

social media usage motivations

virtual experience

modal antecedents.

Economics as a science

HB71-74

Marketing. Distribution of products

HF5410-5417.5

Finance

HG1-9999

Accounting. Bookkeeping

HF5601-5689

Containing Work:

In: Хабаршысы. Экономика сериясы - Al-Farabi Kazakh National University, 2021, 131(2020), 1, Seite 73-85

Containing Work:

volume:131 ; year:2020 ; number:1 ; pages:73-85

Links:

https://doi.org/10.26577/be.2020.v131.i1.07 [Kostenfrei]

https://doaj.org/article/ddf667c4783b492f917b45e2ced03ef9 [Kostenfrei]

https://be.kaznu.kz/index.php/math/article/view/2175/2084 [Kostenfrei]

Journal toc [Kostenfrei]

Journal toc [Kostenfrei]

DOI / URN:

10.26577/be.2020.v131.i1.07

Catalog id:

DOAJ060900660

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