Ups and Downs: Social Media Advocacy of Bipolar Disorder on World Mental Health Day
Bipolar disorder is a serious illness that claims hundreds of lives each year. In a watershed movement as the framing of bipolar shifts, the disease is gaining more awareness after the diagnosis of Mariah Carey and advocacy by opinion leaders like Stephen Fry. Social media advocacy is a powerhouse t...
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Gespeichert in:
| Autor*in: |
Allister Nelson [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2019 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
In: Frontiers in Communication - Frontiers Media S.A., 2017, 4(2019) |
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| Übergeordnetes Werk: |
volume:4 ; year:2019 |
| Links: |
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| DOI / URN: |
10.3389/fcomm.2019.00024 |
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| Katalog-ID: |
DOAJ064750043 |
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| 520 | |a Bipolar disorder is a serious illness that claims hundreds of lives each year. In a watershed movement as the framing of bipolar shifts, the disease is gaining more awareness after the diagnosis of Mariah Carey and advocacy by opinion leaders like Stephen Fry. Social media advocacy is a powerhouse that celebrities with bipolar disorder utilize each World Mental Health Day to reduce stigma and increase awareness of bipolar type 1, which constitutes highs of mania and lows of depression, bipolar type 2, which includes lower hypomania and depressions, alongside the less severe mood swings of cyclothymia. This study collected 160 celebrities' social media posts on Twitter that were shared on World Mental Health Day. It randomly sampled amongst the Tweets for thematic and content analysis to discover valences in positive and negative experiences of bipolar disorder and the framing of bipolar. To study effects of opinion leaders on the public, this random sample of opinion leaders was compared to a cumulative census sample of Twitter posts by the public. The public Tweets were gathered a month afterwards following the mental health hashtags #bipolar and #bipolardisorder. The findings of the study provide guidelines for opinion leaders to craft social media posts to increase positive framing of bipolar disorder via positively valenced, encouraging messages. The study lays out what messages resonate with the general public to reduce bipolar disorder stigma. This establishes a basis for further social media campaigns focused on positive, constructive messages that improve the well-being of bipolar individuals globally. The findings suggest that under Roger's diffusion of innovation theory, opinion leaders diagnosed with bipolar disorder are effectively shifting the dialogue surrounding mental health to one of stigma reduction and acceptance. Mainly positively valenced Tweets were shared about bipolar disorder in the general public Twitter sphere a month after opinion leaders communicated support, comfort and encouragement on World Mental Health Day under Burleson's inferable communication goal guidelines. The study suggests that consistent positive messaging about bipolar shared by opinion leaders will have a lasting positive frame shift toward mental health awareness if this trend continues. | ||
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10.3389/fcomm.2019.00024 doi (DE-627)DOAJ064750043 (DE-599)DOAJ26aad22aed0c4596a16987f54189847f DE-627 ger DE-627 rakwb eng P87-96 Allister Nelson verfasserin aut Ups and Downs: Social Media Advocacy of Bipolar Disorder on World Mental Health Day 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Bipolar disorder is a serious illness that claims hundreds of lives each year. In a watershed movement as the framing of bipolar shifts, the disease is gaining more awareness after the diagnosis of Mariah Carey and advocacy by opinion leaders like Stephen Fry. Social media advocacy is a powerhouse that celebrities with bipolar disorder utilize each World Mental Health Day to reduce stigma and increase awareness of bipolar type 1, which constitutes highs of mania and lows of depression, bipolar type 2, which includes lower hypomania and depressions, alongside the less severe mood swings of cyclothymia. This study collected 160 celebrities' social media posts on Twitter that were shared on World Mental Health Day. It randomly sampled amongst the Tweets for thematic and content analysis to discover valences in positive and negative experiences of bipolar disorder and the framing of bipolar. To study effects of opinion leaders on the public, this random sample of opinion leaders was compared to a cumulative census sample of Twitter posts by the public. The public Tweets were gathered a month afterwards following the mental health hashtags #bipolar and #bipolardisorder. The findings of the study provide guidelines for opinion leaders to craft social media posts to increase positive framing of bipolar disorder via positively valenced, encouraging messages. The study lays out what messages resonate with the general public to reduce bipolar disorder stigma. This establishes a basis for further social media campaigns focused on positive, constructive messages that improve the well-being of bipolar individuals globally. The findings suggest that under Roger's diffusion of innovation theory, opinion leaders diagnosed with bipolar disorder are effectively shifting the dialogue surrounding mental health to one of stigma reduction and acceptance. Mainly positively valenced Tweets were shared about bipolar disorder in the general public Twitter sphere a month after opinion leaders communicated support, comfort and encouragement on World Mental Health Day under Burleson's inferable communication goal guidelines. The study suggests that consistent positive messaging about bipolar shared by opinion leaders will have a lasting positive frame shift toward mental health awareness if this trend continues. bipolar disorder diffusion of innovation World Mental Health Awareness Day mental health opinion leaders Rowan's CAUSE model of risk communication Communication. Mass media In Frontiers in Communication Frontiers Media S.A., 2017 4(2019) (DE-627)859675106 (DE-600)2856337-2 2297900X nnns volume:4 year:2019 https://doi.org/10.3389/fcomm.2019.00024 kostenfrei https://doaj.org/article/26aad22aed0c4596a16987f54189847f kostenfrei https://www.frontiersin.org/article/10.3389/fcomm.2019.00024/full kostenfrei https://doaj.org/toc/2297-900X Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4700 AR 4 2019 |
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10.3389/fcomm.2019.00024 doi (DE-627)DOAJ064750043 (DE-599)DOAJ26aad22aed0c4596a16987f54189847f DE-627 ger DE-627 rakwb eng P87-96 Allister Nelson verfasserin aut Ups and Downs: Social Media Advocacy of Bipolar Disorder on World Mental Health Day 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Bipolar disorder is a serious illness that claims hundreds of lives each year. In a watershed movement as the framing of bipolar shifts, the disease is gaining more awareness after the diagnosis of Mariah Carey and advocacy by opinion leaders like Stephen Fry. Social media advocacy is a powerhouse that celebrities with bipolar disorder utilize each World Mental Health Day to reduce stigma and increase awareness of bipolar type 1, which constitutes highs of mania and lows of depression, bipolar type 2, which includes lower hypomania and depressions, alongside the less severe mood swings of cyclothymia. This study collected 160 celebrities' social media posts on Twitter that were shared on World Mental Health Day. It randomly sampled amongst the Tweets for thematic and content analysis to discover valences in positive and negative experiences of bipolar disorder and the framing of bipolar. To study effects of opinion leaders on the public, this random sample of opinion leaders was compared to a cumulative census sample of Twitter posts by the public. The public Tweets were gathered a month afterwards following the mental health hashtags #bipolar and #bipolardisorder. The findings of the study provide guidelines for opinion leaders to craft social media posts to increase positive framing of bipolar disorder via positively valenced, encouraging messages. The study lays out what messages resonate with the general public to reduce bipolar disorder stigma. This establishes a basis for further social media campaigns focused on positive, constructive messages that improve the well-being of bipolar individuals globally. The findings suggest that under Roger's diffusion of innovation theory, opinion leaders diagnosed with bipolar disorder are effectively shifting the dialogue surrounding mental health to one of stigma reduction and acceptance. Mainly positively valenced Tweets were shared about bipolar disorder in the general public Twitter sphere a month after opinion leaders communicated support, comfort and encouragement on World Mental Health Day under Burleson's inferable communication goal guidelines. The study suggests that consistent positive messaging about bipolar shared by opinion leaders will have a lasting positive frame shift toward mental health awareness if this trend continues. bipolar disorder diffusion of innovation World Mental Health Awareness Day mental health opinion leaders Rowan's CAUSE model of risk communication Communication. Mass media In Frontiers in Communication Frontiers Media S.A., 2017 4(2019) (DE-627)859675106 (DE-600)2856337-2 2297900X nnns volume:4 year:2019 https://doi.org/10.3389/fcomm.2019.00024 kostenfrei https://doaj.org/article/26aad22aed0c4596a16987f54189847f kostenfrei https://www.frontiersin.org/article/10.3389/fcomm.2019.00024/full kostenfrei https://doaj.org/toc/2297-900X Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4700 AR 4 2019 |
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Ups and Downs: Social Media Advocacy of Bipolar Disorder on World Mental Health Day |
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Bipolar disorder is a serious illness that claims hundreds of lives each year. In a watershed movement as the framing of bipolar shifts, the disease is gaining more awareness after the diagnosis of Mariah Carey and advocacy by opinion leaders like Stephen Fry. Social media advocacy is a powerhouse that celebrities with bipolar disorder utilize each World Mental Health Day to reduce stigma and increase awareness of bipolar type 1, which constitutes highs of mania and lows of depression, bipolar type 2, which includes lower hypomania and depressions, alongside the less severe mood swings of cyclothymia. This study collected 160 celebrities' social media posts on Twitter that were shared on World Mental Health Day. It randomly sampled amongst the Tweets for thematic and content analysis to discover valences in positive and negative experiences of bipolar disorder and the framing of bipolar. To study effects of opinion leaders on the public, this random sample of opinion leaders was compared to a cumulative census sample of Twitter posts by the public. The public Tweets were gathered a month afterwards following the mental health hashtags #bipolar and #bipolardisorder. The findings of the study provide guidelines for opinion leaders to craft social media posts to increase positive framing of bipolar disorder via positively valenced, encouraging messages. The study lays out what messages resonate with the general public to reduce bipolar disorder stigma. This establishes a basis for further social media campaigns focused on positive, constructive messages that improve the well-being of bipolar individuals globally. The findings suggest that under Roger's diffusion of innovation theory, opinion leaders diagnosed with bipolar disorder are effectively shifting the dialogue surrounding mental health to one of stigma reduction and acceptance. Mainly positively valenced Tweets were shared about bipolar disorder in the general public Twitter sphere a month after opinion leaders communicated support, comfort and encouragement on World Mental Health Day under Burleson's inferable communication goal guidelines. The study suggests that consistent positive messaging about bipolar shared by opinion leaders will have a lasting positive frame shift toward mental health awareness if this trend continues. |
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Bipolar disorder is a serious illness that claims hundreds of lives each year. In a watershed movement as the framing of bipolar shifts, the disease is gaining more awareness after the diagnosis of Mariah Carey and advocacy by opinion leaders like Stephen Fry. Social media advocacy is a powerhouse that celebrities with bipolar disorder utilize each World Mental Health Day to reduce stigma and increase awareness of bipolar type 1, which constitutes highs of mania and lows of depression, bipolar type 2, which includes lower hypomania and depressions, alongside the less severe mood swings of cyclothymia. This study collected 160 celebrities' social media posts on Twitter that were shared on World Mental Health Day. It randomly sampled amongst the Tweets for thematic and content analysis to discover valences in positive and negative experiences of bipolar disorder and the framing of bipolar. To study effects of opinion leaders on the public, this random sample of opinion leaders was compared to a cumulative census sample of Twitter posts by the public. The public Tweets were gathered a month afterwards following the mental health hashtags #bipolar and #bipolardisorder. The findings of the study provide guidelines for opinion leaders to craft social media posts to increase positive framing of bipolar disorder via positively valenced, encouraging messages. The study lays out what messages resonate with the general public to reduce bipolar disorder stigma. This establishes a basis for further social media campaigns focused on positive, constructive messages that improve the well-being of bipolar individuals globally. The findings suggest that under Roger's diffusion of innovation theory, opinion leaders diagnosed with bipolar disorder are effectively shifting the dialogue surrounding mental health to one of stigma reduction and acceptance. Mainly positively valenced Tweets were shared about bipolar disorder in the general public Twitter sphere a month after opinion leaders communicated support, comfort and encouragement on World Mental Health Day under Burleson's inferable communication goal guidelines. The study suggests that consistent positive messaging about bipolar shared by opinion leaders will have a lasting positive frame shift toward mental health awareness if this trend continues. |
| abstract_unstemmed |
Bipolar disorder is a serious illness that claims hundreds of lives each year. In a watershed movement as the framing of bipolar shifts, the disease is gaining more awareness after the diagnosis of Mariah Carey and advocacy by opinion leaders like Stephen Fry. Social media advocacy is a powerhouse that celebrities with bipolar disorder utilize each World Mental Health Day to reduce stigma and increase awareness of bipolar type 1, which constitutes highs of mania and lows of depression, bipolar type 2, which includes lower hypomania and depressions, alongside the less severe mood swings of cyclothymia. This study collected 160 celebrities' social media posts on Twitter that were shared on World Mental Health Day. It randomly sampled amongst the Tweets for thematic and content analysis to discover valences in positive and negative experiences of bipolar disorder and the framing of bipolar. To study effects of opinion leaders on the public, this random sample of opinion leaders was compared to a cumulative census sample of Twitter posts by the public. The public Tweets were gathered a month afterwards following the mental health hashtags #bipolar and #bipolardisorder. The findings of the study provide guidelines for opinion leaders to craft social media posts to increase positive framing of bipolar disorder via positively valenced, encouraging messages. The study lays out what messages resonate with the general public to reduce bipolar disorder stigma. This establishes a basis for further social media campaigns focused on positive, constructive messages that improve the well-being of bipolar individuals globally. The findings suggest that under Roger's diffusion of innovation theory, opinion leaders diagnosed with bipolar disorder are effectively shifting the dialogue surrounding mental health to one of stigma reduction and acceptance. Mainly positively valenced Tweets were shared about bipolar disorder in the general public Twitter sphere a month after opinion leaders communicated support, comfort and encouragement on World Mental Health Day under Burleson's inferable communication goal guidelines. The study suggests that consistent positive messaging about bipolar shared by opinion leaders will have a lasting positive frame shift toward mental health awareness if this trend continues. |
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Mainly positively valenced Tweets were shared about bipolar disorder in the general public Twitter sphere a month after opinion leaders communicated support, comfort and encouragement on World Mental Health Day under Burleson's inferable communication goal guidelines. 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Mass media</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">Frontiers in Communication</subfield><subfield code="d">Frontiers Media S.A., 2017</subfield><subfield code="g">4(2019)</subfield><subfield code="w">(DE-627)859675106</subfield><subfield code="w">(DE-600)2856337-2</subfield><subfield code="x">2297900X</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:4</subfield><subfield code="g">year:2019</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3389/fcomm.2019.00024</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doaj.org/article/26aad22aed0c4596a16987f54189847f</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield 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