Pesquisa: o comportamento do consumidor nos supermercados

O autor mostra os principais resultados de uma pesquisa, realizada para sua tese de doutorado, sobre o comportamento dos consumidores nos supermercados. Analisa a importância da orientação dos esforços para o melhor atendimento dos consumidores e oportunidades de aprimoramento dos supermercados, par...
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Autor*in:	Francisco José Grandis Rojo [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch ; Spanisch ; Portugiesisch

Erschienen:	1998

Schlagwörter:	supermercados serviços qualidade satisfação dos consumidores

Übergeordnetes Werk:	In: RAE: Revista de Administração de Empresas - Fundação Getulio Vargas, 2009, 38(1998), 3
Übergeordnetes Werk:	volume:38 ; year:1998 ; number:3

Links:	Link aufrufen Link aufrufen Journal toc Journal toc

Katalog-ID:	DOAJ071624163

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callnumber-first	H - Social Science
author	Francisco José Grandis Rojo
spellingShingle	Francisco José Grandis Rojo misc HF5001-6182 misc supermercados misc serviços misc qualidade misc satisfação dos consumidores misc Business Pesquisa: o comportamento do consumidor nos supermercados
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title	Pesquisa: o comportamento do consumidor nos supermercados
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abstract	O autor mostra os principais resultados de uma pesquisa, realizada para sua tese de doutorado, sobre o comportamento dos consumidores nos supermercados. Analisa a importância da orientação dos esforços para o melhor atendimento dos consumidores e oportunidades de aprimoramento dos supermercados, particularmente no que diz respeito a atendimento e qualidade em produtos perecíveis.
abstractGer	O autor mostra os principais resultados de uma pesquisa, realizada para sua tese de doutorado, sobre o comportamento dos consumidores nos supermercados. Analisa a importância da orientação dos esforços para o melhor atendimento dos consumidores e oportunidades de aprimoramento dos supermercados, particularmente no que diz respeito a atendimento e qualidade em produtos perecíveis.
abstract_unstemmed	O autor mostra os principais resultados de uma pesquisa, realizada para sua tese de doutorado, sobre o comportamento dos consumidores nos supermercados. Analisa a importância da orientação dos esforços para o melhor atendimento dos consumidores e oportunidades de aprimoramento dos supermercados, particularmente no que diz respeito a atendimento e qualidade em produtos perecíveis.
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