How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching?

Customer Experience (CeX) and Brand Switching Behavior (BsB) of customers play an important role in the market performance of brands. The underlying relationship between these two constructs to shed light into the success factors in the contemporary consumer markets. This study aimed to (1) explore...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Edin Güçlü SÖZER [verfasserIn] Mustafa Emre CİVELEK [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch ; Türkisch

Erschienen:	2018

Schlagwörter:	Customer Experience Brand Switching Behavior Attitude Toward Switching Intention to Switch.

Übergeordnetes Werk:	In: İşletme Araştırmaları Dergisi - Isarder, 2013, 10(2018), 1, Seite 856-875
Übergeordnetes Werk:	volume:10 ; year:2018 ; number:1 ; pages:856-875

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc Journal toc

DOI / URN:	10.20491/isarder.2018.400

Katalog-ID:	DOAJ076585867

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allfieldsGer	10.20491/isarder.2018.400 doi (DE-627)DOAJ076585867 (DE-599)DOAJa5fe501094f94616890c5b01e2433290 DE-627 ger DE-627 rakwb eng tur HF5001-6182 Edin Güçlü SÖZER verfasserin aut How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching? 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Customer Experience (CeX) and Brand Switching Behavior (BsB) of customers play an important role in the market performance of brands. The underlying relationship between these two constructs to shed light into the success factors in the contemporary consumer markets. This study aimed to (1) explore the relationship between CeX and BsB behavior including Attitude Toward Switch (AtS) and Intention to Switch (ItS), (2) understand the effects of CeX on Customer Satisfaction (CuS), Brand Trust (BaT) and Brand Loyalty (BL), and (3) propose and test a sequential model of these relationships. The results of the study confirmed that positive CeX which has a statistically significant effect on CuS, BaT and BL, eventually leads to the decreasing levels of AtS and ItS through the effect of BL. On the other hand, CuS and BaT are also found to be effective on BL. Finally, AtS is found to be effective on the ItS. Customer Experience Brand Switching Behavior Attitude Toward Switching Intention to Switch. Business Mustafa Emre CİVELEK verfasserin aut In İşletme Araştırmaları Dergisi Isarder, 2013 10(2018), 1, Seite 856-875 (DE-627)627246818 (DE-600)2555910-2 13090712 nnns volume:10 year:2018 number:1 pages:856-875 https://doi.org/10.20491/isarder.2018.400 kostenfrei https://doaj.org/article/a5fe501094f94616890c5b01e2433290 kostenfrei https://isarder.org/2018/vol.10_issue.1_article44_full_text.pdf kostenfrei https://doaj.org/toc/1309-0712 Journal toc kostenfrei https://doaj.org/toc/1309-0712 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2014 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 10 2018 1 856-875
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callnumber-first	H - Social Science
author	Edin Güçlü SÖZER
spellingShingle	Edin Güçlü SÖZER misc HF5001-6182 misc Customer Experience misc Brand Switching Behavior misc Attitude Toward Switching misc Intention to Switch. misc Business How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching?
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topic_title	HF5001-6182 How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching? Customer Experience Brand Switching Behavior Attitude Toward Switching Intention to Switch
topic	misc HF5001-6182 misc Customer Experience misc Brand Switching Behavior misc Attitude Toward Switching misc Intention to Switch. misc Business
topic_unstemmed	misc HF5001-6182 misc Customer Experience misc Brand Switching Behavior misc Attitude Toward Switching misc Intention to Switch. misc Business
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title	How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching?
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title_full	How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching?
author_sort	Edin Güçlü SÖZER
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doi_str_mv	10.20491/isarder.2018.400
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title_sort	how does customer experience shape the attitude towards and intention to brand switching?
callnumber	HF5001-6182
title_auth	How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching?
abstract	Customer Experience (CeX) and Brand Switching Behavior (BsB) of customers play an important role in the market performance of brands. The underlying relationship between these two constructs to shed light into the success factors in the contemporary consumer markets. This study aimed to (1) explore the relationship between CeX and BsB behavior including Attitude Toward Switch (AtS) and Intention to Switch (ItS), (2) understand the effects of CeX on Customer Satisfaction (CuS), Brand Trust (BaT) and Brand Loyalty (BL), and (3) propose and test a sequential model of these relationships. The results of the study confirmed that positive CeX which has a statistically significant effect on CuS, BaT and BL, eventually leads to the decreasing levels of AtS and ItS through the effect of BL. On the other hand, CuS and BaT are also found to be effective on BL. Finally, AtS is found to be effective on the ItS.
abstractGer	Customer Experience (CeX) and Brand Switching Behavior (BsB) of customers play an important role in the market performance of brands. The underlying relationship between these two constructs to shed light into the success factors in the contemporary consumer markets. This study aimed to (1) explore the relationship between CeX and BsB behavior including Attitude Toward Switch (AtS) and Intention to Switch (ItS), (2) understand the effects of CeX on Customer Satisfaction (CuS), Brand Trust (BaT) and Brand Loyalty (BL), and (3) propose and test a sequential model of these relationships. The results of the study confirmed that positive CeX which has a statistically significant effect on CuS, BaT and BL, eventually leads to the decreasing levels of AtS and ItS through the effect of BL. On the other hand, CuS and BaT are also found to be effective on BL. Finally, AtS is found to be effective on the ItS.
abstract_unstemmed	Customer Experience (CeX) and Brand Switching Behavior (BsB) of customers play an important role in the market performance of brands. The underlying relationship between these two constructs to shed light into the success factors in the contemporary consumer markets. This study aimed to (1) explore the relationship between CeX and BsB behavior including Attitude Toward Switch (AtS) and Intention to Switch (ItS), (2) understand the effects of CeX on Customer Satisfaction (CuS), Brand Trust (BaT) and Brand Loyalty (BL), and (3) propose and test a sequential model of these relationships. The results of the study confirmed that positive CeX which has a statistically significant effect on CuS, BaT and BL, eventually leads to the decreasing levels of AtS and ItS through the effect of BL. On the other hand, CuS and BaT are also found to be effective on BL. Finally, AtS is found to be effective on the ItS.
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title_short	How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching?
url	https://doi.org/10.20491/isarder.2018.400 https://doaj.org/article/a5fe501094f94616890c5b01e2433290 https://isarder.org/2018/vol.10_issue.1_article44_full_text.pdf https://doaj.org/toc/1309-0712
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doi_str	10.20491/isarder.2018.400
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up_date	2024-07-03T21:19:39.139Z
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