Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses

Persuasive information developed by smartphone applications is a potential tool that can be utilized in order to increase the effectiveness of the impact of pricing strategies on triggering sustainable travel mode choice behavior. In order to address the joint impacts of pricing strategies and persuasive information on habitual automobile commuters’ travel mode shift responses, a stated-preference survey was conducted in Beijing’s inner district, from which over 1000 responses were collected. Four separate multivariable multilevel logistic regression models were estimated for more and less habitual automobile commuters when subjected to congestion pricing and reward strategies. The model estimation results showed that the influence of persuasive information was more effective in promoting travel mode shifts among more habitual automobile commuters with regard to reward strategies compared to congestion pricing. The results also showed that the impact of sociodemographic characteristics, commuter travel characteristics, the amount of congestion pricing or monetary award, and types of persuasive information on travel mode shift decisions under these strategies were deemed to be significantly different between more and less habitual automobile commuters. These findings suggest that more effective reward strategies can be explored by providing personalized and differentiated travel feedback information (e.g., pollution emission information and physical activity information), particularly for less habitual automobile commuters. This study also provides some degree of insight regarding the question as to how to design future congestion pricing, i.e., with respect to formulating differentiated charge rates according to the travel characteristics of habitual automobile commuters, as well as in developing complementary persuasive information that focuses on addressing public acceptability and fairness rather than travel feedback information. Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Yaping Li [verfasserIn] Zheng Liu [verfasserIn] Shiqing Zhang [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	congestion pricing reward strategy persuasive information habitual automobile commuters mode shift response

Übergeordnetes Werk:	In: Sustainability - MDPI AG, 2009, 15(2023), 2, p 1058
Übergeordnetes Werk:	volume:15 ; year:2023 ; number:2, p 1058

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc

DOI / URN:	10.3390/su15021058

Katalog-ID:	DOAJ081702310

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authorswithroles_txt_mv	Yaping Li @@aut@@ Zheng Liu @@aut@@ Shiqing Zhang @@aut@@
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callnumber-first	T - Technology
author	Yaping Li
spellingShingle	Yaping Li misc TD194-195 misc TJ807-830 misc GE1-350 misc congestion pricing misc reward strategy misc persuasive information misc habitual automobile commuters misc mode shift response misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses
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topic_title	TD194-195 TJ807-830 GE1-350 Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses congestion pricing reward strategy persuasive information habitual automobile commuters mode shift response
topic	misc TD194-195 misc TJ807-830 misc GE1-350 misc congestion pricing misc reward strategy misc persuasive information misc habitual automobile commuters misc mode shift response misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences
topic_unstemmed	misc TD194-195 misc TJ807-830 misc GE1-350 misc congestion pricing misc reward strategy misc persuasive information misc habitual automobile commuters misc mode shift response misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences
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title	Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses
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title_full	Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses
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title_sort	joint impacts of pricing strategies and persuasive information on habitual automobile commuters’ travel mode shift responses
callnumber	TD194-195
title_auth	Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses
abstract	Persuasive information developed by smartphone applications is a potential tool that can be utilized in order to increase the effectiveness of the impact of pricing strategies on triggering sustainable travel mode choice behavior. In order to address the joint impacts of pricing strategies and persuasive information on habitual automobile commuters’ travel mode shift responses, a stated-preference survey was conducted in Beijing’s inner district, from which over 1000 responses were collected. Four separate multivariable multilevel logistic regression models were estimated for more and less habitual automobile commuters when subjected to congestion pricing and reward strategies. The model estimation results showed that the influence of persuasive information was more effective in promoting travel mode shifts among more habitual automobile commuters with regard to reward strategies compared to congestion pricing. The results also showed that the impact of sociodemographic characteristics, commuter travel characteristics, the amount of congestion pricing or monetary award, and types of persuasive information on travel mode shift decisions under these strategies were deemed to be significantly different between more and less habitual automobile commuters. These findings suggest that more effective reward strategies can be explored by providing personalized and differentiated travel feedback information (e.g., pollution emission information and physical activity information), particularly for less habitual automobile commuters. This study also provides some degree of insight regarding the question as to how to design future congestion pricing, i.e., with respect to formulating differentiated charge rates according to the travel characteristics of habitual automobile commuters, as well as in developing complementary persuasive information that focuses on addressing public acceptability and fairness rather than travel feedback information.
abstractGer	Persuasive information developed by smartphone applications is a potential tool that can be utilized in order to increase the effectiveness of the impact of pricing strategies on triggering sustainable travel mode choice behavior. In order to address the joint impacts of pricing strategies and persuasive information on habitual automobile commuters’ travel mode shift responses, a stated-preference survey was conducted in Beijing’s inner district, from which over 1000 responses were collected. Four separate multivariable multilevel logistic regression models were estimated for more and less habitual automobile commuters when subjected to congestion pricing and reward strategies. The model estimation results showed that the influence of persuasive information was more effective in promoting travel mode shifts among more habitual automobile commuters with regard to reward strategies compared to congestion pricing. The results also showed that the impact of sociodemographic characteristics, commuter travel characteristics, the amount of congestion pricing or monetary award, and types of persuasive information on travel mode shift decisions under these strategies were deemed to be significantly different between more and less habitual automobile commuters. These findings suggest that more effective reward strategies can be explored by providing personalized and differentiated travel feedback information (e.g., pollution emission information and physical activity information), particularly for less habitual automobile commuters. This study also provides some degree of insight regarding the question as to how to design future congestion pricing, i.e., with respect to formulating differentiated charge rates according to the travel characteristics of habitual automobile commuters, as well as in developing complementary persuasive information that focuses on addressing public acceptability and fairness rather than travel feedback information.
abstract_unstemmed	Persuasive information developed by smartphone applications is a potential tool that can be utilized in order to increase the effectiveness of the impact of pricing strategies on triggering sustainable travel mode choice behavior. In order to address the joint impacts of pricing strategies and persuasive information on habitual automobile commuters’ travel mode shift responses, a stated-preference survey was conducted in Beijing’s inner district, from which over 1000 responses were collected. Four separate multivariable multilevel logistic regression models were estimated for more and less habitual automobile commuters when subjected to congestion pricing and reward strategies. The model estimation results showed that the influence of persuasive information was more effective in promoting travel mode shifts among more habitual automobile commuters with regard to reward strategies compared to congestion pricing. The results also showed that the impact of sociodemographic characteristics, commuter travel characteristics, the amount of congestion pricing or monetary award, and types of persuasive information on travel mode shift decisions under these strategies were deemed to be significantly different between more and less habitual automobile commuters. These findings suggest that more effective reward strategies can be explored by providing personalized and differentiated travel feedback information (e.g., pollution emission information and physical activity information), particularly for less habitual automobile commuters. This study also provides some degree of insight regarding the question as to how to design future congestion pricing, i.e., with respect to formulating differentiated charge rates according to the travel characteristics of habitual automobile commuters, as well as in developing complementary persuasive information that focuses on addressing public acceptability and fairness rather than travel feedback information.
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title_short	Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses
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Joint Impacts of Pricing Strategies and Persuasive Information on Habitual Automobile Commuters’ Travel Mode Shift Responses

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