The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development
The positive effects of corporate social responsibility (CSR) on professional sports organizations’ (PSO) sustainable development have been studied in developed markets, e.g., the major four leagues in North America. To assess if CSR has similar effects on the emerging market, this study collected 3...
Ausführliche Beschreibung
Autor*in: |
Junying Li [verfasserIn] Jirawan Deeprasert [verfasserIn] Rita Yi Man Li [verfasserIn] Wei Lu [verfasserIn] |
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E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2022 |
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Übergeordnetes Werk: |
In: Sustainability - MDPI AG, 2009, 14(2022), 19, p 12339 |
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Übergeordnetes Werk: |
volume:14 ; year:2022 ; number:19, p 12339 |
Links: |
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DOI / URN: |
10.3390/su141912339 |
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Katalog-ID: |
DOAJ084009535 |
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10.3390/su141912339 doi (DE-627)DOAJ084009535 (DE-599)DOAJf8664c791a864a509daf4691fc504028 DE-627 ger DE-627 rakwb eng TD194-195 TJ807-830 GE1-350 Junying Li verfasserin aut The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The positive effects of corporate social responsibility (CSR) on professional sports organizations’ (PSO) sustainable development have been studied in developed markets, e.g., the major four leagues in North America. To assess if CSR has similar effects on the emerging market, this study collected 373 questionnaires among the Chinese Basketball Association (CBA) fans. The descriptive statistical results verified consumers’ positive responses to CSR in their favorite clubs in enhancing their team identification, loyalty, and purchase intentions of game tickets. There existed a strong relationship between team identifications and the clubs’ sustainable development. However, the results of the structural equation modelling indicated that the relationship between CSR and the clubs’ sustainable development was weak. The results indicated that fans generally considered a CBA team’s CSR effort as important, but the importance was not proportional to CSR-related team identification or the clubs’ sustainable development. Moreover, the lack of structural validity within each construct calls for more research frameworks and questionnaire designs for CSR investigations in the context of the emerging market. The practical implication of this study was that clubs with financial difficulties were only suggested to do what they could afford to do in CSR activities rather than get involved more than they could bear. corporate social responsibility China CBA sustainability strategy Environmental effects of industries and plants Renewable energy sources Environmental sciences Jirawan Deeprasert verfasserin aut Rita Yi Man Li verfasserin aut Wei Lu verfasserin aut In Sustainability MDPI AG, 2009 14(2022), 19, p 12339 (DE-627)610604120 (DE-600)2518383-7 20711050 nnns volume:14 year:2022 number:19, p 12339 https://doi.org/10.3390/su141912339 kostenfrei https://doaj.org/article/f8664c791a864a509daf4691fc504028 kostenfrei https://www.mdpi.com/2071-1050/14/19/12339 kostenfrei https://doaj.org/toc/2071-1050 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700 AR 14 2022 19, p 12339 |
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10.3390/su141912339 doi (DE-627)DOAJ084009535 (DE-599)DOAJf8664c791a864a509daf4691fc504028 DE-627 ger DE-627 rakwb eng TD194-195 TJ807-830 GE1-350 Junying Li verfasserin aut The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The positive effects of corporate social responsibility (CSR) on professional sports organizations’ (PSO) sustainable development have been studied in developed markets, e.g., the major four leagues in North America. To assess if CSR has similar effects on the emerging market, this study collected 373 questionnaires among the Chinese Basketball Association (CBA) fans. The descriptive statistical results verified consumers’ positive responses to CSR in their favorite clubs in enhancing their team identification, loyalty, and purchase intentions of game tickets. There existed a strong relationship between team identifications and the clubs’ sustainable development. However, the results of the structural equation modelling indicated that the relationship between CSR and the clubs’ sustainable development was weak. The results indicated that fans generally considered a CBA team’s CSR effort as important, but the importance was not proportional to CSR-related team identification or the clubs’ sustainable development. Moreover, the lack of structural validity within each construct calls for more research frameworks and questionnaire designs for CSR investigations in the context of the emerging market. The practical implication of this study was that clubs with financial difficulties were only suggested to do what they could afford to do in CSR activities rather than get involved more than they could bear. corporate social responsibility China CBA sustainability strategy Environmental effects of industries and plants Renewable energy sources Environmental sciences Jirawan Deeprasert verfasserin aut Rita Yi Man Li verfasserin aut Wei Lu verfasserin aut In Sustainability MDPI AG, 2009 14(2022), 19, p 12339 (DE-627)610604120 (DE-600)2518383-7 20711050 nnns volume:14 year:2022 number:19, p 12339 https://doi.org/10.3390/su141912339 kostenfrei https://doaj.org/article/f8664c791a864a509daf4691fc504028 kostenfrei https://www.mdpi.com/2071-1050/14/19/12339 kostenfrei https://doaj.org/toc/2071-1050 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700 AR 14 2022 19, p 12339 |
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The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development |
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The positive effects of corporate social responsibility (CSR) on professional sports organizations’ (PSO) sustainable development have been studied in developed markets, e.g., the major four leagues in North America. To assess if CSR has similar effects on the emerging market, this study collected 373 questionnaires among the Chinese Basketball Association (CBA) fans. The descriptive statistical results verified consumers’ positive responses to CSR in their favorite clubs in enhancing their team identification, loyalty, and purchase intentions of game tickets. There existed a strong relationship between team identifications and the clubs’ sustainable development. However, the results of the structural equation modelling indicated that the relationship between CSR and the clubs’ sustainable development was weak. The results indicated that fans generally considered a CBA team’s CSR effort as important, but the importance was not proportional to CSR-related team identification or the clubs’ sustainable development. Moreover, the lack of structural validity within each construct calls for more research frameworks and questionnaire designs for CSR investigations in the context of the emerging market. The practical implication of this study was that clubs with financial difficulties were only suggested to do what they could afford to do in CSR activities rather than get involved more than they could bear. |
abstractGer |
The positive effects of corporate social responsibility (CSR) on professional sports organizations’ (PSO) sustainable development have been studied in developed markets, e.g., the major four leagues in North America. To assess if CSR has similar effects on the emerging market, this study collected 373 questionnaires among the Chinese Basketball Association (CBA) fans. The descriptive statistical results verified consumers’ positive responses to CSR in their favorite clubs in enhancing their team identification, loyalty, and purchase intentions of game tickets. There existed a strong relationship between team identifications and the clubs’ sustainable development. However, the results of the structural equation modelling indicated that the relationship between CSR and the clubs’ sustainable development was weak. The results indicated that fans generally considered a CBA team’s CSR effort as important, but the importance was not proportional to CSR-related team identification or the clubs’ sustainable development. Moreover, the lack of structural validity within each construct calls for more research frameworks and questionnaire designs for CSR investigations in the context of the emerging market. The practical implication of this study was that clubs with financial difficulties were only suggested to do what they could afford to do in CSR activities rather than get involved more than they could bear. |
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The positive effects of corporate social responsibility (CSR) on professional sports organizations’ (PSO) sustainable development have been studied in developed markets, e.g., the major four leagues in North America. To assess if CSR has similar effects on the emerging market, this study collected 373 questionnaires among the Chinese Basketball Association (CBA) fans. The descriptive statistical results verified consumers’ positive responses to CSR in their favorite clubs in enhancing their team identification, loyalty, and purchase intentions of game tickets. There existed a strong relationship between team identifications and the clubs’ sustainable development. However, the results of the structural equation modelling indicated that the relationship between CSR and the clubs’ sustainable development was weak. The results indicated that fans generally considered a CBA team’s CSR effort as important, but the importance was not proportional to CSR-related team identification or the clubs’ sustainable development. Moreover, the lack of structural validity within each construct calls for more research frameworks and questionnaire designs for CSR investigations in the context of the emerging market. The practical implication of this study was that clubs with financial difficulties were only suggested to do what they could afford to do in CSR activities rather than get involved more than they could bear. |
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