The Antecedents and Consequences of CSR Skepticism: An Integrated Framework
Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the understanding of its role in the domain of CSR is lacking. Previous studies revealed that consumers compensate for the companies that engage in CSR activities, but the level of CSR skepticism inhibits the s...
Ausführliche Beschreibung
Autor*in: |
Bassam Dalal [verfasserIn] |
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Englisch |
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2020 |
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Übergeordnetes Werk: |
In: Journal of Sustainable Marketing - Luminous Insights, 2023, 1(2020), 1, Seite 8 |
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Übergeordnetes Werk: |
volume:1 ; year:2020 ; number:1 ; pages:8 |
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DOAJ090312678 |
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(DE-627)DOAJ090312678 (DE-599)DOAJ3a64a53a07334c4b9f6b13b8d2c8dbb1 DE-627 ger DE-627 rakwb eng HF5410-5417.5 Bassam Dalal verfasserin aut The Antecedents and Consequences of CSR Skepticism: An Integrated Framework 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the understanding of its role in the domain of CSR is lacking. Previous studies revealed that consumers compensate for the companies that engage in CSR activities, but the level of CSR skepticism inhibits the success of CSR programs. This paper describes the antecedents and consequences of CSR skepticism. The antecedents conclude the motives that affect the level of consumer skepticism about CSR programs, while the consequences examined the relationships between CSR skepticism and some outcome variables through two broad dimensions; the companies and consumer behaviors. The results have demonstrated the expected direction force of the motives on CSR skepticism, and the expected consequences of CSR skepticism on both the companies and the consumer behaviors. The findings have indicated that it is not sufficient for a company to solely engage in CSR, but they must also take into account the level or extent of CSR skepticism. This paper contributes to the literature by examining the antecedents and consequences of CSR skepticism, by integrating a framework of research on an important topic, and by offering broad paths for further research. corporate social responsibility skepticism antecedents of csr skepticism consequences of csr skepticism Marketing. Distribution of products In Journal of Sustainable Marketing Luminous Insights, 2023 1(2020), 1, Seite 8 (DE-627)185156716X 27660117 nnns volume:1 year:2020 number:1 pages:8 https://doi.org/10.51300/josm-2020-18 kostenfrei https://doaj.org/article/3a64a53a07334c4b9f6b13b8d2c8dbb1 kostenfrei https://luminousinsights.net/articles/josm-2020-18 kostenfrei https://doaj.org/toc/2766-0117 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 1 2020 1 8 |
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The Antecedents and Consequences of CSR Skepticism: An Integrated Framework |
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Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the understanding of its role in the domain of CSR is lacking. Previous studies revealed that consumers compensate for the companies that engage in CSR activities, but the level of CSR skepticism inhibits the success of CSR programs. This paper describes the antecedents and consequences of CSR skepticism. The antecedents conclude the motives that affect the level of consumer skepticism about CSR programs, while the consequences examined the relationships between CSR skepticism and some outcome variables through two broad dimensions; the companies and consumer behaviors. The results have demonstrated the expected direction force of the motives on CSR skepticism, and the expected consequences of CSR skepticism on both the companies and the consumer behaviors. The findings have indicated that it is not sufficient for a company to solely engage in CSR, but they must also take into account the level or extent of CSR skepticism. This paper contributes to the literature by examining the antecedents and consequences of CSR skepticism, by integrating a framework of research on an important topic, and by offering broad paths for further research. |
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Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the understanding of its role in the domain of CSR is lacking. Previous studies revealed that consumers compensate for the companies that engage in CSR activities, but the level of CSR skepticism inhibits the success of CSR programs. This paper describes the antecedents and consequences of CSR skepticism. The antecedents conclude the motives that affect the level of consumer skepticism about CSR programs, while the consequences examined the relationships between CSR skepticism and some outcome variables through two broad dimensions; the companies and consumer behaviors. The results have demonstrated the expected direction force of the motives on CSR skepticism, and the expected consequences of CSR skepticism on both the companies and the consumer behaviors. The findings have indicated that it is not sufficient for a company to solely engage in CSR, but they must also take into account the level or extent of CSR skepticism. This paper contributes to the literature by examining the antecedents and consequences of CSR skepticism, by integrating a framework of research on an important topic, and by offering broad paths for further research. |
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Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the understanding of its role in the domain of CSR is lacking. Previous studies revealed that consumers compensate for the companies that engage in CSR activities, but the level of CSR skepticism inhibits the success of CSR programs. This paper describes the antecedents and consequences of CSR skepticism. The antecedents conclude the motives that affect the level of consumer skepticism about CSR programs, while the consequences examined the relationships between CSR skepticism and some outcome variables through two broad dimensions; the companies and consumer behaviors. The results have demonstrated the expected direction force of the motives on CSR skepticism, and the expected consequences of CSR skepticism on both the companies and the consumer behaviors. The findings have indicated that it is not sufficient for a company to solely engage in CSR, but they must also take into account the level or extent of CSR skepticism. This paper contributes to the literature by examining the antecedents and consequences of CSR skepticism, by integrating a framework of research on an important topic, and by offering broad paths for further research. |
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score |
7.399207 |