The effect of social media and electronic word of mouth on trust and loyalty: Evidence from generation Z in coffee industry

Coffee shops have now evolved into an integral part of the modern lifestyle embraced by today's youth, especially by Generation Z. This study aims to understand the role of technology, specifically through Social Media Usage (SMU) and Electronic Word-Of Mouth (eWOM), and how trust as a mediator...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Salmiah Salmiah [verfasserIn]

Syafrida Hafni Sahir [verfasserIn]

Mochammad Fahlevi [verfasserIn]

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2024

Übergeordnetes Werk:

In: International Journal of Data and Network Science - Growing Science, 2018, 8(2024), 1, Seite 641-654

Übergeordnetes Werk:

volume:8 ; year:2024 ; number:1 ; pages:641-654

Links:

Link aufrufen
Link aufrufen
Link aufrufen
Journal toc
Journal toc

DOI / URN:

10.5267/j.ijdns.2023.8.021

Katalog-ID:

DOAJ091955130

Nicht das Richtige dabei?

Schreiben Sie uns!