Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP

Technology advancements and modern lifestyle changes have posed a threat to the preservation and development of traditional skills. This research focuses on the sustainable development of Huaihe willow weaving techniques, an intangible cultural heritage of China, with a specific focus on economic an...
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Autor*in:	Nameng Sun [verfasserIn] You He [verfasserIn] Chang Wang [verfasserIn] Junxue Zhang [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	traditional willow weaving skills analytic hierarchy process sustainability economic and business factors

Übergeordnetes Werk:	In: Sustainability - MDPI AG, 2009, 15(2023), 14, p 11115
Übergeordnetes Werk:	volume:15 ; year:2023 ; number:14, p 11115

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc

DOI / URN:	10.3390/su151411115

Katalog-ID:	DOAJ093822642

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callnumber-first	T - Technology
author	Nameng Sun
spellingShingle	Nameng Sun misc TD194-195 misc TJ807-830 misc GE1-350 misc traditional willow weaving skills misc analytic hierarchy process misc sustainability misc economic and business factors misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP
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topic_title	TD194-195 TJ807-830 GE1-350 Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP traditional willow weaving skills analytic hierarchy process sustainability economic and business factors
topic	misc TD194-195 misc TJ807-830 misc GE1-350 misc traditional willow weaving skills misc analytic hierarchy process misc sustainability misc economic and business factors misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences
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title	Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP
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title_sort	research on sustainable design of consumers’ influence factors of huaihe willow weaving based on ahp
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title_auth	Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP
abstract	Technology advancements and modern lifestyle changes have posed a threat to the preservation and development of traditional skills. This research focuses on the sustainable development of Huaihe willow weaving techniques, an intangible cultural heritage of China, with a specific focus on economic and environmental sustainability. The initial step involved analyzing the purchasing intentions of 350 consumers in the Yangtze River Delta region through a questionnaire survey. Based on this analysis, four theoretical hypotheses were formulated. Subsequently, an analytic hierarchy process (AHP) model consisting of four standard layers and 20 factor layers was constructed. By utilizing judgment matrices, the relative weight values of the standard and factor layers were calculated. Notably, B4 (sustainable innovation) holds the highest weightage at 49%, followed by B2 (product innovation) and B3 (process innovation), each accounting for 20%. B1 (authentic innovation) has a weightage of 11%. This study delves into the interrelation among the crucial factors influencing design innovation in Huaihe willow weaving. Lastly, based on the outcomes of the AHP model, four sustainable design improvement strategies for the development of new Huaihe willow weaving products in the Yangtze River Delta region are proposed. This research sheds light on the sustainable effects of design innovation in the willow weaving traditional craft on commercial and economic progress, from the perspective of consumers. Additionally, it offers experimental data and strategic support for local willow weaving enterprises in the Yangtze River Delta region, aiding in the development of new products.
abstractGer	Technology advancements and modern lifestyle changes have posed a threat to the preservation and development of traditional skills. This research focuses on the sustainable development of Huaihe willow weaving techniques, an intangible cultural heritage of China, with a specific focus on economic and environmental sustainability. The initial step involved analyzing the purchasing intentions of 350 consumers in the Yangtze River Delta region through a questionnaire survey. Based on this analysis, four theoretical hypotheses were formulated. Subsequently, an analytic hierarchy process (AHP) model consisting of four standard layers and 20 factor layers was constructed. By utilizing judgment matrices, the relative weight values of the standard and factor layers were calculated. Notably, B4 (sustainable innovation) holds the highest weightage at 49%, followed by B2 (product innovation) and B3 (process innovation), each accounting for 20%. B1 (authentic innovation) has a weightage of 11%. This study delves into the interrelation among the crucial factors influencing design innovation in Huaihe willow weaving. Lastly, based on the outcomes of the AHP model, four sustainable design improvement strategies for the development of new Huaihe willow weaving products in the Yangtze River Delta region are proposed. This research sheds light on the sustainable effects of design innovation in the willow weaving traditional craft on commercial and economic progress, from the perspective of consumers. Additionally, it offers experimental data and strategic support for local willow weaving enterprises in the Yangtze River Delta region, aiding in the development of new products.
abstract_unstemmed	Technology advancements and modern lifestyle changes have posed a threat to the preservation and development of traditional skills. This research focuses on the sustainable development of Huaihe willow weaving techniques, an intangible cultural heritage of China, with a specific focus on economic and environmental sustainability. The initial step involved analyzing the purchasing intentions of 350 consumers in the Yangtze River Delta region through a questionnaire survey. Based on this analysis, four theoretical hypotheses were formulated. Subsequently, an analytic hierarchy process (AHP) model consisting of four standard layers and 20 factor layers was constructed. By utilizing judgment matrices, the relative weight values of the standard and factor layers were calculated. Notably, B4 (sustainable innovation) holds the highest weightage at 49%, followed by B2 (product innovation) and B3 (process innovation), each accounting for 20%. B1 (authentic innovation) has a weightage of 11%. This study delves into the interrelation among the crucial factors influencing design innovation in Huaihe willow weaving. Lastly, based on the outcomes of the AHP model, four sustainable design improvement strategies for the development of new Huaihe willow weaving products in the Yangtze River Delta region are proposed. This research sheds light on the sustainable effects of design innovation in the willow weaving traditional craft on commercial and economic progress, from the perspective of consumers. Additionally, it offers experimental data and strategic support for local willow weaving enterprises in the Yangtze River Delta region, aiding in the development of new products.
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title_short	Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP
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Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP

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