Importance of news media branding in a contemporary media environment
Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations. On one side, new platforms and technology companies give media ample opportunities to reach thei...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Linda Saulīte [verfasserIn] Deniss Ščeulovs [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2023 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
In: Journal of Open Innovation: Technology, Market and Complexity - Elsevier, 2017, 9(2023), 3, Seite 100117- |
|---|---|
| Übergeordnetes Werk: |
volume:9 ; year:2023 ; number:3 ; pages:100117- |
| Links: |
|---|
| DOI / URN: |
10.1016/j.joitmc.2023.100117 |
|---|
| Katalog-ID: |
DOAJ099281805 |
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| 520 | |a Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations. On one side, new platforms and technology companies give media ample opportunities to reach their audiences; on the other, they develop a highly competitive information environment - oversaturated and fragmented where the point of differentiation between media brands could be higher. Furthermore, multi-platform and content on-demand consumption delude and endangers media brand associations, contributing to an environment where audiences care less about media brands and more about the moment of consumption independently from platform, time and media brand. The younger audience, Generation Z, is an even more platform, on-demand and experience-driven audience who prefers social media and global media and cares less about national media brands raising vital questions about whether national news media brands will have an audience in future. Therefore, young audience consumption trends have become significant media industry factors as the sector recognizes this audience as a significant portion of the market today and shortly signalling media consumption trends after coming generations. The research actuality is based on these aspects that challenge national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a contemporary media environment. Numerous experts believe that competition among news media outlets has intensified dramatically due to the fragmentation of the news media market, compelling media managers to continually search out new methods to differentiate their media brands. In the meantime, realising that news media brand uniqueness is uncommon and developing a continual stream of items with distinctive characteristics is exceedingly challenging. This study focuses on national news media and analyzes how news media attributes and perceived uniqueness impact news media brand equity in a contemporary media environment transformed by digitalization. The study highlights the importance of media brands' distinctiveness and impact on news media brand equity. The authors utilised multiple linear regression analyses and the decision tree method to estimate the most influential news media attributes contributing to news media brand equity. The impact of the perceived uniqueness of news media brands was analyzed along with other news media brand attribute-based associations. | ||
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10.1016/j.joitmc.2023.100117 doi (DE-627)DOAJ099281805 (DE-599)DOAJf7c9ce1eda9b49748fbecbcf1a1c5a62 DE-627 ger DE-627 rakwb eng HD28-70 HF5001-6182 Linda Saulīte verfasserin aut Importance of news media branding in a contemporary media environment 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations. On one side, new platforms and technology companies give media ample opportunities to reach their audiences; on the other, they develop a highly competitive information environment - oversaturated and fragmented where the point of differentiation between media brands could be higher. Furthermore, multi-platform and content on-demand consumption delude and endangers media brand associations, contributing to an environment where audiences care less about media brands and more about the moment of consumption independently from platform, time and media brand. The younger audience, Generation Z, is an even more platform, on-demand and experience-driven audience who prefers social media and global media and cares less about national media brands raising vital questions about whether national news media brands will have an audience in future. Therefore, young audience consumption trends have become significant media industry factors as the sector recognizes this audience as a significant portion of the market today and shortly signalling media consumption trends after coming generations. The research actuality is based on these aspects that challenge national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a contemporary media environment. Numerous experts believe that competition among news media outlets has intensified dramatically due to the fragmentation of the news media market, compelling media managers to continually search out new methods to differentiate their media brands. In the meantime, realising that news media brand uniqueness is uncommon and developing a continual stream of items with distinctive characteristics is exceedingly challenging. This study focuses on national news media and analyzes how news media attributes and perceived uniqueness impact news media brand equity in a contemporary media environment transformed by digitalization. The study highlights the importance of media brands' distinctiveness and impact on news media brand equity. The authors utilised multiple linear regression analyses and the decision tree method to estimate the most influential news media attributes contributing to news media brand equity. The impact of the perceived uniqueness of news media brands was analyzed along with other news media brand attribute-based associations. Media digitalization Media brand attributes News media brand Media brand uniqueness News media brand equity Management. Industrial management Business Deniss Ščeulovs verfasserin aut In Journal of Open Innovation: Technology, Market and Complexity Elsevier, 2017 9(2023), 3, Seite 100117- (DE-627)833526413 (DE-600)2832108-X 21998531 nnns volume:9 year:2023 number:3 pages:100117- https://doi.org/10.1016/j.joitmc.2023.100117 kostenfrei https://doaj.org/article/f7c9ce1eda9b49748fbecbcf1a1c5a62 kostenfrei http://www.sciencedirect.com/science/article/pii/S2199853123002196 kostenfrei https://doaj.org/toc/2199-8531 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 AR 9 2023 3 100117- |
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10.1016/j.joitmc.2023.100117 doi (DE-627)DOAJ099281805 (DE-599)DOAJf7c9ce1eda9b49748fbecbcf1a1c5a62 DE-627 ger DE-627 rakwb eng HD28-70 HF5001-6182 Linda Saulīte verfasserin aut Importance of news media branding in a contemporary media environment 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations. On one side, new platforms and technology companies give media ample opportunities to reach their audiences; on the other, they develop a highly competitive information environment - oversaturated and fragmented where the point of differentiation between media brands could be higher. Furthermore, multi-platform and content on-demand consumption delude and endangers media brand associations, contributing to an environment where audiences care less about media brands and more about the moment of consumption independently from platform, time and media brand. The younger audience, Generation Z, is an even more platform, on-demand and experience-driven audience who prefers social media and global media and cares less about national media brands raising vital questions about whether national news media brands will have an audience in future. Therefore, young audience consumption trends have become significant media industry factors as the sector recognizes this audience as a significant portion of the market today and shortly signalling media consumption trends after coming generations. The research actuality is based on these aspects that challenge national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a contemporary media environment. Numerous experts believe that competition among news media outlets has intensified dramatically due to the fragmentation of the news media market, compelling media managers to continually search out new methods to differentiate their media brands. In the meantime, realising that news media brand uniqueness is uncommon and developing a continual stream of items with distinctive characteristics is exceedingly challenging. This study focuses on national news media and analyzes how news media attributes and perceived uniqueness impact news media brand equity in a contemporary media environment transformed by digitalization. The study highlights the importance of media brands' distinctiveness and impact on news media brand equity. The authors utilised multiple linear regression analyses and the decision tree method to estimate the most influential news media attributes contributing to news media brand equity. The impact of the perceived uniqueness of news media brands was analyzed along with other news media brand attribute-based associations. Media digitalization Media brand attributes News media brand Media brand uniqueness News media brand equity Management. Industrial management Business Deniss Ščeulovs verfasserin aut In Journal of Open Innovation: Technology, Market and Complexity Elsevier, 2017 9(2023), 3, Seite 100117- (DE-627)833526413 (DE-600)2832108-X 21998531 nnns volume:9 year:2023 number:3 pages:100117- https://doi.org/10.1016/j.joitmc.2023.100117 kostenfrei https://doaj.org/article/f7c9ce1eda9b49748fbecbcf1a1c5a62 kostenfrei http://www.sciencedirect.com/science/article/pii/S2199853123002196 kostenfrei https://doaj.org/toc/2199-8531 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 AR 9 2023 3 100117- |
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Importance of news media branding in a contemporary media environment |
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Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations. On one side, new platforms and technology companies give media ample opportunities to reach their audiences; on the other, they develop a highly competitive information environment - oversaturated and fragmented where the point of differentiation between media brands could be higher. Furthermore, multi-platform and content on-demand consumption delude and endangers media brand associations, contributing to an environment where audiences care less about media brands and more about the moment of consumption independently from platform, time and media brand. The younger audience, Generation Z, is an even more platform, on-demand and experience-driven audience who prefers social media and global media and cares less about national media brands raising vital questions about whether national news media brands will have an audience in future. Therefore, young audience consumption trends have become significant media industry factors as the sector recognizes this audience as a significant portion of the market today and shortly signalling media consumption trends after coming generations. The research actuality is based on these aspects that challenge national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a contemporary media environment. Numerous experts believe that competition among news media outlets has intensified dramatically due to the fragmentation of the news media market, compelling media managers to continually search out new methods to differentiate their media brands. In the meantime, realising that news media brand uniqueness is uncommon and developing a continual stream of items with distinctive characteristics is exceedingly challenging. This study focuses on national news media and analyzes how news media attributes and perceived uniqueness impact news media brand equity in a contemporary media environment transformed by digitalization. The study highlights the importance of media brands' distinctiveness and impact on news media brand equity. The authors utilised multiple linear regression analyses and the decision tree method to estimate the most influential news media attributes contributing to news media brand equity. The impact of the perceived uniqueness of news media brands was analyzed along with other news media brand attribute-based associations. |
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Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations. On one side, new platforms and technology companies give media ample opportunities to reach their audiences; on the other, they develop a highly competitive information environment - oversaturated and fragmented where the point of differentiation between media brands could be higher. Furthermore, multi-platform and content on-demand consumption delude and endangers media brand associations, contributing to an environment where audiences care less about media brands and more about the moment of consumption independently from platform, time and media brand. The younger audience, Generation Z, is an even more platform, on-demand and experience-driven audience who prefers social media and global media and cares less about national media brands raising vital questions about whether national news media brands will have an audience in future. Therefore, young audience consumption trends have become significant media industry factors as the sector recognizes this audience as a significant portion of the market today and shortly signalling media consumption trends after coming generations. The research actuality is based on these aspects that challenge national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a contemporary media environment. Numerous experts believe that competition among news media outlets has intensified dramatically due to the fragmentation of the news media market, compelling media managers to continually search out new methods to differentiate their media brands. In the meantime, realising that news media brand uniqueness is uncommon and developing a continual stream of items with distinctive characteristics is exceedingly challenging. This study focuses on national news media and analyzes how news media attributes and perceived uniqueness impact news media brand equity in a contemporary media environment transformed by digitalization. The study highlights the importance of media brands' distinctiveness and impact on news media brand equity. The authors utilised multiple linear regression analyses and the decision tree method to estimate the most influential news media attributes contributing to news media brand equity. The impact of the perceived uniqueness of news media brands was analyzed along with other news media brand attribute-based associations. |
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Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations. On one side, new platforms and technology companies give media ample opportunities to reach their audiences; on the other, they develop a highly competitive information environment - oversaturated and fragmented where the point of differentiation between media brands could be higher. Furthermore, multi-platform and content on-demand consumption delude and endangers media brand associations, contributing to an environment where audiences care less about media brands and more about the moment of consumption independently from platform, time and media brand. The younger audience, Generation Z, is an even more platform, on-demand and experience-driven audience who prefers social media and global media and cares less about national media brands raising vital questions about whether national news media brands will have an audience in future. Therefore, young audience consumption trends have become significant media industry factors as the sector recognizes this audience as a significant portion of the market today and shortly signalling media consumption trends after coming generations. The research actuality is based on these aspects that challenge national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a contemporary media environment. Numerous experts believe that competition among news media outlets has intensified dramatically due to the fragmentation of the news media market, compelling media managers to continually search out new methods to differentiate their media brands. In the meantime, realising that news media brand uniqueness is uncommon and developing a continual stream of items with distinctive characteristics is exceedingly challenging. This study focuses on national news media and analyzes how news media attributes and perceived uniqueness impact news media brand equity in a contemporary media environment transformed by digitalization. The study highlights the importance of media brands' distinctiveness and impact on news media brand equity. The authors utilised multiple linear regression analyses and the decision tree method to estimate the most influential news media attributes contributing to news media brand equity. The impact of the perceived uniqueness of news media brands was analyzed along with other news media brand attribute-based associations. |
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