Out-in, in-out buyer quality innovation pathways for new product outcome: Empirical evidence from the Chinese consumer goods industry

In today's dynamic environment, quality innovation and new product development (NPD) are the key factors in gaining competitive advantage. However, the quality innovation process is a complex procedure, because it may combine internal and external resource requirements to meet customer expectat...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Subramanian, Nachiappan [verfasserIn]

Gunasekaran, Angappa [verfasserIn]

Abdulrahman, Muhammad D. [verfasserIn]

Qiao, Crystal [verfasserIn]

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2016

Schlagwörter:

Produktionstheorie / Produktionswirtschaft / Industrielles Management / Welt

Schlagwörter:

Quality innovation

Supplier-buyer relationship

Innovative supplier

Knowledge transfer

Cost reduction

Übergeordnetes Werk:

Enthalten in: International journal of production economics - Amsterdam [u.a.] : Elsevier Science, 1991, 207

Übergeordnetes Werk:

volume:207

DOI / URN:

10.1016/j.ijpe.2016.11.009

Katalog-ID:

ELV001237454

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