How and when social media affects innovation in start-ups. A moderated mediation model
Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation ou...
Ausführliche Beschreibung
Autor*in: |
Corral de Zubielqui, Graciela [verfasserIn] Jones, Janice [verfasserIn] |
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Format: |
E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2019 |
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Schlagwörter: |
B-to-B-Marketing / Marktforschung / Industrielles Management / Welt |
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Schlagwörter: |
Übergeordnetes Werk: |
Enthalten in: Industrial marketing management - New York, NY [u.a.] : Elsevier, 1971, 85, Seite 209-220 |
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Übergeordnetes Werk: |
volume:85 ; pages:209-220 |
DOI / URN: |
10.1016/j.indmarman.2019.11.006 |
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Katalog-ID: |
ELV003763668 |
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10.1016/j.indmarman.2019.11.006 doi (DE-627)ELV003763668 (ELSEVIER)S0019-8501(19)30502-4 DE-627 ger DE-627 rda eng 85.40 bkl 83.00 bkl Corral de Zubielqui, Graciela verfasserin aut How and when social media affects innovation in start-ups. A moderated mediation model 2019 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. 1.1\x B-to-B-Marketing (DE-2867)26022-4 stw 1.2\x Marktforschung (DE-2867)12774-4 stw 1.3\x Industrielles Management (DE-2867)12051-2 stw 1.4\x Welt (DE-2867)16809-5 stw Social media Managerial learning and innovation Jones, Janice verfasserin aut Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 85, Seite 209-220 Online-Ressource (DE-627)314130322 (DE-600)2012747-9 (DE-576)094056730 1873-2062 nnns volume:85 pages:209-220 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 85.40 Marketing 83.00 Volkswirtschaft: Allgemeines BIZ-07001 SKW AR 85 209-220 |
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10.1016/j.indmarman.2019.11.006 doi (DE-627)ELV003763668 (ELSEVIER)S0019-8501(19)30502-4 DE-627 ger DE-627 rda eng 85.40 bkl 83.00 bkl Corral de Zubielqui, Graciela verfasserin aut How and when social media affects innovation in start-ups. A moderated mediation model 2019 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. 1.1\x B-to-B-Marketing (DE-2867)26022-4 stw 1.2\x Marktforschung (DE-2867)12774-4 stw 1.3\x Industrielles Management (DE-2867)12051-2 stw 1.4\x Welt (DE-2867)16809-5 stw Social media Managerial learning and innovation Jones, Janice verfasserin aut Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 85, Seite 209-220 Online-Ressource (DE-627)314130322 (DE-600)2012747-9 (DE-576)094056730 1873-2062 nnns volume:85 pages:209-220 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 85.40 Marketing 83.00 Volkswirtschaft: Allgemeines BIZ-07001 SKW AR 85 209-220 |
allfields_unstemmed |
10.1016/j.indmarman.2019.11.006 doi (DE-627)ELV003763668 (ELSEVIER)S0019-8501(19)30502-4 DE-627 ger DE-627 rda eng 85.40 bkl 83.00 bkl Corral de Zubielqui, Graciela verfasserin aut How and when social media affects innovation in start-ups. A moderated mediation model 2019 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. 1.1\x B-to-B-Marketing (DE-2867)26022-4 stw 1.2\x Marktforschung (DE-2867)12774-4 stw 1.3\x Industrielles Management (DE-2867)12051-2 stw 1.4\x Welt (DE-2867)16809-5 stw Social media Managerial learning and innovation Jones, Janice verfasserin aut Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 85, Seite 209-220 Online-Ressource (DE-627)314130322 (DE-600)2012747-9 (DE-576)094056730 1873-2062 nnns volume:85 pages:209-220 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 85.40 Marketing 83.00 Volkswirtschaft: Allgemeines BIZ-07001 SKW AR 85 209-220 |
allfieldsGer |
10.1016/j.indmarman.2019.11.006 doi (DE-627)ELV003763668 (ELSEVIER)S0019-8501(19)30502-4 DE-627 ger DE-627 rda eng 85.40 bkl 83.00 bkl Corral de Zubielqui, Graciela verfasserin aut How and when social media affects innovation in start-ups. A moderated mediation model 2019 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. 1.1\x B-to-B-Marketing (DE-2867)26022-4 stw 1.2\x Marktforschung (DE-2867)12774-4 stw 1.3\x Industrielles Management (DE-2867)12051-2 stw 1.4\x Welt (DE-2867)16809-5 stw Social media Managerial learning and innovation Jones, Janice verfasserin aut Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 85, Seite 209-220 Online-Ressource (DE-627)314130322 (DE-600)2012747-9 (DE-576)094056730 1873-2062 nnns volume:85 pages:209-220 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 85.40 Marketing 83.00 Volkswirtschaft: Allgemeines BIZ-07001 SKW AR 85 209-220 |
allfieldsSound |
10.1016/j.indmarman.2019.11.006 doi (DE-627)ELV003763668 (ELSEVIER)S0019-8501(19)30502-4 DE-627 ger DE-627 rda eng 85.40 bkl 83.00 bkl Corral de Zubielqui, Graciela verfasserin aut How and when social media affects innovation in start-ups. A moderated mediation model 2019 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. 1.1\x B-to-B-Marketing (DE-2867)26022-4 stw 1.2\x Marktforschung (DE-2867)12774-4 stw 1.3\x Industrielles Management (DE-2867)12051-2 stw 1.4\x Welt (DE-2867)16809-5 stw Social media Managerial learning and innovation Jones, Janice verfasserin aut Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 85, Seite 209-220 Online-Ressource (DE-627)314130322 (DE-600)2012747-9 (DE-576)094056730 1873-2062 nnns volume:85 pages:209-220 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 85.40 Marketing 83.00 Volkswirtschaft: Allgemeines BIZ-07001 SKW AR 85 209-220 |
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how and when social media affects innovation in start-ups. a moderated mediation model |
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How and when social media affects innovation in start-ups. A moderated mediation model |
abstract |
Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. |
abstractGer |
Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. |
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Despite social media's increasing use in industrial markets to foster business outcomes, empirical evidence on its use among firms collaborating for innovation is equivocal. Using data from 1769 Australian start-ups, we examine how and under what conditions social media influences innovation outcomes. |
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