Consumers’ purchase decisions and employer image

A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Rybaczewska, Maria [verfasserIn] Sparks, Leigh [verfasserIn] Sułkowski, Łukasz [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2020

Schlagwörter:	Konsumentenverhalten / Handelsmanagement / Dienstleistungsmanagement / Handelsforschung
Schlagwörter:	Consumer behaviour Marketing Employer image Brand equity Purchase decision process Post-purchase satisfaction

Übergeordnetes Werk:	Enthalten in: Journal of retailing and consumer services - Amsterdam : Elsevier Science, 1994, 55
Übergeordnetes Werk:	volume:55

DOI / URN:	10.1016/j.jretconser.2020.102123

Katalog-ID:	ELV004272900

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allfields	10.1016/j.jretconser.2020.102123 doi (DE-627)ELV004272900 (ELSEVIER)S0969-6989(19)31301-3 DE-627 ger DE-627 rda eng Rybaczewska, Maria verfasserin aut Consumers’ purchase decisions and employer image 2020 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities. 1.1\x Konsumentenverhalten (DE-2867)10300-3 stw 1.2\x Handelsmanagement (DE-2867)18531-0 stw 1.3\x Dienstleistungsmanagement (DE-2867)18717-0 stw 1.4\x Handelsforschung (DE-2867)13460-1 stw Consumer behaviour Marketing Employer image Brand equity Purchase decision process Post-purchase satisfaction Sparks, Leigh verfasserin aut Sułkowski, Łukasz verfasserin aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 55 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:55 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 BIZ-07001 SKW AR 55
spelling	10.1016/j.jretconser.2020.102123 doi (DE-627)ELV004272900 (ELSEVIER)S0969-6989(19)31301-3 DE-627 ger DE-627 rda eng Rybaczewska, Maria verfasserin aut Consumers’ purchase decisions and employer image 2020 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities. 1.1\x Konsumentenverhalten (DE-2867)10300-3 stw 1.2\x Handelsmanagement (DE-2867)18531-0 stw 1.3\x Dienstleistungsmanagement (DE-2867)18717-0 stw 1.4\x Handelsforschung (DE-2867)13460-1 stw Consumer behaviour Marketing Employer image Brand equity Purchase decision process Post-purchase satisfaction Sparks, Leigh verfasserin aut Sułkowski, Łukasz verfasserin aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 55 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:55 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 BIZ-07001 SKW AR 55
allfields_unstemmed	10.1016/j.jretconser.2020.102123 doi (DE-627)ELV004272900 (ELSEVIER)S0969-6989(19)31301-3 DE-627 ger DE-627 rda eng Rybaczewska, Maria verfasserin aut Consumers’ purchase decisions and employer image 2020 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities. 1.1\x Konsumentenverhalten (DE-2867)10300-3 stw 1.2\x Handelsmanagement (DE-2867)18531-0 stw 1.3\x Dienstleistungsmanagement (DE-2867)18717-0 stw 1.4\x Handelsforschung (DE-2867)13460-1 stw Consumer behaviour Marketing Employer image Brand equity Purchase decision process Post-purchase satisfaction Sparks, Leigh verfasserin aut Sułkowski, Łukasz verfasserin aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 55 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:55 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 BIZ-07001 SKW AR 55
allfieldsGer	10.1016/j.jretconser.2020.102123 doi (DE-627)ELV004272900 (ELSEVIER)S0969-6989(19)31301-3 DE-627 ger DE-627 rda eng Rybaczewska, Maria verfasserin aut Consumers’ purchase decisions and employer image 2020 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities. 1.1\x Konsumentenverhalten (DE-2867)10300-3 stw 1.2\x Handelsmanagement (DE-2867)18531-0 stw 1.3\x Dienstleistungsmanagement (DE-2867)18717-0 stw 1.4\x Handelsforschung (DE-2867)13460-1 stw Consumer behaviour Marketing Employer image Brand equity Purchase decision process Post-purchase satisfaction Sparks, Leigh verfasserin aut Sułkowski, Łukasz verfasserin aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 55 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:55 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 BIZ-07001 SKW AR 55
allfieldsSound	10.1016/j.jretconser.2020.102123 doi (DE-627)ELV004272900 (ELSEVIER)S0969-6989(19)31301-3 DE-627 ger DE-627 rda eng Rybaczewska, Maria verfasserin aut Consumers’ purchase decisions and employer image 2020 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities. 1.1\x Konsumentenverhalten (DE-2867)10300-3 stw 1.2\x Handelsmanagement (DE-2867)18531-0 stw 1.3\x Dienstleistungsmanagement (DE-2867)18717-0 stw 1.4\x Handelsforschung (DE-2867)13460-1 stw Consumer behaviour Marketing Employer image Brand equity Purchase decision process Post-purchase satisfaction Sparks, Leigh verfasserin aut Sułkowski, Łukasz verfasserin aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 55 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:55 GBV_USEFLAG_U SYSFLAG_U GBV_ELV GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 BIZ-07001 SKW AR 55
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author	Rybaczewska, Maria
spellingShingle	Rybaczewska, Maria stw Konsumentenverhalten stw Handelsmanagement stw Dienstleistungsmanagement stw Handelsforschung misc Consumer behaviour misc Marketing misc Employer image misc Brand equity misc Purchase decision process misc Post-purchase satisfaction Consumers’ purchase decisions and employer image
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topic_title	Consumers’ purchase decisions and employer image 1.1\x Konsumentenverhalten (DE-2867)10300-3 stw 1.2\x Handelsmanagement (DE-2867)18531-0 stw 1.3\x Dienstleistungsmanagement (DE-2867)18717-0 stw 1.4\x Handelsforschung (DE-2867)13460-1 stw Consumer behaviour Marketing Employer image Brand equity Purchase decision process Post-purchase satisfaction
topic	stw Konsumentenverhalten stw Handelsmanagement stw Dienstleistungsmanagement stw Handelsforschung misc Consumer behaviour misc Marketing misc Employer image misc Brand equity misc Purchase decision process misc Post-purchase satisfaction
topic_unstemmed	stw Konsumentenverhalten stw Handelsmanagement stw Dienstleistungsmanagement stw Handelsforschung misc Consumer behaviour misc Marketing misc Employer image misc Brand equity misc Purchase decision process misc Post-purchase satisfaction
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title	Consumers’ purchase decisions and employer image
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title_full	Consumers’ purchase decisions and employer image
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title_sort	consumers’ purchase decisions and employer image
title_auth	Consumers’ purchase decisions and employer image
abstract	A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities.
abstractGer	A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities.
abstract_unstemmed	A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer. Results of quantitative research with 896 respondents show that whilst employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction. With decreasing differentiation amongst offers in the retail and service sector, this is significant for competitive advantage and can be used by marketers. Our study widens understanding of brand equity by providing a new perspective on relevance and use of the company's image as an employer as a component of marketing activities.
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title_short	Consumers’ purchase decisions and employer image
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author2	Sparks, Leigh Sułkowski, Łukasz
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doi_str	10.1016/j.jretconser.2020.102123
up_date	2024-07-06T22:26:11.226Z
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Consumers’ purchase decisions and employer image

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