True to type? EU-style date marking and the valuation of perishable food

Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date....
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	D’Amato, Alessio [verfasserIn] Goeschl, Timo [verfasserIn] Lorè, Luisa [verfasserIn] Zoli, Mariangela [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2022

Schlagwörter:	Date marking Food waste Consumer valuation Information-based policies Multiple price list experiment In-store experiment

Übergeordnetes Werk:	Enthalten in: Food policy - Amsterdam [u.a.] : Elsevier Science, 1975, 114
Übergeordnetes Werk:	volume:114

DOI / URN:	10.1016/j.foodpol.2022.102381

Katalog-ID:	ELV009083995

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allfields	10.1016/j.foodpol.2022.102381 doi (DE-627)ELV009083995 (ELSEVIER)S0306-9192(22)00150-6 DE-627 ger DE-627 rda eng 630 640 VZ 49.00 bkl D’Amato, Alessio verfasserin aut True to type? EU-style date marking and the valuation of perishable food 2022 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns. Date marking Food waste Consumer valuation Information-based policies Multiple price list experiment In-store experiment Goeschl, Timo verfasserin aut Lorè, Luisa verfasserin (orcid)0000-0003-2212-0946 aut Zoli, Mariangela verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 114 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:114 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 49.00 Hauswirtschaft: Allgemeines VZ AR 114
spelling	10.1016/j.foodpol.2022.102381 doi (DE-627)ELV009083995 (ELSEVIER)S0306-9192(22)00150-6 DE-627 ger DE-627 rda eng 630 640 VZ 49.00 bkl D’Amato, Alessio verfasserin aut True to type? EU-style date marking and the valuation of perishable food 2022 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns. Date marking Food waste Consumer valuation Information-based policies Multiple price list experiment In-store experiment Goeschl, Timo verfasserin aut Lorè, Luisa verfasserin (orcid)0000-0003-2212-0946 aut Zoli, Mariangela verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 114 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:114 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 49.00 Hauswirtschaft: Allgemeines VZ AR 114
allfields_unstemmed	10.1016/j.foodpol.2022.102381 doi (DE-627)ELV009083995 (ELSEVIER)S0306-9192(22)00150-6 DE-627 ger DE-627 rda eng 630 640 VZ 49.00 bkl D’Amato, Alessio verfasserin aut True to type? EU-style date marking and the valuation of perishable food 2022 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns. Date marking Food waste Consumer valuation Information-based policies Multiple price list experiment In-store experiment Goeschl, Timo verfasserin aut Lorè, Luisa verfasserin (orcid)0000-0003-2212-0946 aut Zoli, Mariangela verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 114 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:114 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 49.00 Hauswirtschaft: Allgemeines VZ AR 114
allfieldsGer	10.1016/j.foodpol.2022.102381 doi (DE-627)ELV009083995 (ELSEVIER)S0306-9192(22)00150-6 DE-627 ger DE-627 rda eng 630 640 VZ 49.00 bkl D’Amato, Alessio verfasserin aut True to type? EU-style date marking and the valuation of perishable food 2022 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns. Date marking Food waste Consumer valuation Information-based policies Multiple price list experiment In-store experiment Goeschl, Timo verfasserin aut Lorè, Luisa verfasserin (orcid)0000-0003-2212-0946 aut Zoli, Mariangela verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 114 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:114 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 49.00 Hauswirtschaft: Allgemeines VZ AR 114
allfieldsSound	10.1016/j.foodpol.2022.102381 doi (DE-627)ELV009083995 (ELSEVIER)S0306-9192(22)00150-6 DE-627 ger DE-627 rda eng 630 640 VZ 49.00 bkl D’Amato, Alessio verfasserin aut True to type? EU-style date marking and the valuation of perishable food 2022 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns. Date marking Food waste Consumer valuation Information-based policies Multiple price list experiment In-store experiment Goeschl, Timo verfasserin aut Lorè, Luisa verfasserin (orcid)0000-0003-2212-0946 aut Zoli, Mariangela verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 114 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:114 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2336 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4313 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 49.00 Hauswirtschaft: Allgemeines VZ AR 114
language	English
source	Enthalten in Food policy 114 volume:114
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author	D’Amato, Alessio
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title_sort	true to type? eu-style date marking and the valuation of perishable food
title_auth	True to type? EU-style date marking and the valuation of perishable food
abstract	Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns.
abstractGer	Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns.
abstract_unstemmed	Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. Jointly, these results help explaining existing observational evidence and assessing the prospects of consumer education campaigns.
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title_short	True to type? EU-style date marking and the valuation of perishable food
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up_date	2024-07-06T21:56:02.510Z
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EU-style date marking and the valuation of perishable food</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2022</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zzz</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Date marking is intended to help consumers make informed food safety and quality choices when confronted with perishable food products. We provide causal in-store evidence on how EU-style date marking (best before and use by) influences consumers’ valuation of perishable food around the expiry date. In a preparatory survey ( n = 100 ), we first identify perishable food items amenable to experimental manipulation. A modified multiple price list (MPL) experiment ( n = 200 ) then tests shoppers’ valuation of perishable food with expiry dates in the future and the past. We vary date mark type (use-by versus best-before) and information status (with and without education) while preventing free disposal censoring. We find that expiry dates affect consumer valuation. Variation in date mark type has little practical relevance. Educating consumers about the meaning of date mark types reduces willingness to pay for potentially unsafe food, but does not increase it for more durable items. An attentiveness experiment ( n = 160 ) finds that inattention and consumers’ native understanding of current date marks can explain the evidence from the modified MPL experiment. 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True to type? EU-style date marking and the valuation of perishable food

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