The causal relationship between risk and trust in the online marketplace: A bidirectional perspective
Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Kim, Gimun [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2016transfer abstract |
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| Schlagwörter: |
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| Umfang: |
10 |
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| Übergeordnetes Werk: |
Enthalten in: (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? - Kohima, Jennilee Magdalena ELSEVIER, 2022, Amsterdam [u.a.] |
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| Übergeordnetes Werk: |
volume:55 ; year:2016 ; pages:1020-1029 ; extent:10 |
| Links: |
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| DOI / URN: |
10.1016/j.chb.2015.11.005 |
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ELV01945726X |
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| 520 | |a Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. | ||
| 520 | |a Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. | ||
| 650 | 7 | |a Online transactions |2 Elsevier | |
| 650 | 7 | |a Purchase |2 Elsevier | |
| 650 | 7 | |a Online marketplace |2 Elsevier | |
| 650 | 7 | |a Online trust |2 Elsevier | |
| 650 | 7 | |a Risk |2 Elsevier | |
| 650 | 7 | |a Trust |2 Elsevier | |
| 650 | 7 | |a Bidirectional model |2 Elsevier | |
| 700 | 1 | |a Koo, Hoonyoung |4 oth | |
| 773 | 0 | 8 | |i Enthalten in |n Elsevier Science |a Kohima, Jennilee Magdalena ELSEVIER |t (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? |d 2022 |g Amsterdam [u.a.] |w (DE-627)ELV008973938 |
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10.1016/j.chb.2015.11.005 doi GBVA2016014000001.pica (DE-627)ELV01945726X (ELSEVIER)S0747-5632(15)30220-X DE-627 ger DE-627 rakwb eng 004 150 300 004 DE-600 150 DE-600 300 DE-600 630 640 320 VZ 48.00 bkl Kim, Gimun verfasserin aut The causal relationship between risk and trust in the online marketplace: A bidirectional perspective 2016transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Online transactions Elsevier Purchase Elsevier Online marketplace Elsevier Online trust Elsevier Risk Elsevier Trust Elsevier Bidirectional model Elsevier Koo, Hoonyoung oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:55 year:2016 pages:1020-1029 extent:10 https://doi.org/10.1016/j.chb.2015.11.005 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 55 2016 1020-1029 10 045F 004 |
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10.1016/j.chb.2015.11.005 doi GBVA2016014000001.pica (DE-627)ELV01945726X (ELSEVIER)S0747-5632(15)30220-X DE-627 ger DE-627 rakwb eng 004 150 300 004 DE-600 150 DE-600 300 DE-600 630 640 320 VZ 48.00 bkl Kim, Gimun verfasserin aut The causal relationship between risk and trust in the online marketplace: A bidirectional perspective 2016transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Online transactions Elsevier Purchase Elsevier Online marketplace Elsevier Online trust Elsevier Risk Elsevier Trust Elsevier Bidirectional model Elsevier Koo, Hoonyoung oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:55 year:2016 pages:1020-1029 extent:10 https://doi.org/10.1016/j.chb.2015.11.005 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 55 2016 1020-1029 10 045F 004 |
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10.1016/j.chb.2015.11.005 doi GBVA2016014000001.pica (DE-627)ELV01945726X (ELSEVIER)S0747-5632(15)30220-X DE-627 ger DE-627 rakwb eng 004 150 300 004 DE-600 150 DE-600 300 DE-600 630 640 320 VZ 48.00 bkl Kim, Gimun verfasserin aut The causal relationship between risk and trust in the online marketplace: A bidirectional perspective 2016transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Online transactions Elsevier Purchase Elsevier Online marketplace Elsevier Online trust Elsevier Risk Elsevier Trust Elsevier Bidirectional model Elsevier Koo, Hoonyoung oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:55 year:2016 pages:1020-1029 extent:10 https://doi.org/10.1016/j.chb.2015.11.005 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 55 2016 1020-1029 10 045F 004 |
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10.1016/j.chb.2015.11.005 doi GBVA2016014000001.pica (DE-627)ELV01945726X (ELSEVIER)S0747-5632(15)30220-X DE-627 ger DE-627 rakwb eng 004 150 300 004 DE-600 150 DE-600 300 DE-600 630 640 320 VZ 48.00 bkl Kim, Gimun verfasserin aut The causal relationship between risk and trust in the online marketplace: A bidirectional perspective 2016transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Online transactions Elsevier Purchase Elsevier Online marketplace Elsevier Online trust Elsevier Risk Elsevier Trust Elsevier Bidirectional model Elsevier Koo, Hoonyoung oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:55 year:2016 pages:1020-1029 extent:10 https://doi.org/10.1016/j.chb.2015.11.005 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 55 2016 1020-1029 10 045F 004 |
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10.1016/j.chb.2015.11.005 doi GBVA2016014000001.pica (DE-627)ELV01945726X (ELSEVIER)S0747-5632(15)30220-X DE-627 ger DE-627 rakwb eng 004 150 300 004 DE-600 150 DE-600 300 DE-600 630 640 320 VZ 48.00 bkl Kim, Gimun verfasserin aut The causal relationship between risk and trust in the online marketplace: A bidirectional perspective 2016transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. Online transactions Elsevier Purchase Elsevier Online marketplace Elsevier Online trust Elsevier Risk Elsevier Trust Elsevier Bidirectional model Elsevier Koo, Hoonyoung oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:55 year:2016 pages:1020-1029 extent:10 https://doi.org/10.1016/j.chb.2015.11.005 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 55 2016 1020-1029 10 045F 004 |
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Enthalten in (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? Amsterdam [u.a.] volume:55 year:2016 pages:1020-1029 extent:10 |
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Enthalten in (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? Amsterdam [u.a.] volume:55 year:2016 pages:1020-1029 extent:10 |
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(Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? |
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Kim, Gimun @@aut@@ Koo, Hoonyoung @@oth@@ |
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The causal relationship between risk and trust in the online marketplace: A bidirectional perspective |
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Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. |
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Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. |
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Trust and perceived risk have been identified as the two primary factors affecting engagement in online transactions. However, earlier studies have conceptualized the directionality of the causal link between these two factors differently. Some researchers have conceptualized trust as an antecedent to risk, while others see it as a consequence. To resolve this issue, we develop a bidirectional model in which trust and perceived risk mutually influence each other. We then test the ability of the bidirectional model to provide a more realistic explanation of buyers' decision-making than previously offered unidirectional models. In a sample of 747 experienced buyers in the online marketplace, we find a reciprocal and nearly equal effect of trust and perceived risk. The results of the study reveal that the direct effect of trust on transaction intention is highly significant, whereas that of perceived risk is insignificant. Based on these empirical findings, we discuss the implications of our research, including the appropriateness of our research question and several paradoxes identified in prior studies. |
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