Mobile phone customer retention strategies and Chinese e-commerce
Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average r...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Peng, Jianping [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2013transfer abstract |
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| Schlagwörter: |
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| Umfang: |
7 |
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| Übergeordnetes Werk: |
Enthalten in: An efficient process for sustainable and scalable hydrogen production from green ammonia - Cha, Junyoung ELSEVIER, 2021, Amsterdam [u.a.] |
|---|---|
| Übergeordnetes Werk: |
volume:12 ; year:2013 ; number:5 ; pages:321-327 ; extent:7 |
| Links: |
|---|
| DOI / URN: |
10.1016/j.elerap.2013.05.002 |
|---|
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ELV027124126 |
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| 520 | |a Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. | ||
| 520 | |a Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. | ||
| 650 | 7 | |a Customer relationships |2 Elsevier | |
| 650 | 7 | |a China |2 Elsevier | |
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| 650 | 7 | |a Mobile phones |2 Elsevier | |
| 650 | 7 | |a Customer retention |2 Elsevier | |
| 650 | 7 | |a E-commerce |2 Elsevier | |
| 700 | 1 | |a Quan, Jing |4 oth | |
| 700 | 1 | |a Zhang, Shaoling |4 oth | |
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10.1016/j.elerap.2013.05.002 doi GBVA2013006000015.pica (DE-627)ELV027124126 (ELSEVIER)S1567-4223(13)00040-9 DE-627 ger DE-627 rakwb eng 380 380 DE-600 620 VZ 52.56 bkl Peng, Jianping verfasserin aut Mobile phone customer retention strategies and Chinese e-commerce 2013transfer abstract 7 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Customer relationships Elsevier China Elsevier Customer lifecycle Elsevier Mobile phones Elsevier Customer retention Elsevier E-commerce Elsevier Quan, Jing oth Zhang, Shaoling oth Enthalten in Elsevier Science Cha, Junyoung ELSEVIER An efficient process for sustainable and scalable hydrogen production from green ammonia 2021 Amsterdam [u.a.] (DE-627)ELV006889921 volume:12 year:2013 number:5 pages:321-327 extent:7 https://doi.org/10.1016/j.elerap.2013.05.002 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 52.56 Regenerative Energieformen alternative Energieformen VZ AR 12 2013 5 321-327 7 045F 380 |
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10.1016/j.elerap.2013.05.002 doi GBVA2013006000015.pica (DE-627)ELV027124126 (ELSEVIER)S1567-4223(13)00040-9 DE-627 ger DE-627 rakwb eng 380 380 DE-600 620 VZ 52.56 bkl Peng, Jianping verfasserin aut Mobile phone customer retention strategies and Chinese e-commerce 2013transfer abstract 7 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Customer relationships Elsevier China Elsevier Customer lifecycle Elsevier Mobile phones Elsevier Customer retention Elsevier E-commerce Elsevier Quan, Jing oth Zhang, Shaoling oth Enthalten in Elsevier Science Cha, Junyoung ELSEVIER An efficient process for sustainable and scalable hydrogen production from green ammonia 2021 Amsterdam [u.a.] (DE-627)ELV006889921 volume:12 year:2013 number:5 pages:321-327 extent:7 https://doi.org/10.1016/j.elerap.2013.05.002 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 52.56 Regenerative Energieformen alternative Energieformen VZ AR 12 2013 5 321-327 7 045F 380 |
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10.1016/j.elerap.2013.05.002 doi GBVA2013006000015.pica (DE-627)ELV027124126 (ELSEVIER)S1567-4223(13)00040-9 DE-627 ger DE-627 rakwb eng 380 380 DE-600 620 VZ 52.56 bkl Peng, Jianping verfasserin aut Mobile phone customer retention strategies and Chinese e-commerce 2013transfer abstract 7 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Customer relationships Elsevier China Elsevier Customer lifecycle Elsevier Mobile phones Elsevier Customer retention Elsevier E-commerce Elsevier Quan, Jing oth Zhang, Shaoling oth Enthalten in Elsevier Science Cha, Junyoung ELSEVIER An efficient process for sustainable and scalable hydrogen production from green ammonia 2021 Amsterdam [u.a.] (DE-627)ELV006889921 volume:12 year:2013 number:5 pages:321-327 extent:7 https://doi.org/10.1016/j.elerap.2013.05.002 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 52.56 Regenerative Energieformen alternative Energieformen VZ AR 12 2013 5 321-327 7 045F 380 |
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10.1016/j.elerap.2013.05.002 doi GBVA2013006000015.pica (DE-627)ELV027124126 (ELSEVIER)S1567-4223(13)00040-9 DE-627 ger DE-627 rakwb eng 380 380 DE-600 620 VZ 52.56 bkl Peng, Jianping verfasserin aut Mobile phone customer retention strategies and Chinese e-commerce 2013transfer abstract 7 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Customer relationships Elsevier China Elsevier Customer lifecycle Elsevier Mobile phones Elsevier Customer retention Elsevier E-commerce Elsevier Quan, Jing oth Zhang, Shaoling oth Enthalten in Elsevier Science Cha, Junyoung ELSEVIER An efficient process for sustainable and scalable hydrogen production from green ammonia 2021 Amsterdam [u.a.] (DE-627)ELV006889921 volume:12 year:2013 number:5 pages:321-327 extent:7 https://doi.org/10.1016/j.elerap.2013.05.002 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 52.56 Regenerative Energieformen alternative Energieformen VZ AR 12 2013 5 321-327 7 045F 380 |
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10.1016/j.elerap.2013.05.002 doi GBVA2013006000015.pica (DE-627)ELV027124126 (ELSEVIER)S1567-4223(13)00040-9 DE-627 ger DE-627 rakwb eng 380 380 DE-600 620 VZ 52.56 bkl Peng, Jianping verfasserin aut Mobile phone customer retention strategies and Chinese e-commerce 2013transfer abstract 7 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. Customer relationships Elsevier China Elsevier Customer lifecycle Elsevier Mobile phones Elsevier Customer retention Elsevier E-commerce Elsevier Quan, Jing oth Zhang, Shaoling oth Enthalten in Elsevier Science Cha, Junyoung ELSEVIER An efficient process for sustainable and scalable hydrogen production from green ammonia 2021 Amsterdam [u.a.] (DE-627)ELV006889921 volume:12 year:2013 number:5 pages:321-327 extent:7 https://doi.org/10.1016/j.elerap.2013.05.002 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 52.56 Regenerative Energieformen alternative Energieformen VZ AR 12 2013 5 321-327 7 045F 380 |
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An efficient process for sustainable and scalable hydrogen production from green ammonia |
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Mobile phone customer retention strategies and Chinese e-commerce |
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Mobile phone customer retention strategies and Chinese e-commerce |
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mobile phone customer retention strategies and chinese e-commerce |
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Mobile phone customer retention strategies and Chinese e-commerce |
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Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. |
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Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. |
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Using an extensive sample of 414,733 customers of three different calling plans of a mobile operator in China, we investigate the effectiveness of the company’s retention strategies by examining the effect of such strategies on extending the customer lifecycle. We find that the incremental average revenue per user (ARPU) in the retention period and the retention bonuses are positively correlated. The retention policies are also positively correlated with the increments of consumption variables (the number of calls, the number of short messages, and the value-added services). Moreover, the significant and positive interactions between the retention bonus and the consumption increments in one of the calling plans suggest, to a certain degree, that the consumption variables moderate the relationships between the bonuses and the relative ARPU. Finally, the retention strategies demonstrate different levels of effectiveness for three different calling plans. Based on the findings, we draw implications for the development of Chinese e-commerce. |
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