Influences of two modes of intergenerational communication on brand equity
Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influ...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Cai, Yuanyuan [verfasserIn] |
|---|
| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2015transfer abstract |
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| Umfang: |
8 |
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| Übergeordnetes Werk: |
Enthalten in: RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals - Xie, Hongxian ELSEVIER, 2022, JBR, New York, NY |
|---|---|
| Übergeordnetes Werk: |
volume:68 ; year:2015 ; number:3 ; pages:553-560 ; extent:8 |
| Links: |
|---|
| DOI / URN: |
10.1016/j.jbusres.2014.09.007 |
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| 520 | |a Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. | ||
| 520 | |a Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. | ||
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10.1016/j.jbusres.2014.09.007 doi GBVA2015004000007.pica (DE-627)ELV028687159 (ELSEVIER)S0148-2963(14)00290-2 DE-627 ger DE-627 rakwb eng 650 650 DE-600 670 VZ 51.00 bkl Cai, Yuanyuan verfasserin aut Influences of two modes of intergenerational communication on brand equity 2015transfer abstract 8 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. Zhao, Guangzhi oth He, Jiaxun oth Enthalten in Elsevier Xie, Hongxian ELSEVIER RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals 2022 JBR New York, NY (DE-627)ELV008600120 volume:68 year:2015 number:3 pages:553-560 extent:8 https://doi.org/10.1016/j.jbusres.2014.09.007 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 51.00 Werkstoffkunde: Allgemeines VZ AR 68 2015 3 553-560 8 045F 650 |
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10.1016/j.jbusres.2014.09.007 doi GBVA2015004000007.pica (DE-627)ELV028687159 (ELSEVIER)S0148-2963(14)00290-2 DE-627 ger DE-627 rakwb eng 650 650 DE-600 670 VZ 51.00 bkl Cai, Yuanyuan verfasserin aut Influences of two modes of intergenerational communication on brand equity 2015transfer abstract 8 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. Zhao, Guangzhi oth He, Jiaxun oth Enthalten in Elsevier Xie, Hongxian ELSEVIER RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals 2022 JBR New York, NY (DE-627)ELV008600120 volume:68 year:2015 number:3 pages:553-560 extent:8 https://doi.org/10.1016/j.jbusres.2014.09.007 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 51.00 Werkstoffkunde: Allgemeines VZ AR 68 2015 3 553-560 8 045F 650 |
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10.1016/j.jbusres.2014.09.007 doi GBVA2015004000007.pica (DE-627)ELV028687159 (ELSEVIER)S0148-2963(14)00290-2 DE-627 ger DE-627 rakwb eng 650 650 DE-600 670 VZ 51.00 bkl Cai, Yuanyuan verfasserin aut Influences of two modes of intergenerational communication on brand equity 2015transfer abstract 8 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. Zhao, Guangzhi oth He, Jiaxun oth Enthalten in Elsevier Xie, Hongxian ELSEVIER RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals 2022 JBR New York, NY (DE-627)ELV008600120 volume:68 year:2015 number:3 pages:553-560 extent:8 https://doi.org/10.1016/j.jbusres.2014.09.007 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 51.00 Werkstoffkunde: Allgemeines VZ AR 68 2015 3 553-560 8 045F 650 |
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Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. |
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Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. |
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Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG influences — IG conversation and IG recommendation. Evidence from a large scale empirical study using structural equation modeling shows that these two modes of IG communication differentially impact brand equity through contrasting mechanisms. Managerial implications and directions for future research are discussed. |
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