Manufacturers׳ channel structures when selling asymmetric competing products

Manufacturers often face the fundamental channel structure decision, namely, whether to sell their products directly to consumers or indirectly through an intermediary. To address this issue, extensive research has analyzed equilibrium channel structures for competing, equally substitutable products...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Yang, Shilei [verfasserIn]

Shi, Victor

Jackson, Jonathan E.

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2015transfer abstract

Schlagwörter:

Cournot competition

Channel structure

Bertrand–Cournot competition

Substitutability

Bertrand competition

Brand equity

Umfang:

11

Übergeordnetes Werk:

Enthalten in: TiO2 nanoparticle assisted solid phase photocatalytic degradation of polythene film: A mechanistic investigation - 2013, Amsterdam [u.a.]

Übergeordnetes Werk:

volume:170 ; year:2015 ; pages:641-651 ; extent:11

Links:

Volltext

DOI / URN:

10.1016/j.ijpe.2015.04.003

Katalog-ID:

ELV029090679

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