Effects of label understanding level on consumers’ visual attention toward sustainability and process-related label claims found on chicken meat products

• Enhanced knowledge of sustainability labels increased visual attention to the labels. • Enhanced understanding of label claims resulted in positive purchase behaviors. • Label education led visual fixation toward labels to be associated with purchase intent.

Gespeichert in:
Autor*in:

Samant, Shilpa S. [verfasserIn]

Seo, Han-Seok

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2016

Schlagwörter:

Education

Sustainability

Eye-tracking

Chicken meat products

Visual attention

Label understanding

Umfang:

9

Übergeordnetes Werk:

Enthalten in: Development and validation of a multiclass method for the quantification of veterinary drug residues in honey and royal jelly by liquid chromatography–tandem mass spectrometry - Jin, Yue ELSEVIER, 2017, Harlow

Übergeordnetes Werk:

volume:50 ; year:2016 ; pages:48-56 ; extent:9

Links:

Volltext

DOI / URN:

10.1016/j.foodqual.2016.01.002

Katalog-ID:

ELV029885248

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