Effects of label understanding level on consumers’ visual attention toward sustainability and process-related label claims found on chicken meat products
• Enhanced knowledge of sustainability labels increased visual attention to the labels. • Enhanced understanding of label claims resulted in positive purchase behaviors. • Label education led visual fixation toward labels to be associated with purchase intent.
Autor*in: |
Samant, Shilpa S. [verfasserIn] |
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Format: |
E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2016 |
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Schlagwörter: |
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Umfang: |
9 |
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Übergeordnetes Werk: |
Enthalten in: Development and validation of a multiclass method for the quantification of veterinary drug residues in honey and royal jelly by liquid chromatography–tandem mass spectrometry - Jin, Yue ELSEVIER, 2017, Harlow |
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Übergeordnetes Werk: |
volume:50 ; year:2016 ; pages:48-56 ; extent:9 |
Links: |
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DOI / URN: |
10.1016/j.foodqual.2016.01.002 |
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effects of label understanding level on consumers’ visual attention toward sustainability and process-related label claims found on chicken meat products |
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Effects of label understanding level on consumers’ visual attention toward sustainability and process-related label claims found on chicken meat products |
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• Enhanced knowledge of sustainability labels increased visual attention to the labels. • Enhanced understanding of label claims resulted in positive purchase behaviors. • Label education led visual fixation toward labels to be associated with purchase intent. |
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