Examining the antecedents of sport team brand equity: A dual-identification perspective
• Investigate the antecedents of sport team brand equity. • Sport marketplace factors positively influenced identification with the sport team. • Brand identity-related factors positively influenced identification with the sport team brand. • Identification with the sport team positively influenced...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Wang, Michael Chih-Hung [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2018 |
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| Schlagwörter: |
Identification with sport team |
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| Umfang: |
14 |
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| Übergeordnetes Werk: |
Enthalten in: Late Archean high-pressure pelitic granulites in the Yinshan Block, North China Craton - Wang, Dan ELSEVIER, 2017, the official journal of the Sport Management Association of Australia and New Zealand, New York, NY [u.a.] |
|---|---|
| Übergeordnetes Werk: |
volume:21 ; year:2018 ; number:3 ; pages:293-306 ; extent:14 |
| Links: |
|---|
| DOI / URN: |
10.1016/j.smr.2017.07.010 |
|---|
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ELV043080383 |
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• Investigate the antecedents of sport team brand equity. • Sport marketplace factors positively influenced identification with the sport team. • Brand identity-related factors positively influenced identification with the sport team brand. • Identification with the sport team positively influenced sport team brand equity. • Identification with the sport team brand positively influenced sport team brand equity. |
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• Investigate the antecedents of sport team brand equity. • Sport marketplace factors positively influenced identification with the sport team. • Brand identity-related factors positively influenced identification with the sport team brand. • Identification with the sport team positively influenced sport team brand equity. • Identification with the sport team brand positively influenced sport team brand equity. |
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• Investigate the antecedents of sport team brand equity. • Sport marketplace factors positively influenced identification with the sport team. • Brand identity-related factors positively influenced identification with the sport team brand. • Identification with the sport team positively influenced sport team brand equity. • Identification with the sport team brand positively influenced sport team brand equity. |
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