Customer engagement behaviors: The role of service convenience, fairness and quality

The purpose of this study is to examine the differential impact of service quality, service fairness and service convenience on customer engagement behaviors. The study also examines the moderating role of service convenience on the relationship of service quality, service fairness and different for...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Roy, Sanjit Kumar [verfasserIn]

Shekhar, Vaibhav

Lassar, Walfried M.

Chen, Tom

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2018transfer abstract

Schlagwörter:

Customer engagement behavior

Customer helping behavior

Service fairness

Service convenience

Partial least squares path modelling

Word-of-mouth

Umfang:

12

Übergeordnetes Werk:

Enthalten in: Photobiomodulation rescues cognitive flexibility in early stressed subjects - Banqueri, María ELSEVIER, 2019, Amsterdam

Übergeordnetes Werk:

volume:44 ; year:2018 ; pages:293-304 ; extent:12

Links:

Volltext

DOI / URN:

10.1016/j.jretconser.2018.07.018

Katalog-ID:

ELV043752993

Nicht das Richtige dabei?

Schreiben Sie uns!