Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG
Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Guo, Fu [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2019transfer abstract |
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| Umfang: |
10 |
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| Übergeordnetes Werk: |
Enthalten in: Cardiovascular risk in patients with alopecia areata (AA): A propensity-matched retrospective analysis - Huang, Kathie P. ELSEVIER, 2016, IE, Amsterdam [u.a.] |
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| Übergeordnetes Werk: |
volume:71 ; year:2019 ; pages:47-56 ; extent:10 |
| Links: |
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| DOI / URN: |
10.1016/j.ergon.2019.02.006 |
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| 520 | |a Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. | ||
| 520 | |a Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. | ||
| 650 | 7 | |a Multimodal measurement |2 Elsevier | |
| 650 | 7 | |a Aesthetic appreciation |2 Elsevier | |
| 650 | 7 | |a Eye-tracking |2 Elsevier | |
| 650 | 7 | |a EEG |2 Elsevier | |
| 650 | 7 | |a Visual aesthetics |2 Elsevier | |
| 650 | 7 | |a Aesthetic design |2 Elsevier | |
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| 700 | 1 | |a Hu, Mingcai |4 oth | |
| 700 | 1 | |a Li, Fengxiang |4 oth | |
| 700 | 1 | |a Lin, Bozhao |4 oth | |
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10.1016/j.ergon.2019.02.006 doi GBV00000000000587.pica (DE-627)ELV046455884 (ELSEVIER)S0169-8141(18)30251-8 DE-627 ger DE-627 rakwb eng 610 VZ 333.7 610 VZ 43.12 bkl 43.13 bkl 44.13 bkl Guo, Fu verfasserin aut Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG 2019transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Multimodal measurement Elsevier Aesthetic appreciation Elsevier Eye-tracking Elsevier EEG Elsevier Visual aesthetics Elsevier Aesthetic design Elsevier Li, Mingming oth Hu, Mingcai oth Li, Fengxiang oth Lin, Bozhao oth Enthalten in Elsevier Science Huang, Kathie P. ELSEVIER Cardiovascular risk in patients with alopecia areata (AA): A propensity-matched retrospective analysis 2016 IE Amsterdam [u.a.] (DE-627)ELV013868330 volume:71 year:2019 pages:47-56 extent:10 https://doi.org/10.1016/j.ergon.2019.02.006 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OLC-PHA SSG-OPC-GGO GBV_ILN_40 GBV_ILN_62 GBV_ILN_70 43.12 Umweltchemie VZ 43.13 Umwelttoxikologie VZ 44.13 Medizinische Ökologie VZ AR 71 2019 47-56 10 |
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10.1016/j.ergon.2019.02.006 doi GBV00000000000587.pica (DE-627)ELV046455884 (ELSEVIER)S0169-8141(18)30251-8 DE-627 ger DE-627 rakwb eng 610 VZ 333.7 610 VZ 43.12 bkl 43.13 bkl 44.13 bkl Guo, Fu verfasserin aut Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG 2019transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Multimodal measurement Elsevier Aesthetic appreciation Elsevier Eye-tracking Elsevier EEG Elsevier Visual aesthetics Elsevier Aesthetic design Elsevier Li, Mingming oth Hu, Mingcai oth Li, Fengxiang oth Lin, Bozhao oth Enthalten in Elsevier Science Huang, Kathie P. ELSEVIER Cardiovascular risk in patients with alopecia areata (AA): A propensity-matched retrospective analysis 2016 IE Amsterdam [u.a.] (DE-627)ELV013868330 volume:71 year:2019 pages:47-56 extent:10 https://doi.org/10.1016/j.ergon.2019.02.006 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OLC-PHA SSG-OPC-GGO GBV_ILN_40 GBV_ILN_62 GBV_ILN_70 43.12 Umweltchemie VZ 43.13 Umwelttoxikologie VZ 44.13 Medizinische Ökologie VZ AR 71 2019 47-56 10 |
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10.1016/j.ergon.2019.02.006 doi GBV00000000000587.pica (DE-627)ELV046455884 (ELSEVIER)S0169-8141(18)30251-8 DE-627 ger DE-627 rakwb eng 610 VZ 333.7 610 VZ 43.12 bkl 43.13 bkl 44.13 bkl Guo, Fu verfasserin aut Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG 2019transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Multimodal measurement Elsevier Aesthetic appreciation Elsevier Eye-tracking Elsevier EEG Elsevier Visual aesthetics Elsevier Aesthetic design Elsevier Li, Mingming oth Hu, Mingcai oth Li, Fengxiang oth Lin, Bozhao oth Enthalten in Elsevier Science Huang, Kathie P. ELSEVIER Cardiovascular risk in patients with alopecia areata (AA): A propensity-matched retrospective analysis 2016 IE Amsterdam [u.a.] (DE-627)ELV013868330 volume:71 year:2019 pages:47-56 extent:10 https://doi.org/10.1016/j.ergon.2019.02.006 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OLC-PHA SSG-OPC-GGO GBV_ILN_40 GBV_ILN_62 GBV_ILN_70 43.12 Umweltchemie VZ 43.13 Umwelttoxikologie VZ 44.13 Medizinische Ökologie VZ AR 71 2019 47-56 10 |
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10.1016/j.ergon.2019.02.006 doi GBV00000000000587.pica (DE-627)ELV046455884 (ELSEVIER)S0169-8141(18)30251-8 DE-627 ger DE-627 rakwb eng 610 VZ 333.7 610 VZ 43.12 bkl 43.13 bkl 44.13 bkl Guo, Fu verfasserin aut Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG 2019transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Multimodal measurement Elsevier Aesthetic appreciation Elsevier Eye-tracking Elsevier EEG Elsevier Visual aesthetics Elsevier Aesthetic design Elsevier Li, Mingming oth Hu, Mingcai oth Li, Fengxiang oth Lin, Bozhao oth Enthalten in Elsevier Science Huang, Kathie P. ELSEVIER Cardiovascular risk in patients with alopecia areata (AA): A propensity-matched retrospective analysis 2016 IE Amsterdam [u.a.] (DE-627)ELV013868330 volume:71 year:2019 pages:47-56 extent:10 https://doi.org/10.1016/j.ergon.2019.02.006 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OLC-PHA SSG-OPC-GGO GBV_ILN_40 GBV_ILN_62 GBV_ILN_70 43.12 Umweltchemie VZ 43.13 Umwelttoxikologie VZ 44.13 Medizinische Ökologie VZ AR 71 2019 47-56 10 |
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10.1016/j.ergon.2019.02.006 doi GBV00000000000587.pica (DE-627)ELV046455884 (ELSEVIER)S0169-8141(18)30251-8 DE-627 ger DE-627 rakwb eng 610 VZ 333.7 610 VZ 43.12 bkl 43.13 bkl 44.13 bkl Guo, Fu verfasserin aut Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG 2019transfer abstract 10 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. Multimodal measurement Elsevier Aesthetic appreciation Elsevier Eye-tracking Elsevier EEG Elsevier Visual aesthetics Elsevier Aesthetic design Elsevier Li, Mingming oth Hu, Mingcai oth Li, Fengxiang oth Lin, Bozhao oth Enthalten in Elsevier Science Huang, Kathie P. ELSEVIER Cardiovascular risk in patients with alopecia areata (AA): A propensity-matched retrospective analysis 2016 IE Amsterdam [u.a.] (DE-627)ELV013868330 volume:71 year:2019 pages:47-56 extent:10 https://doi.org/10.1016/j.ergon.2019.02.006 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OLC-PHA SSG-OPC-GGO GBV_ILN_40 GBV_ILN_62 GBV_ILN_70 43.12 Umweltchemie VZ 43.13 Umwelttoxikologie VZ 44.13 Medizinische Ökologie VZ AR 71 2019 47-56 10 |
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distinguishing and quantifying the visual aesthetics of a product: an integrated approach of eye-tracking and eeg |
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Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG |
| abstract |
Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. |
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Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. |
| abstract_unstemmed |
Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product. |
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