A network-based conceptualization of social commerce and social commerce value
An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Grange, Camille [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2020transfer abstract |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? - Kohima, Jennilee Magdalena ELSEVIER, 2022, Amsterdam [u.a.] |
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| Übergeordnetes Werk: |
volume:108 ; year:2020 ; pages:0 |
| Links: |
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| DOI / URN: |
10.1016/j.chb.2018.12.033 |
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ELV049951157 |
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| 520 | |a An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. | ||
| 520 | |a An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. | ||
| 650 | 7 | |a Social commerce |2 Elsevier | |
| 650 | 7 | |a Consumer value |2 Elsevier | |
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10.1016/j.chb.2018.12.033 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000000985.pica (DE-627)ELV049951157 (ELSEVIER)S0747-5632(18)30619-8 DE-627 ger DE-627 rakwb eng 630 640 320 VZ 48.00 bkl Grange, Camille verfasserin aut A network-based conceptualization of social commerce and social commerce value 2020transfer abstract nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. Social commerce Elsevier Consumer value Elsevier Business value Elsevier Social commerce networks Elsevier E-commerce Elsevier Social media networks Elsevier Benbasat, Izak oth Burton-Jones, Andrew oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:108 year:2020 pages:0 https://doi.org/10.1016/j.chb.2018.12.033 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 108 2020 0 |
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10.1016/j.chb.2018.12.033 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000000985.pica (DE-627)ELV049951157 (ELSEVIER)S0747-5632(18)30619-8 DE-627 ger DE-627 rakwb eng 630 640 320 VZ 48.00 bkl Grange, Camille verfasserin aut A network-based conceptualization of social commerce and social commerce value 2020transfer abstract nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. Social commerce Elsevier Consumer value Elsevier Business value Elsevier Social commerce networks Elsevier E-commerce Elsevier Social media networks Elsevier Benbasat, Izak oth Burton-Jones, Andrew oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:108 year:2020 pages:0 https://doi.org/10.1016/j.chb.2018.12.033 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 108 2020 0 |
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10.1016/j.chb.2018.12.033 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000000985.pica (DE-627)ELV049951157 (ELSEVIER)S0747-5632(18)30619-8 DE-627 ger DE-627 rakwb eng 630 640 320 VZ 48.00 bkl Grange, Camille verfasserin aut A network-based conceptualization of social commerce and social commerce value 2020transfer abstract nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. Social commerce Elsevier Consumer value Elsevier Business value Elsevier Social commerce networks Elsevier E-commerce Elsevier Social media networks Elsevier Benbasat, Izak oth Burton-Jones, Andrew oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:108 year:2020 pages:0 https://doi.org/10.1016/j.chb.2018.12.033 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 108 2020 0 |
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10.1016/j.chb.2018.12.033 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000000985.pica (DE-627)ELV049951157 (ELSEVIER)S0747-5632(18)30619-8 DE-627 ger DE-627 rakwb eng 630 640 320 VZ 48.00 bkl Grange, Camille verfasserin aut A network-based conceptualization of social commerce and social commerce value 2020transfer abstract nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. Social commerce Elsevier Consumer value Elsevier Business value Elsevier Social commerce networks Elsevier E-commerce Elsevier Social media networks Elsevier Benbasat, Izak oth Burton-Jones, Andrew oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:108 year:2020 pages:0 https://doi.org/10.1016/j.chb.2018.12.033 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 108 2020 0 |
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10.1016/j.chb.2018.12.033 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000000985.pica (DE-627)ELV049951157 (ELSEVIER)S0747-5632(18)30619-8 DE-627 ger DE-627 rakwb eng 630 640 320 VZ 48.00 bkl Grange, Camille verfasserin aut A network-based conceptualization of social commerce and social commerce value 2020transfer abstract nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. Social commerce Elsevier Consumer value Elsevier Business value Elsevier Social commerce networks Elsevier E-commerce Elsevier Social media networks Elsevier Benbasat, Izak oth Burton-Jones, Andrew oth Enthalten in Elsevier Science Kohima, Jennilee Magdalena ELSEVIER (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? 2022 Amsterdam [u.a.] (DE-627)ELV008973938 volume:108 year:2020 pages:0 https://doi.org/10.1016/j.chb.2018.12.033 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U SSG-OPC-FOR 48.00 Land- und Forstwirtschaft: Allgemeines VZ AR 108 2020 0 |
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Enthalten in (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? Amsterdam [u.a.] volume:108 year:2020 pages:0 |
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Enthalten in (Neo-)segregation, (neo-)racism, and one-city two-system planning in Windhoek, Namibia: What can a new national urban policy do? Amsterdam [u.a.] volume:108 year:2020 pages:0 |
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An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. |
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An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. |
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An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. |
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