Better marketing for female marketers: Gendered language in the Forbes CMO list
Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the lang...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Getchell, Kristen M. [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2020transfer abstract |
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| Schlagwörter: |
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| Umfang: |
11 |
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| Übergeordnetes Werk: |
Enthalten in: Chemical communication in tilapia: A comparison of Oreochromis mossambicus with O. niloticus - Hubbard, Peter C. ELSEVIER, 2014, Stamford, Conn. [u.a.] |
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| Übergeordnetes Werk: |
volume:63 ; year:2020 ; number:5 ; pages:607-617 ; extent:11 |
| Links: |
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| DOI / URN: |
10.1016/j.bushor.2020.04.004 |
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| 520 | |a Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. | ||
| 520 | |a Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. | ||
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10.1016/j.bushor.2020.04.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001106.pica (DE-627)ELV051095904 (ELSEVIER)S0007-6813(20)30065-3 DE-627 ger DE-627 rakwb eng 610 VZ 600 690 VZ 51.00 bkl 51.32 bkl Getchell, Kristen M. verfasserin aut Better marketing for female marketers: Gendered language in the Forbes CMO list 2020transfer abstract 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Leadership development Elsevier Gendered language Elsevier Women’s career development Elsevier Gender stereotypes Elsevier Stereotype activation Elsevier Beitelspacher, Lauren Skinner oth Enthalten in Jai Press Hubbard, Peter C. ELSEVIER Chemical communication in tilapia: A comparison of Oreochromis mossambicus with O. niloticus 2014 Stamford, Conn. [u.a.] (DE-627)ELV023118423 volume:63 year:2020 number:5 pages:607-617 extent:11 https://doi.org/10.1016/j.bushor.2020.04.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_50 GBV_ILN_60 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_72 GBV_ILN_90 GBV_ILN_110 GBV_ILN_120 GBV_ILN_130 GBV_ILN_131 GBV_ILN_813 GBV_ILN_2001 GBV_ILN_2002 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2015 GBV_ILN_2016 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2093 51.00 Werkstoffkunde: Allgemeines VZ 51.32 Werkstoffmechanik VZ AR 63 2020 5 607-617 11 |
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10.1016/j.bushor.2020.04.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001106.pica (DE-627)ELV051095904 (ELSEVIER)S0007-6813(20)30065-3 DE-627 ger DE-627 rakwb eng 610 VZ 600 690 VZ 51.00 bkl 51.32 bkl Getchell, Kristen M. verfasserin aut Better marketing for female marketers: Gendered language in the Forbes CMO list 2020transfer abstract 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Leadership development Elsevier Gendered language Elsevier Women’s career development Elsevier Gender stereotypes Elsevier Stereotype activation Elsevier Beitelspacher, Lauren Skinner oth Enthalten in Jai Press Hubbard, Peter C. ELSEVIER Chemical communication in tilapia: A comparison of Oreochromis mossambicus with O. niloticus 2014 Stamford, Conn. [u.a.] (DE-627)ELV023118423 volume:63 year:2020 number:5 pages:607-617 extent:11 https://doi.org/10.1016/j.bushor.2020.04.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_50 GBV_ILN_60 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_72 GBV_ILN_90 GBV_ILN_110 GBV_ILN_120 GBV_ILN_130 GBV_ILN_131 GBV_ILN_813 GBV_ILN_2001 GBV_ILN_2002 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2015 GBV_ILN_2016 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2093 51.00 Werkstoffkunde: Allgemeines VZ 51.32 Werkstoffmechanik VZ AR 63 2020 5 607-617 11 |
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10.1016/j.bushor.2020.04.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001106.pica (DE-627)ELV051095904 (ELSEVIER)S0007-6813(20)30065-3 DE-627 ger DE-627 rakwb eng 610 VZ 600 690 VZ 51.00 bkl 51.32 bkl Getchell, Kristen M. verfasserin aut Better marketing for female marketers: Gendered language in the Forbes CMO list 2020transfer abstract 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Leadership development Elsevier Gendered language Elsevier Women’s career development Elsevier Gender stereotypes Elsevier Stereotype activation Elsevier Beitelspacher, Lauren Skinner oth Enthalten in Jai Press Hubbard, Peter C. ELSEVIER Chemical communication in tilapia: A comparison of Oreochromis mossambicus with O. niloticus 2014 Stamford, Conn. [u.a.] (DE-627)ELV023118423 volume:63 year:2020 number:5 pages:607-617 extent:11 https://doi.org/10.1016/j.bushor.2020.04.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_50 GBV_ILN_60 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_72 GBV_ILN_90 GBV_ILN_110 GBV_ILN_120 GBV_ILN_130 GBV_ILN_131 GBV_ILN_813 GBV_ILN_2001 GBV_ILN_2002 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2015 GBV_ILN_2016 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2093 51.00 Werkstoffkunde: Allgemeines VZ 51.32 Werkstoffmechanik VZ AR 63 2020 5 607-617 11 |
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10.1016/j.bushor.2020.04.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001106.pica (DE-627)ELV051095904 (ELSEVIER)S0007-6813(20)30065-3 DE-627 ger DE-627 rakwb eng 610 VZ 600 690 VZ 51.00 bkl 51.32 bkl Getchell, Kristen M. verfasserin aut Better marketing for female marketers: Gendered language in the Forbes CMO list 2020transfer abstract 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Leadership development Elsevier Gendered language Elsevier Women’s career development Elsevier Gender stereotypes Elsevier Stereotype activation Elsevier Beitelspacher, Lauren Skinner oth Enthalten in Jai Press Hubbard, Peter C. ELSEVIER Chemical communication in tilapia: A comparison of Oreochromis mossambicus with O. niloticus 2014 Stamford, Conn. [u.a.] (DE-627)ELV023118423 volume:63 year:2020 number:5 pages:607-617 extent:11 https://doi.org/10.1016/j.bushor.2020.04.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_50 GBV_ILN_60 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_72 GBV_ILN_90 GBV_ILN_110 GBV_ILN_120 GBV_ILN_130 GBV_ILN_131 GBV_ILN_813 GBV_ILN_2001 GBV_ILN_2002 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2015 GBV_ILN_2016 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2093 51.00 Werkstoffkunde: Allgemeines VZ 51.32 Werkstoffmechanik VZ AR 63 2020 5 607-617 11 |
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10.1016/j.bushor.2020.04.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001106.pica (DE-627)ELV051095904 (ELSEVIER)S0007-6813(20)30065-3 DE-627 ger DE-627 rakwb eng 610 VZ 600 690 VZ 51.00 bkl 51.32 bkl Getchell, Kristen M. verfasserin aut Better marketing for female marketers: Gendered language in the Forbes CMO list 2020transfer abstract 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. Leadership development Elsevier Gendered language Elsevier Women’s career development Elsevier Gender stereotypes Elsevier Stereotype activation Elsevier Beitelspacher, Lauren Skinner oth Enthalten in Jai Press Hubbard, Peter C. ELSEVIER Chemical communication in tilapia: A comparison of Oreochromis mossambicus with O. niloticus 2014 Stamford, Conn. [u.a.] (DE-627)ELV023118423 volume:63 year:2020 number:5 pages:607-617 extent:11 https://doi.org/10.1016/j.bushor.2020.04.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_50 GBV_ILN_60 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_72 GBV_ILN_90 GBV_ILN_110 GBV_ILN_120 GBV_ILN_130 GBV_ILN_131 GBV_ILN_813 GBV_ILN_2001 GBV_ILN_2002 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2015 GBV_ILN_2016 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2093 51.00 Werkstoffkunde: Allgemeines VZ 51.32 Werkstoffmechanik VZ AR 63 2020 5 607-617 11 |
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Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. |
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Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. |
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Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using this data, we find that Forbes presents female CMOs in a gendered way and argue for the importance of strategically choosing leadership words for female marketing leaders. |
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