Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes
Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United S...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
de Kerviler, Gwarlann [verfasserIn] |
|---|
| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2022transfer abstract |
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| Schlagwörter: |
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| Umfang: |
15 |
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| Übergeordnetes Werk: |
Enthalten in: RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals - Xie, Hongxian ELSEVIER, 2022, JBR, New York, NY |
|---|---|
| Übergeordnetes Werk: |
volume:142 ; year:2022 ; pages:899-913 ; extent:15 |
| Links: |
|---|
| DOI / URN: |
10.1016/j.jbusres.2021.12.004 |
|---|
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ELV056831838 |
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| 520 | |a Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. | ||
| 520 | |a Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. | ||
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10.1016/j.jbusres.2021.12.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001837.pica (DE-627)ELV056831838 (ELSEVIER)S0148-2963(21)00918-8 DE-627 ger DE-627 rakwb eng 670 VZ 51.00 bkl de Kerviler, Gwarlann verfasserin aut Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes 2022transfer abstract 15 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Male dominance Elsevier Sexualized advertising Elsevier Ethical judgments Elsevier Archetypes Elsevier Ardelet, Caroline oth Slavich, Barbara oth Enthalten in Elsevier Xie, Hongxian ELSEVIER RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals 2022 JBR New York, NY (DE-627)ELV008600120 volume:142 year:2022 pages:899-913 extent:15 https://doi.org/10.1016/j.jbusres.2021.12.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 51.00 Werkstoffkunde: Allgemeines VZ AR 142 2022 899-913 15 |
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10.1016/j.jbusres.2021.12.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001837.pica (DE-627)ELV056831838 (ELSEVIER)S0148-2963(21)00918-8 DE-627 ger DE-627 rakwb eng 670 VZ 51.00 bkl de Kerviler, Gwarlann verfasserin aut Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes 2022transfer abstract 15 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Male dominance Elsevier Sexualized advertising Elsevier Ethical judgments Elsevier Archetypes Elsevier Ardelet, Caroline oth Slavich, Barbara oth Enthalten in Elsevier Xie, Hongxian ELSEVIER RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals 2022 JBR New York, NY (DE-627)ELV008600120 volume:142 year:2022 pages:899-913 extent:15 https://doi.org/10.1016/j.jbusres.2021.12.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 51.00 Werkstoffkunde: Allgemeines VZ AR 142 2022 899-913 15 |
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10.1016/j.jbusres.2021.12.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001837.pica (DE-627)ELV056831838 (ELSEVIER)S0148-2963(21)00918-8 DE-627 ger DE-627 rakwb eng 670 VZ 51.00 bkl de Kerviler, Gwarlann verfasserin aut Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes 2022transfer abstract 15 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Male dominance Elsevier Sexualized advertising Elsevier Ethical judgments Elsevier Archetypes Elsevier Ardelet, Caroline oth Slavich, Barbara oth Enthalten in Elsevier Xie, Hongxian ELSEVIER RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals 2022 JBR New York, NY (DE-627)ELV008600120 volume:142 year:2022 pages:899-913 extent:15 https://doi.org/10.1016/j.jbusres.2021.12.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 51.00 Werkstoffkunde: Allgemeines VZ AR 142 2022 899-913 15 |
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10.1016/j.jbusres.2021.12.004 doi /cbs_pica/cbs_olc/import_discovery/elsevier/einzuspielen/GBV00000000001837.pica (DE-627)ELV056831838 (ELSEVIER)S0148-2963(21)00918-8 DE-627 ger DE-627 rakwb eng 670 VZ 51.00 bkl de Kerviler, Gwarlann verfasserin aut Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes 2022transfer abstract 15 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. Male dominance Elsevier Sexualized advertising Elsevier Ethical judgments Elsevier Archetypes Elsevier Ardelet, Caroline oth Slavich, Barbara oth Enthalten in Elsevier Xie, Hongxian ELSEVIER RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals 2022 JBR New York, NY (DE-627)ELV008600120 volume:142 year:2022 pages:899-913 extent:15 https://doi.org/10.1016/j.jbusres.2021.12.004 Volltext GBV_USEFLAG_U GBV_ELV SYSFLAG_U 51.00 Werkstoffkunde: Allgemeines VZ AR 142 2022 899-913 15 |
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RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals |
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RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals |
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Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes |
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Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes |
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de Kerviler, Gwarlann |
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RETRACTED: Shuffling pathway of anti-twinning in body-centered-cubic metals |
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ethical judgments of sexualized ads featuring women: the role of identification with feminine archetypes |
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Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes |
| abstract |
Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. |
| abstractGer |
Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. |
| abstract_unstemmed |
Women may react differently to sexualized ads featuring women. Notably, while some women may regard a sexual imagery as empowering, others may perceive it as a sign of objectification. Accurate predictions of women’s reactions to sexualized ads remain limited. Four studies, conducted in the United States and France, reveal that identification with feminine archetypes affects ethical judgment of sexualized ads through differences in perceived male dominance. Results show that women with high self-esteem as well as women preferring intense make-up have a less negative ethical judgment towards perceived male dominance. Findings contribute to research by highlighting the importance of the archetypes framework for segmenting an advertising audience and for determining ethical judgment. This research highlights the role played by perceived male dominance, self-esteem and make-up preference in the relationship between identification to archetypes and ethical judgment. Finally, it provides new guidelines to define relevant targets for advertising campaign. |
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Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes |
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Ardelet, Caroline Slavich, Barbara |
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