When creepy crawlies are cute as bugs: Investigating the effects of (cute) packaging design in the context of edible insects
• Investigated effects of packaging design for insect-based food in a lab experiment. • Realisitic (vs. cute vs. no) insect image increased disgust perception of product. • Packaging design affected assumptions about target groups. • Cute design might be advantageous to target more disgust-prone con...
Ausführliche Beschreibung
Autor*in: |
Bruckdorfer, Raphaela E. [verfasserIn] |
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Format: |
E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2022 |
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Schlagwörter: |
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Übergeordnetes Werk: |
Enthalten in: Development and validation of a multiclass method for the quantification of veterinary drug residues in honey and royal jelly by liquid chromatography–tandem mass spectrometry - Jin, Yue ELSEVIER, 2017, Harlow |
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Übergeordnetes Werk: |
volume:100 ; year:2022 ; pages:0 |
Links: |
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DOI / URN: |
10.1016/j.foodqual.2022.104597 |
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ELV058154728 |
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When creepy crawlies are cute as bugs: Investigating the effects of (cute) packaging design in the context of edible insects |
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• Investigated effects of packaging design for insect-based food in a lab experiment. • Realisitic (vs. cute vs. no) insect image increased disgust perception of product. • Packaging design affected assumptions about target groups. • Cute design might be advantageous to target more disgust-prone consumers. • No opportunities/availability were most frequently stated barriers to entomophagy. |
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• Investigated effects of packaging design for insect-based food in a lab experiment. • Realisitic (vs. cute vs. no) insect image increased disgust perception of product. • Packaging design affected assumptions about target groups. • Cute design might be advantageous to target more disgust-prone consumers. • No opportunities/availability were most frequently stated barriers to entomophagy. |
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• Investigated effects of packaging design for insect-based food in a lab experiment. • Realisitic (vs. cute vs. no) insect image increased disgust perception of product. • Packaging design affected assumptions about target groups. • Cute design might be advantageous to target more disgust-prone consumers. • No opportunities/availability were most frequently stated barriers to entomophagy. |
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