When creepy crawlies are cute as bugs: Investigating the effects of (cute) packaging design in the context of edible insects

• Investigated effects of packaging design for insect-based food in a lab experiment. • Realisitic (vs. cute vs. no) insect image increased disgust perception of product. • Packaging design affected assumptions about target groups. • Cute design might be advantageous to target more disgust-prone con...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Bruckdorfer, Raphaela E. [verfasserIn]

Büttner, Oliver B.

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2022

Schlagwörter:

Kindchenschema cuteness

Disgust

Food neophobia

Entomophagy

Packaging design

Übergeordnetes Werk:

Enthalten in: Development and validation of a multiclass method for the quantification of veterinary drug residues in honey and royal jelly by liquid chromatography–tandem mass spectrometry - Jin, Yue ELSEVIER, 2017, Harlow

Übergeordnetes Werk:

volume:100 ; year:2022 ; pages:0

Links:

Volltext

DOI / URN:

10.1016/j.foodqual.2022.104597

Katalog-ID:

ELV058154728

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