I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT

This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (infor...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Niu, Ben [verfasserIn] Mvondo, Gustave Florentin Nkoulou [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns

Übergeordnetes Werk:	Enthalten in: Journal of retailing and consumer services - Amsterdam : Elsevier Science, 1994, 76
Übergeordnetes Werk:	volume:76

DOI / URN:	10.1016/j.jretconser.2023.103562

Katalog-ID:	ELV065615808

Internformat


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520			\|a This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services.
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publishDate	2023
allfields	10.1016/j.jretconser.2023.103562 doi (DE-627)ELV065615808 (ELSEVIER)S0969-6989(23)00313-2 DE-627 ger DE-627 rda eng 380 VZ Niu, Ben verfasserin aut I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT 2023 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services. Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns Mvondo, Gustave Florentin Nkoulou verfasserin (orcid)0000-0001-5871-8953 aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 76 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:76 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 76
spelling	10.1016/j.jretconser.2023.103562 doi (DE-627)ELV065615808 (ELSEVIER)S0969-6989(23)00313-2 DE-627 ger DE-627 rda eng 380 VZ Niu, Ben verfasserin aut I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT 2023 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services. Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns Mvondo, Gustave Florentin Nkoulou verfasserin (orcid)0000-0001-5871-8953 aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 76 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:76 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 76
allfields_unstemmed	10.1016/j.jretconser.2023.103562 doi (DE-627)ELV065615808 (ELSEVIER)S0969-6989(23)00313-2 DE-627 ger DE-627 rda eng 380 VZ Niu, Ben verfasserin aut I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT 2023 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services. Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns Mvondo, Gustave Florentin Nkoulou verfasserin (orcid)0000-0001-5871-8953 aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 76 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:76 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 76
allfieldsGer	10.1016/j.jretconser.2023.103562 doi (DE-627)ELV065615808 (ELSEVIER)S0969-6989(23)00313-2 DE-627 ger DE-627 rda eng 380 VZ Niu, Ben verfasserin aut I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT 2023 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services. Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns Mvondo, Gustave Florentin Nkoulou verfasserin (orcid)0000-0001-5871-8953 aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 76 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:76 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 76
allfieldsSound	10.1016/j.jretconser.2023.103562 doi (DE-627)ELV065615808 (ELSEVIER)S0969-6989(23)00313-2 DE-627 ger DE-627 rda eng 380 VZ Niu, Ben verfasserin aut I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT 2023 nicht spezifiziert zzz rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services. Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns Mvondo, Gustave Florentin Nkoulou verfasserin (orcid)0000-0001-5871-8953 aut Enthalten in Journal of retailing and consumer services Amsterdam : Elsevier Science, 1994 76 Online-Ressource (DE-627)320606244 (DE-600)2020784-0 (DE-576)094058547 0969-6989 nnns volume:76 GBV_USEFLAG_U GBV_ELV SYSFLAG_U GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_165 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 76
language	English
source	Enthalten in Journal of retailing and consumer services 76 volume:76
sourceStr	Enthalten in Journal of retailing and consumer services 76 volume:76
format_phy_str_mv	Article
institution	findex.gbv.de
topic_facet	Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns
dewey-raw	380
isfreeaccess_bool	false
container_title	Journal of retailing and consumer services
authorswithroles_txt_mv	Niu, Ben @@aut@@ Mvondo, Gustave Florentin Nkoulou @@aut@@
publishDateDaySort_date	2023-01-01T00:00:00Z
hierarchy_top_id	320606244
dewey-sort	3380
id	ELV065615808
language_de	englisch
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author	Niu, Ben
spellingShingle	Niu, Ben ddc 380 misc Information quality misc Perceived coolness misc Technology affinity misc Posthuman ability misc Loyalty misc Ethical usage concerns I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT
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topic_title	380 VZ I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT Information quality Perceived coolness Technology affinity Posthuman ability Loyalty Ethical usage concerns
topic	ddc 380 misc Information quality misc Perceived coolness misc Technology affinity misc Posthuman ability misc Loyalty misc Ethical usage concerns
topic_unstemmed	ddc 380 misc Information quality misc Perceived coolness misc Technology affinity misc Posthuman ability misc Loyalty misc Ethical usage concerns
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title	I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT
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title_full	I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT
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author_browse	Niu, Ben Mvondo, Gustave Florentin Nkoulou
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title_sort	i am chatgpt, the ultimate ai chatbot! investigating the determinants of users' loyalty and ethical usage concerns of chatgpt
title_auth	I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT
abstract	This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services.
abstractGer	This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services.
abstract_unstemmed	This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial intelligence (AI) chatbot. For this purpose, the study develops a framework based on five models and theories (information system success, technology acceptance model, affinity theory, coolness theory, and posthumanism) as well as other important constructs (user ethical perceptions and user ethical beliefs). Analysis of data collected from 456 actual ChatGPT users in the US reveals several key findings. First, information quality significantly and positively affects users' satisfaction, perceived usefulness, and coolness. Second, perceived usefulness, coolness, technology affinity, and posthuman ability also have a positive impact on users' satisfaction, which subsequently influences their loyalty to the AI chatbot. Furthermore, the findings demonstrate that user ethical perceptions and beliefs negatively moderate the relationship between satisfaction and loyalty. The main implication of this research is that brand managers and programmers should regularly assess the chatbot's performance to ensure that the information provided is relevant, reliable, concise, and delivered promptly. This is because users highly value the quality of information delivered by the AI chatbot. Additionally, they should prioritize the ethical aspect, as it directly influences users' satisfaction and loyalty towards the chatbot services.
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title_short	I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT
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doi_str	10.1016/j.jretconser.2023.103562
up_date	2024-07-06T23:39:05.007Z
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