A typology of consumers by their nutritional behaviors and selected lifestyle elements
Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Ozimek, Irena [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2023 |
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| Anmerkung: |
© 2023 Irena Ozimek et al., published by Sciendo |
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| Übergeordnetes Werk: |
Enthalten in: Journal of economics & management - Sciendo, 2004, 45(2023), 1 vom: 01. Jan., Seite 68-101 |
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| Übergeordnetes Werk: |
volume:45 ; year:2023 ; number:1 ; day:01 ; month:01 ; pages:68-101 |
| Links: |
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| DOI / URN: |
10.22367/jem.2023.45.05 |
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GRUY009032967 |
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| 520 | |a Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. | ||
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10.22367/jem.2023.45.05 doi (DE-627)GRUY009032967 (DE-B1597)jem.2023.45.05-e DE-627 ger DE-627 rakwb eng 050 330 650 VZ Ozimek, Irena verfasserin (orcid)0000-0003-3430-8276 aut A typology of consumers by their nutritional behaviors and selected lifestyle elements 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © 2023 Irena Ozimek et al., published by Sciendo Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. Maciejewski, Grzegorz (orcid)0000-0002-1318-0747 aut Kita, Pavol (orcid)0000-0001-5870-9328 aut Szlachciuk, Julita (orcid)0000-0002-9742-2044 aut Enthalten in Journal of economics & management Sciendo, 2004 45(2023), 1 vom: 01. Jan., Seite 68-101 Online-Ressource (DE-627)592071316 (DE-600)2479554-9 (DE-576)305897853 2719-9975 nnns volume:45 year:2023 number:1 day:01 month:01 pages:68-101 https://dx.doi.org/10.22367/jem.2023.45.05 kostenfrei Volltext SYSFLAG_0 GBV_GRUY SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 45 2023 1 01 01 68-101 |
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10.22367/jem.2023.45.05 doi (DE-627)GRUY009032967 (DE-B1597)jem.2023.45.05-e DE-627 ger DE-627 rakwb eng 050 330 650 VZ Ozimek, Irena verfasserin (orcid)0000-0003-3430-8276 aut A typology of consumers by their nutritional behaviors and selected lifestyle elements 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © 2023 Irena Ozimek et al., published by Sciendo Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. Maciejewski, Grzegorz (orcid)0000-0002-1318-0747 aut Kita, Pavol (orcid)0000-0001-5870-9328 aut Szlachciuk, Julita (orcid)0000-0002-9742-2044 aut Enthalten in Journal of economics & management Sciendo, 2004 45(2023), 1 vom: 01. Jan., Seite 68-101 Online-Ressource (DE-627)592071316 (DE-600)2479554-9 (DE-576)305897853 2719-9975 nnns volume:45 year:2023 number:1 day:01 month:01 pages:68-101 https://dx.doi.org/10.22367/jem.2023.45.05 kostenfrei Volltext SYSFLAG_0 GBV_GRUY SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 45 2023 1 01 01 68-101 |
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10.22367/jem.2023.45.05 doi (DE-627)GRUY009032967 (DE-B1597)jem.2023.45.05-e DE-627 ger DE-627 rakwb eng 050 330 650 VZ Ozimek, Irena verfasserin (orcid)0000-0003-3430-8276 aut A typology of consumers by their nutritional behaviors and selected lifestyle elements 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © 2023 Irena Ozimek et al., published by Sciendo Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. Maciejewski, Grzegorz (orcid)0000-0002-1318-0747 aut Kita, Pavol (orcid)0000-0001-5870-9328 aut Szlachciuk, Julita (orcid)0000-0002-9742-2044 aut Enthalten in Journal of economics & management Sciendo, 2004 45(2023), 1 vom: 01. Jan., Seite 68-101 Online-Ressource (DE-627)592071316 (DE-600)2479554-9 (DE-576)305897853 2719-9975 nnns volume:45 year:2023 number:1 day:01 month:01 pages:68-101 https://dx.doi.org/10.22367/jem.2023.45.05 kostenfrei Volltext SYSFLAG_0 GBV_GRUY SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 45 2023 1 01 01 68-101 |
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10.22367/jem.2023.45.05 doi (DE-627)GRUY009032967 (DE-B1597)jem.2023.45.05-e DE-627 ger DE-627 rakwb eng 050 330 650 VZ Ozimek, Irena verfasserin (orcid)0000-0003-3430-8276 aut A typology of consumers by their nutritional behaviors and selected lifestyle elements 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © 2023 Irena Ozimek et al., published by Sciendo Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. Maciejewski, Grzegorz (orcid)0000-0002-1318-0747 aut Kita, Pavol (orcid)0000-0001-5870-9328 aut Szlachciuk, Julita (orcid)0000-0002-9742-2044 aut Enthalten in Journal of economics & management Sciendo, 2004 45(2023), 1 vom: 01. Jan., Seite 68-101 Online-Ressource (DE-627)592071316 (DE-600)2479554-9 (DE-576)305897853 2719-9975 nnns volume:45 year:2023 number:1 day:01 month:01 pages:68-101 https://dx.doi.org/10.22367/jem.2023.45.05 kostenfrei Volltext SYSFLAG_0 GBV_GRUY SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 45 2023 1 01 01 68-101 |
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A typology of consumers by their nutritional behaviors and selected lifestyle elements |
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Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. © 2023 Irena Ozimek et al., published by Sciendo |
| abstractGer |
Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. © 2023 Irena Ozimek et al., published by Sciendo |
| abstract_unstemmed |
Abstract Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach – The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings – The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I – “Driven by the principles of healthy eating”; II – “Implementing the principles of healthy eating”; III – “Ordinary bread eaters”; IV – “Consciously unaware.” In turn, among Slovak consumers, we distinguished also fourth types: I – “Driven by the principles of healthy eating”; II – “Exercise and drink milk!”; III – “Not attaching importance to healthy eating”; IV – “Eat tastily and healthily.” The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations – A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution – The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation. © 2023 Irena Ozimek et al., published by Sciendo |
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| title_short |
A typology of consumers by their nutritional behaviors and selected lifestyle elements |
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https://dx.doi.org/10.22367/jem.2023.45.05 |
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| author2 |
Maciejewski, Grzegorz Kita, Pavol Szlachciuk, Julita |
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Maciejewski, Grzegorz Kita, Pavol Szlachciuk, Julita |
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| doi_str |
10.22367/jem.2023.45.05 |
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2024-08-27T22:47:23.260Z |
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