Marketing food brands in Italy: a case study approach
Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help enc...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Pratesi, Carlo Alberto [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2002 |
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| Schlagwörter: |
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| Umfang: |
52 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
|---|---|
| Übergeordnetes Werk: |
In: British food journal - Bradford : Emerald, 1899, 104(2002), 6, Seite 413-464 |
| Übergeordnetes Werk: |
volume:104 ; year:2002 ; number:6 ; pages:413-464 ; extent:52 |
| Links: |
|---|
| DOI / URN: |
10.1108/00070700210795615 |
|---|
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NLEJ219606900 |
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| 520 | |a Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. | ||
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10.1108/00070700210795615 doi (DE-627)NLEJ219606900 DE-627 ger DE-627 rakwb eng XA-GB Pratesi, Carlo Alberto verfasserin aut Marketing food brands in Italy: a case study approach 2002 52 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. Emerald Fulltext Archive Database 1994-2005 Case studies Food industry Italy In British food journal Bradford : Emerald, 1899 104(2002), 6, Seite 413-464 Online-Ressource (DE-627)NLEJ219579555 (DE-600)2027461-0 nnns volume:104 year:2002 number:6 pages:413-464 extent:52 http://dx.doi.org/10.1108/00070700210795615 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 104 2002 6 413-464 52 |
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10.1108/00070700210795615 doi (DE-627)NLEJ219606900 DE-627 ger DE-627 rakwb eng XA-GB Pratesi, Carlo Alberto verfasserin aut Marketing food brands in Italy: a case study approach 2002 52 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. Emerald Fulltext Archive Database 1994-2005 Case studies Food industry Italy In British food journal Bradford : Emerald, 1899 104(2002), 6, Seite 413-464 Online-Ressource (DE-627)NLEJ219579555 (DE-600)2027461-0 nnns volume:104 year:2002 number:6 pages:413-464 extent:52 http://dx.doi.org/10.1108/00070700210795615 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 104 2002 6 413-464 52 |
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10.1108/00070700210795615 doi (DE-627)NLEJ219606900 DE-627 ger DE-627 rakwb eng XA-GB Pratesi, Carlo Alberto verfasserin aut Marketing food brands in Italy: a case study approach 2002 52 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. Emerald Fulltext Archive Database 1994-2005 Case studies Food industry Italy In British food journal Bradford : Emerald, 1899 104(2002), 6, Seite 413-464 Online-Ressource (DE-627)NLEJ219579555 (DE-600)2027461-0 nnns volume:104 year:2002 number:6 pages:413-464 extent:52 http://dx.doi.org/10.1108/00070700210795615 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 104 2002 6 413-464 52 |
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10.1108/00070700210795615 doi (DE-627)NLEJ219606900 DE-627 ger DE-627 rakwb eng XA-GB Pratesi, Carlo Alberto verfasserin aut Marketing food brands in Italy: a case study approach 2002 52 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. Emerald Fulltext Archive Database 1994-2005 Case studies Food industry Italy In British food journal Bradford : Emerald, 1899 104(2002), 6, Seite 413-464 Online-Ressource (DE-627)NLEJ219579555 (DE-600)2027461-0 nnns volume:104 year:2002 number:6 pages:413-464 extent:52 http://dx.doi.org/10.1108/00070700210795615 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 104 2002 6 413-464 52 |
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Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. |
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Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. |
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Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy. |
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