Local economic trading schemes and their implications for marketing assumptions, concepts and practices
This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, &quo...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2002 |
|---|
| Schlagwörter: |
|---|
| Umfang: |
9 |
|---|
| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
|---|---|
| Übergeordnetes Werk: |
In: Management decision - Bingley : Emerald, 1967, 40(2002), 4, Seite 354-362 |
| Übergeordnetes Werk: |
volume:40 ; year:2002 ; number:4 ; pages:354-362 ; extent:9 |
| Links: |
|---|
| DOI / URN: |
10.1108/00251740210426349 |
|---|
| Katalog-ID: |
NLEJ219629846 |
|---|
| LEADER | 01000caa a22002652 4500 | ||
|---|---|---|---|
| 001 | NLEJ219629846 | ||
| 003 | DE-627 | ||
| 005 | 20210707090818.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 090811s2002 xxk|||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1108/00251740210426349 |2 doi | |
| 035 | |a (DE-627)NLEJ219629846 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
| 041 | |a eng | ||
| 044 | |c XA-GB | ||
| 245 | 1 | 0 | |a Local economic trading schemes and their implications for marketing assumptions, concepts and practices |
| 264 | 1 | |c 2002 | |
| 300 | |a 9 | ||
| 336 | |a nicht spezifiziert |b zzz |2 rdacontent | ||
| 337 | |a nicht spezifiziert |b z |2 rdamedia | ||
| 338 | |a nicht spezifiziert |b zu |2 rdacarrier | ||
| 520 | |a This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. | ||
| 533 | |f Emerald Fulltext Archive Database 1994-2005 | ||
| 650 | 4 | |a Case studies | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Social economics | |
| 700 | 1 | |a Crowther, David |4 oth | |
| 700 | 1 | |a Greene, Anne-Marie |4 oth | |
| 700 | 1 | |a Hosking, Dian Marie |4 oth | |
| 773 | 0 | 8 | |i In |t Management decision |d Bingley : Emerald, 1967 |g 40(2002), 4, Seite 354-362 |h Online-Ressource |w (DE-627)NLEJ219579466 |w (DE-600)2023018-7 |7 nnns |
| 773 | 1 | 8 | |g volume:40 |g year:2002 |g number:4 |g pages:354-362 |g extent:9 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1108/00251740210426349 |
| 912 | |a GBV_USEFLAG_U | ||
| 912 | |a ZDB-1-EFD | ||
| 912 | |a GBV_NL_ARTICLE | ||
| 951 | |a AR | ||
| 952 | |d 40 |j 2002 |e 4 |h 354-362 |g 9 | ||
| matchkey_str |
crowtherdavidgreeneannemariehoskingdianm:2002----:oaeooitaigceeadhiipiainfraktnasmt |
|---|---|
| hierarchy_sort_str |
2002 |
| publishDate |
2002 |
| allfields |
10.1108/00251740210426349 doi (DE-627)NLEJ219629846 DE-627 ger DE-627 rakwb eng XA-GB Local economic trading schemes and their implications for marketing assumptions, concepts and practices 2002 9 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. Emerald Fulltext Archive Database 1994-2005 Case studies Marketing Social economics Crowther, David oth Greene, Anne-Marie oth Hosking, Dian Marie oth In Management decision Bingley : Emerald, 1967 40(2002), 4, Seite 354-362 Online-Ressource (DE-627)NLEJ219579466 (DE-600)2023018-7 nnns volume:40 year:2002 number:4 pages:354-362 extent:9 http://dx.doi.org/10.1108/00251740210426349 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 40 2002 4 354-362 9 |
| spelling |
10.1108/00251740210426349 doi (DE-627)NLEJ219629846 DE-627 ger DE-627 rakwb eng XA-GB Local economic trading schemes and their implications for marketing assumptions, concepts and practices 2002 9 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. Emerald Fulltext Archive Database 1994-2005 Case studies Marketing Social economics Crowther, David oth Greene, Anne-Marie oth Hosking, Dian Marie oth In Management decision Bingley : Emerald, 1967 40(2002), 4, Seite 354-362 Online-Ressource (DE-627)NLEJ219579466 (DE-600)2023018-7 nnns volume:40 year:2002 number:4 pages:354-362 extent:9 http://dx.doi.org/10.1108/00251740210426349 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 40 2002 4 354-362 9 |
| allfields_unstemmed |
10.1108/00251740210426349 doi (DE-627)NLEJ219629846 DE-627 ger DE-627 rakwb eng XA-GB Local economic trading schemes and their implications for marketing assumptions, concepts and practices 2002 9 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. Emerald Fulltext Archive Database 1994-2005 Case studies Marketing Social economics Crowther, David oth Greene, Anne-Marie oth Hosking, Dian Marie oth In Management decision Bingley : Emerald, 1967 40(2002), 4, Seite 354-362 Online-Ressource (DE-627)NLEJ219579466 (DE-600)2023018-7 nnns volume:40 year:2002 number:4 pages:354-362 extent:9 http://dx.doi.org/10.1108/00251740210426349 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 40 2002 4 354-362 9 |
| allfieldsGer |
10.1108/00251740210426349 doi (DE-627)NLEJ219629846 DE-627 ger DE-627 rakwb eng XA-GB Local economic trading schemes and their implications for marketing assumptions, concepts and practices 2002 9 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. Emerald Fulltext Archive Database 1994-2005 Case studies Marketing Social economics Crowther, David oth Greene, Anne-Marie oth Hosking, Dian Marie oth In Management decision Bingley : Emerald, 1967 40(2002), 4, Seite 354-362 Online-Ressource (DE-627)NLEJ219579466 (DE-600)2023018-7 nnns volume:40 year:2002 number:4 pages:354-362 extent:9 http://dx.doi.org/10.1108/00251740210426349 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 40 2002 4 354-362 9 |
| allfieldsSound |
10.1108/00251740210426349 doi (DE-627)NLEJ219629846 DE-627 ger DE-627 rakwb eng XA-GB Local economic trading schemes and their implications for marketing assumptions, concepts and practices 2002 9 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. Emerald Fulltext Archive Database 1994-2005 Case studies Marketing Social economics Crowther, David oth Greene, Anne-Marie oth Hosking, Dian Marie oth In Management decision Bingley : Emerald, 1967 40(2002), 4, Seite 354-362 Online-Ressource (DE-627)NLEJ219579466 (DE-600)2023018-7 nnns volume:40 year:2002 number:4 pages:354-362 extent:9 http://dx.doi.org/10.1108/00251740210426349 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 40 2002 4 354-362 9 |
| language |
English |
| source |
In Management decision 40(2002), 4, Seite 354-362 volume:40 year:2002 number:4 pages:354-362 extent:9 |
| sourceStr |
In Management decision 40(2002), 4, Seite 354-362 volume:40 year:2002 number:4 pages:354-362 extent:9 |
| format_phy_str_mv |
Article |
| institution |
findex.gbv.de |
| topic_facet |
Case studies Marketing Social economics |
| isfreeaccess_bool |
false |
| container_title |
Management decision |
| authorswithroles_txt_mv |
Crowther, David @@oth@@ Greene, Anne-Marie @@oth@@ Hosking, Dian Marie @@oth@@ |
| publishDateDaySort_date |
2002-01-01T00:00:00Z |
| hierarchy_top_id |
NLEJ219579466 |
| id |
NLEJ219629846 |
| language_de |
englisch |
| fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">NLEJ219629846</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20210707090818.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">090811s2002 xxk|||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1108/00251740210426349</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)NLEJ219629846</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-GB</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Local economic trading schemes and their implications for marketing assumptions, concepts and practices</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">9</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zzz</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">z</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zu</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="f">Emerald Fulltext Archive Database 1994-2005</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social economics</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Crowther, David</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Greene, Anne-Marie</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hosking, Dian Marie</subfield><subfield code="4">oth</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">Management decision</subfield><subfield code="d">Bingley : Emerald, 1967</subfield><subfield code="g">40(2002), 4, Seite 354-362</subfield><subfield code="h">Online-Ressource</subfield><subfield code="w">(DE-627)NLEJ219579466</subfield><subfield code="w">(DE-600)2023018-7</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:40</subfield><subfield code="g">year:2002</subfield><subfield code="g">number:4</subfield><subfield code="g">pages:354-362</subfield><subfield code="g">extent:9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://dx.doi.org/10.1108/00251740210426349</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_U</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EFD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_NL_ARTICLE</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">40</subfield><subfield code="j">2002</subfield><subfield code="e">4</subfield><subfield code="h">354-362</subfield><subfield code="g">9</subfield></datafield></record></collection>
|
| series2 |
Emerald Fulltext Archive Database 1994-2005 |
| ppnlink_with_tag_str_mv |
@@773@@(DE-627)NLEJ219579466 |
| format |
electronic Article |
| delete_txt_mv |
keep |
| collection |
NL |
| remote_str |
true |
| illustrated |
Not Illustrated |
| topic_title |
Local economic trading schemes and their implications for marketing assumptions, concepts and practices Case studies Marketing Social economics |
| topic |
misc Case studies misc Marketing misc Social economics |
| spellingShingle |
misc Case studies misc Marketing misc Social economics Local economic trading schemes and their implications for marketing assumptions, concepts and practices |
| topic_unstemmed |
misc Case studies misc Marketing misc Social economics |
| topic_browse |
misc Case studies misc Marketing misc Social economics |
| format_facet |
Elektronische Aufsätze Aufsätze Elektronische Ressource |
| format_main_str_mv |
Text Zeitschrift/Artikel |
| carriertype_str_mv |
zu |
| author2_variant |
d c dc a m g amg d m h dm dmh |
| hierarchy_parent_title |
Management decision |
| hierarchy_parent_id |
NLEJ219579466 |
| hierarchy_top_title |
Management decision |
| isfreeaccess_txt |
false |
| familylinks_str_mv |
(DE-627)NLEJ219579466 (DE-600)2023018-7 |
| title |
Local economic trading schemes and their implications for marketing assumptions, concepts and practices |
| ctrlnum |
(DE-627)NLEJ219629846 |
| title_full |
Local economic trading schemes and their implications for marketing assumptions, concepts and practices |
| journal |
Management decision |
| journalStr |
Management decision |
| lang_code |
eng |
| isOA_bool |
false |
| recordtype |
marc |
| publishDateSort |
2002 |
| contenttype_str_mv |
zzz |
| container_start_page |
354 |
| container_volume |
40 |
| physical |
9 |
| format_se |
Elektronische Aufsätze |
| countryofpublication_str_mv |
XA-GB |
| doi_str_mv |
10.1108/00251740210426349 |
| title_sort |
local economic trading schemes and their implications for marketing assumptions, concepts and practices |
| title_auth |
Local economic trading schemes and their implications for marketing assumptions, concepts and practices |
| abstract |
This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. |
| abstractGer |
This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. |
| abstract_unstemmed |
This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices. |
| collection_details |
GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE |
| container_issue |
4 |
| title_short |
Local economic trading schemes and their implications for marketing assumptions, concepts and practices |
| url |
http://dx.doi.org/10.1108/00251740210426349 |
| remote_bool |
true |
| author2 |
Crowther, David Greene, Anne-Marie Hosking, Dian Marie |
| author2Str |
Crowther, David Greene, Anne-Marie Hosking, Dian Marie |
| ppnlink |
NLEJ219579466 |
| mediatype_str_mv |
z |
| isOA_txt |
false |
| hochschulschrift_bool |
false |
| author2_role |
oth oth oth |
| doi_str |
10.1108/00251740210426349 |
| up_date |
2024-07-06T05:41:41.945Z |
| _version_ |
1803807098871480320 |
| fullrecord_marcxml |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">NLEJ219629846</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20210707090818.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">090811s2002 xxk|||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1108/00251740210426349</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)NLEJ219629846</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-GB</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Local economic trading schemes and their implications for marketing assumptions, concepts and practices</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">9</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zzz</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">z</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zu</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more mainstream", economic activities. One case is then given particular attention - the "Ithaca hours" system - run in Ithaca, New York. Having examined the formalities of the system and its operation, the paper reviews what participants say about their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors' argument is that "mainstream" marketing concepts and practices fail to embrace all the complexities of LETS as social-economic practices.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="f">Emerald Fulltext Archive Database 1994-2005</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social economics</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Crowther, David</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Greene, Anne-Marie</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hosking, Dian Marie</subfield><subfield code="4">oth</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">Management decision</subfield><subfield code="d">Bingley : Emerald, 1967</subfield><subfield code="g">40(2002), 4, Seite 354-362</subfield><subfield code="h">Online-Ressource</subfield><subfield code="w">(DE-627)NLEJ219579466</subfield><subfield code="w">(DE-600)2023018-7</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:40</subfield><subfield code="g">year:2002</subfield><subfield code="g">number:4</subfield><subfield code="g">pages:354-362</subfield><subfield code="g">extent:9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://dx.doi.org/10.1108/00251740210426349</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_U</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EFD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_NL_ARTICLE</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">40</subfield><subfield code="j">2002</subfield><subfield code="e">4</subfield><subfield code="h">354-362</subfield><subfield code="g">9</subfield></datafield></record></collection>
|
| score |
7.4010057 |