Marketing the public library service to the full-time employed: future directions?
Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The method...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
1997 |
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| Schlagwörter: |
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| Umfang: |
11 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
|---|---|
| Übergeordnetes Werk: |
In: Library management - Bingley : Emerald, 1979, 18(1997), 5, Seite 253-263 |
| Übergeordnetes Werk: |
volume:18 ; year:1997 ; number:5 ; pages:253-263 ; extent:11 |
| Links: |
|---|
| DOI / URN: |
10.1108/01435129710176760 |
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NLEJ219661898 |
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| 520 | |a Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. | ||
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10.1108/01435129710176760 doi (DE-627)NLEJ219661898 DE-627 ger DE-627 rakwb eng XA-GB Marketing the public library service to the full-time employed: future directions? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. Emerald Fulltext Archive Database 1994-2005 Distribution systems Employees Information services Public libraries Working hours Wadley, Andrea L. oth Broady, Judith E. oth Hayward, Tim E. oth In Library management Bingley : Emerald, 1979 18(1997), 5, Seite 253-263 Online-Ressource (DE-627)NLEJ219579237 (DE-600)2014331-X nnns volume:18 year:1997 number:5 pages:253-263 extent:11 http://dx.doi.org/10.1108/01435129710176760 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 1997 5 253-263 11 |
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10.1108/01435129710176760 doi (DE-627)NLEJ219661898 DE-627 ger DE-627 rakwb eng XA-GB Marketing the public library service to the full-time employed: future directions? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. Emerald Fulltext Archive Database 1994-2005 Distribution systems Employees Information services Public libraries Working hours Wadley, Andrea L. oth Broady, Judith E. oth Hayward, Tim E. oth In Library management Bingley : Emerald, 1979 18(1997), 5, Seite 253-263 Online-Ressource (DE-627)NLEJ219579237 (DE-600)2014331-X nnns volume:18 year:1997 number:5 pages:253-263 extent:11 http://dx.doi.org/10.1108/01435129710176760 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 1997 5 253-263 11 |
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10.1108/01435129710176760 doi (DE-627)NLEJ219661898 DE-627 ger DE-627 rakwb eng XA-GB Marketing the public library service to the full-time employed: future directions? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. Emerald Fulltext Archive Database 1994-2005 Distribution systems Employees Information services Public libraries Working hours Wadley, Andrea L. oth Broady, Judith E. oth Hayward, Tim E. oth In Library management Bingley : Emerald, 1979 18(1997), 5, Seite 253-263 Online-Ressource (DE-627)NLEJ219579237 (DE-600)2014331-X nnns volume:18 year:1997 number:5 pages:253-263 extent:11 http://dx.doi.org/10.1108/01435129710176760 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 1997 5 253-263 11 |
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10.1108/01435129710176760 doi (DE-627)NLEJ219661898 DE-627 ger DE-627 rakwb eng XA-GB Marketing the public library service to the full-time employed: future directions? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. Emerald Fulltext Archive Database 1994-2005 Distribution systems Employees Information services Public libraries Working hours Wadley, Andrea L. oth Broady, Judith E. oth Hayward, Tim E. oth In Library management Bingley : Emerald, 1979 18(1997), 5, Seite 253-263 Online-Ressource (DE-627)NLEJ219579237 (DE-600)2014331-X nnns volume:18 year:1997 number:5 pages:253-263 extent:11 http://dx.doi.org/10.1108/01435129710176760 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 1997 5 253-263 11 |
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Marketing the public library service to the full-time employed: future directions? |
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Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. |
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Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. |
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Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">NLEJ219661898</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20210707091301.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">090811s1997 xxk|||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1108/01435129710176760</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)NLEJ219661898</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-GB</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing the public library service to the full-time employed: future directions?</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">11</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zzz</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">z</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zu</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="f">Emerald Fulltext Archive Database 1994-2005</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Distribution systems</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Employees</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information services</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public libraries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Working hours</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wadley, Andrea L.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Broady, Judith E.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hayward, Tim E.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">Library management</subfield><subfield code="d">Bingley : Emerald, 1979</subfield><subfield code="g">18(1997), 5, Seite 253-263</subfield><subfield code="h">Online-Ressource</subfield><subfield code="w">(DE-627)NLEJ219579237</subfield><subfield code="w">(DE-600)2014331-X</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:18</subfield><subfield code="g">year:1997</subfield><subfield code="g">number:5</subfield><subfield code="g">pages:253-263</subfield><subfield code="g">extent:11</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://dx.doi.org/10.1108/01435129710176760</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_U</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EFD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_NL_ARTICLE</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">18</subfield><subfield code="j">1997</subfield><subfield code="e">5</subfield><subfield code="h">253-263</subfield><subfield code="g">11</subfield></datafield></record></collection>
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