Extending process thinking: design of experiments in sales and marketing
An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to hap...
Ausführliche Beschreibung
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| Autor*in: |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
1997 |
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| Schlagwörter: |
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| Umfang: |
6 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
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| Übergeordnetes Werk: |
In: The TQM magazine - Bradford : Emerald, 1989, 9(1997), 6, Seite 434-439 |
| Übergeordnetes Werk: |
volume:9 ; year:1997 ; number:6 ; pages:434-439 ; extent:6 |
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| DOI / URN: |
10.1108/09544789710187046 |
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| 520 | |a An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement. | ||
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10.1108/09544789710187046 doi (DE-627)NLEJ21972735X DE-627 ger DE-627 rakwb eng XA-GB Extending process thinking: design of experiments in sales and marketing 1997 6 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement. Emerald Fulltext Archive Database 1994-2005 Design of experiments Process design Statistical process control Systems design Starkey, Michael oth Aughton, Jeff oth Brewin, Roger oth In The TQM magazine Bradford : Emerald, 1989 9(1997), 6, Seite 434-439 Online-Ressource (DE-627)NLEJ21957877X (DE-600)2024492-7 nnns volume:9 year:1997 number:6 pages:434-439 extent:6 http://dx.doi.org/10.1108/09544789710187046 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 1997 6 434-439 6 |
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10.1108/09544789710187046 doi (DE-627)NLEJ21972735X DE-627 ger DE-627 rakwb eng XA-GB Extending process thinking: design of experiments in sales and marketing 1997 6 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement. Emerald Fulltext Archive Database 1994-2005 Design of experiments Process design Statistical process control Systems design Starkey, Michael oth Aughton, Jeff oth Brewin, Roger oth In The TQM magazine Bradford : Emerald, 1989 9(1997), 6, Seite 434-439 Online-Ressource (DE-627)NLEJ21957877X (DE-600)2024492-7 nnns volume:9 year:1997 number:6 pages:434-439 extent:6 http://dx.doi.org/10.1108/09544789710187046 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 1997 6 434-439 6 |
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10.1108/09544789710187046 doi (DE-627)NLEJ21972735X DE-627 ger DE-627 rakwb eng XA-GB Extending process thinking: design of experiments in sales and marketing 1997 6 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement. Emerald Fulltext Archive Database 1994-2005 Design of experiments Process design Statistical process control Systems design Starkey, Michael oth Aughton, Jeff oth Brewin, Roger oth In The TQM magazine Bradford : Emerald, 1989 9(1997), 6, Seite 434-439 Online-Ressource (DE-627)NLEJ21957877X (DE-600)2024492-7 nnns volume:9 year:1997 number:6 pages:434-439 extent:6 http://dx.doi.org/10.1108/09544789710187046 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 1997 6 434-439 6 |
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10.1108/09544789710187046 doi (DE-627)NLEJ21972735X DE-627 ger DE-627 rakwb eng XA-GB Extending process thinking: design of experiments in sales and marketing 1997 6 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement. Emerald Fulltext Archive Database 1994-2005 Design of experiments Process design Statistical process control Systems design Starkey, Michael oth Aughton, Jeff oth Brewin, Roger oth In The TQM magazine Bradford : Emerald, 1989 9(1997), 6, Seite 434-439 Online-Ressource (DE-627)NLEJ21957877X (DE-600)2024492-7 nnns volume:9 year:1997 number:6 pages:434-439 extent:6 http://dx.doi.org/10.1108/09544789710187046 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 1997 6 434-439 6 |
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An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement. |
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An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement. |
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