Viewpoint: an unscheduled meeting with action research

Provides an insight into the processes of action research. Refers to a case 40 years ago, long before the term "action research" was coined. The process was used to redesign a company's marketing effort in Sweden. Discusses a team approach to bringing about change. Describes how the t...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Mesdag, Martin van [verfasserIn]

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

1998

Schlagwörter:

Action learning

Action research

Marketing strategy

Self-managing teams

Teamwork

Umfang:

3

Reproduktion:

Emerald Fulltext Archive Database 1994-2005

Übergeordnetes Werk:

In: Marketing intelligence & planning - Bingley : Emerald, 1983, 16(1998), 7, Seite 443-445

Übergeordnetes Werk:

volume:16 ; year:1998 ; number:7 ; pages:443-445 ; extent:3

Links:

Link aufrufen

DOI / URN:

10.1108/02634509810244507

Katalog-ID:

NLEJ21975988X

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