A study of bank selection decisions in Singapore using the Analytical Hierarchy Process
Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate th...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2000 |
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| Schlagwörter: |
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| Umfang: |
11 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
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| Übergeordnetes Werk: |
In: International journal of bank marketing - Bingley : Emerald, 1983, 18(2000), 4, Seite 170-180 |
| Übergeordnetes Werk: |
volume:18 ; year:2000 ; number:4 ; pages:170-180 ; extent:11 |
| Links: |
|---|
| DOI / URN: |
10.1108/02652320010349058 |
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| Katalog-ID: |
NLEJ219786445 |
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| 520 | |a Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. | ||
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10.1108/02652320010349058 doi (DE-627)NLEJ219786445 DE-627 ger DE-627 rakwb eng XA-GB A study of bank selection decisions in Singapore using the Analytical Hierarchy Process 2000 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. Emerald Fulltext Archive Database 1994-2005 Analytic hierarchy process Banks Decision making Singapore Ta, Huu Phuong oth Har, Kar Yin oth In International journal of bank marketing Bingley : Emerald, 1983 18(2000), 4, Seite 170-180 Online-Ressource (DE-627)NLEJ219579024 (DE-600)2032104-1 nnns volume:18 year:2000 number:4 pages:170-180 extent:11 http://dx.doi.org/10.1108/02652320010349058 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 2000 4 170-180 11 |
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10.1108/02652320010349058 doi (DE-627)NLEJ219786445 DE-627 ger DE-627 rakwb eng XA-GB A study of bank selection decisions in Singapore using the Analytical Hierarchy Process 2000 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. Emerald Fulltext Archive Database 1994-2005 Analytic hierarchy process Banks Decision making Singapore Ta, Huu Phuong oth Har, Kar Yin oth In International journal of bank marketing Bingley : Emerald, 1983 18(2000), 4, Seite 170-180 Online-Ressource (DE-627)NLEJ219579024 (DE-600)2032104-1 nnns volume:18 year:2000 number:4 pages:170-180 extent:11 http://dx.doi.org/10.1108/02652320010349058 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 2000 4 170-180 11 |
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10.1108/02652320010349058 doi (DE-627)NLEJ219786445 DE-627 ger DE-627 rakwb eng XA-GB A study of bank selection decisions in Singapore using the Analytical Hierarchy Process 2000 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. Emerald Fulltext Archive Database 1994-2005 Analytic hierarchy process Banks Decision making Singapore Ta, Huu Phuong oth Har, Kar Yin oth In International journal of bank marketing Bingley : Emerald, 1983 18(2000), 4, Seite 170-180 Online-Ressource (DE-627)NLEJ219579024 (DE-600)2032104-1 nnns volume:18 year:2000 number:4 pages:170-180 extent:11 http://dx.doi.org/10.1108/02652320010349058 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 2000 4 170-180 11 |
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10.1108/02652320010349058 doi (DE-627)NLEJ219786445 DE-627 ger DE-627 rakwb eng XA-GB A study of bank selection decisions in Singapore using the Analytical Hierarchy Process 2000 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. Emerald Fulltext Archive Database 1994-2005 Analytic hierarchy process Banks Decision making Singapore Ta, Huu Phuong oth Har, Kar Yin oth In International journal of bank marketing Bingley : Emerald, 1983 18(2000), 4, Seite 170-180 Online-Ressource (DE-627)NLEJ219579024 (DE-600)2032104-1 nnns volume:18 year:2000 number:4 pages:170-180 extent:11 http://dx.doi.org/10.1108/02652320010349058 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 2000 4 170-180 11 |
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10.1108/02652320010349058 doi (DE-627)NLEJ219786445 DE-627 ger DE-627 rakwb eng XA-GB A study of bank selection decisions in Singapore using the Analytical Hierarchy Process 2000 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. Emerald Fulltext Archive Database 1994-2005 Analytic hierarchy process Banks Decision making Singapore Ta, Huu Phuong oth Har, Kar Yin oth In International journal of bank marketing Bingley : Emerald, 1983 18(2000), 4, Seite 170-180 Online-Ressource (DE-627)NLEJ219579024 (DE-600)2032104-1 nnns volume:18 year:2000 number:4 pages:170-180 extent:11 http://dx.doi.org/10.1108/02652320010349058 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 18 2000 4 170-180 11 |
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Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. |
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Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. |
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Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three-level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. |
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