Consumer perceived risk: conceptualisations and models
Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Mitchell, Vincent-Wayne [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
1999 |
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| Schlagwörter: |
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| Umfang: |
33 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
|---|---|
| Übergeordnetes Werk: |
In: European journal of marketing - Bradford : Emerald, 1971, 33(1999), 1, Seite 163-195 |
| Übergeordnetes Werk: |
volume:33 ; year:1999 ; number:1 ; pages:163-195 ; extent:33 |
| Links: |
|---|
| DOI / URN: |
10.1108/03090569910249229 |
|---|
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NLEJ219821259 |
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| 520 | |a Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. | ||
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10.1108/03090569910249229 doi (DE-627)NLEJ219821259 DE-627 ger DE-627 rakwb eng XA-GB Mitchell, Vincent-Wayne verfasserin aut Consumer perceived risk: conceptualisations and models 1999 33 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. Emerald Fulltext Archive Database 1994-2005 Consumer behaviour Consumer's risk Marketing strategy Models Perceptions Risk In European journal of marketing Bradford : Emerald, 1971 33(1999), 1, Seite 163-195 Online-Ressource (DE-627)NLEJ219579423 (DE-600)2002936-6 nnns volume:33 year:1999 number:1 pages:163-195 extent:33 http://dx.doi.org/10.1108/03090569910249229 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 33 1999 1 163-195 33 |
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10.1108/03090569910249229 doi (DE-627)NLEJ219821259 DE-627 ger DE-627 rakwb eng XA-GB Mitchell, Vincent-Wayne verfasserin aut Consumer perceived risk: conceptualisations and models 1999 33 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. Emerald Fulltext Archive Database 1994-2005 Consumer behaviour Consumer's risk Marketing strategy Models Perceptions Risk In European journal of marketing Bradford : Emerald, 1971 33(1999), 1, Seite 163-195 Online-Ressource (DE-627)NLEJ219579423 (DE-600)2002936-6 nnns volume:33 year:1999 number:1 pages:163-195 extent:33 http://dx.doi.org/10.1108/03090569910249229 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 33 1999 1 163-195 33 |
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10.1108/03090569910249229 doi (DE-627)NLEJ219821259 DE-627 ger DE-627 rakwb eng XA-GB Mitchell, Vincent-Wayne verfasserin aut Consumer perceived risk: conceptualisations and models 1999 33 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. Emerald Fulltext Archive Database 1994-2005 Consumer behaviour Consumer's risk Marketing strategy Models Perceptions Risk In European journal of marketing Bradford : Emerald, 1971 33(1999), 1, Seite 163-195 Online-Ressource (DE-627)NLEJ219579423 (DE-600)2002936-6 nnns volume:33 year:1999 number:1 pages:163-195 extent:33 http://dx.doi.org/10.1108/03090569910249229 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 33 1999 1 163-195 33 |
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10.1108/03090569910249229 doi (DE-627)NLEJ219821259 DE-627 ger DE-627 rakwb eng XA-GB Mitchell, Vincent-Wayne verfasserin aut Consumer perceived risk: conceptualisations and models 1999 33 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. Emerald Fulltext Archive Database 1994-2005 Consumer behaviour Consumer's risk Marketing strategy Models Perceptions Risk In European journal of marketing Bradford : Emerald, 1971 33(1999), 1, Seite 163-195 Online-Ressource (DE-627)NLEJ219579423 (DE-600)2002936-6 nnns volume:33 year:1999 number:1 pages:163-195 extent:33 http://dx.doi.org/10.1108/03090569910249229 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 33 1999 1 163-195 33 |
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10.1108/03090569910249229 doi (DE-627)NLEJ219821259 DE-627 ger DE-627 rakwb eng XA-GB Mitchell, Vincent-Wayne verfasserin aut Consumer perceived risk: conceptualisations and models 1999 33 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. Emerald Fulltext Archive Database 1994-2005 Consumer behaviour Consumer's risk Marketing strategy Models Perceptions Risk In European journal of marketing Bradford : Emerald, 1971 33(1999), 1, Seite 163-195 Online-Ressource (DE-627)NLEJ219579423 (DE-600)2002936-6 nnns volume:33 year:1999 number:1 pages:163-195 extent:33 http://dx.doi.org/10.1108/03090569910249229 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 33 1999 1 163-195 33 |
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Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. |
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Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. |
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Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike. |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">NLEJ219821259</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20210707093629.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">090811s1999 xxk|||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1108/03090569910249229</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)NLEJ219821259</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-GB</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mitchell, Vincent-Wayne</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer perceived risk: conceptualisations and models</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">33</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zzz</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">z</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zu</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk and differences between the concepts of risk and uncertainty. It describes how different models have been devised and operationalised to measure risk and how these have developed over the years. Aims to identify and report the theoretical and model developments over the past 30 years and to propose criteria which researchers can use in deciding the most useful model for their own research. The criteria are: understanding, prediction, suitability for reliability and validity assessment, practicality and usability. It is suggested that the basic two-component model is still the most generally useful for researchers and practitioners alike.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="f">Emerald Fulltext Archive Database 1994-2005</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behaviour</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer's risk</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing strategy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Perceptions</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Risk</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">European journal of marketing</subfield><subfield code="d">Bradford : Emerald, 1971</subfield><subfield code="g">33(1999), 1, Seite 163-195</subfield><subfield code="h">Online-Ressource</subfield><subfield code="w">(DE-627)NLEJ219579423</subfield><subfield code="w">(DE-600)2002936-6</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:33</subfield><subfield code="g">year:1999</subfield><subfield code="g">number:1</subfield><subfield code="g">pages:163-195</subfield><subfield code="g">extent:33</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://dx.doi.org/10.1108/03090569910249229</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_U</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EFD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_NL_ARTICLE</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">33</subfield><subfield code="j">1999</subfield><subfield code="e">1</subfield><subfield code="h">163-195</subfield><subfield code="g">33</subfield></datafield></record></collection>
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