Consumer perceived risk: conceptualisations and models

Reviews the literature on consumer-perceived risk over the past 30 years. The review begins by establishing perceived risk's relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective and objective risk...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Mitchell, Vincent-Wayne [verfasserIn]

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

1999

Schlagwörter:

Consumer behaviour

Consumer's risk

Marketing strategy

Models

Perceptions

Risk

Umfang:

33

Reproduktion:

Emerald Fulltext Archive Database 1994-2005

Übergeordnetes Werk:

In: European journal of marketing - Bradford : Emerald, 1971, 33(1999), 1, Seite 163-195

Übergeordnetes Werk:

volume:33 ; year:1999 ; number:1 ; pages:163-195 ; extent:33

Links:

Link aufrufen

DOI / URN:

10.1108/03090569910249229

Katalog-ID:

NLEJ219821259

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