The super automotive category killer: why now? What future?
While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
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| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
1997 |
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| Schlagwörter: |
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| Umfang: |
11 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
|---|---|
| Übergeordnetes Werk: |
In: Journal of consumer marketing - Bradford : Emerald, 1984, 14(1997), 1, Seite 20-30 |
| Übergeordnetes Werk: |
volume:14 ; year:1997 ; number:1 ; pages:20-30 ; extent:11 |
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|---|
| DOI / URN: |
10.1108/07363769710155839 |
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10.1108/07363769710155839 doi (DE-627)NLEJ219840288 DE-627 ger DE-627 rakwb eng XA-GB The super automotive category killer: why now? What future? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they developed in the mid-1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. Emerald Fulltext Archive Database 1994-2005 Motor industry Retailing Strategy Urban, David J. oth Hoffer, George E. oth In Journal of consumer marketing Bradford : Emerald, 1984 14(1997), 1, Seite 20-30 Online-Ressource (DE-627)NLEJ219578982 (DE-600)2032361-X nnns volume:14 year:1997 number:1 pages:20-30 extent:11 http://dx.doi.org/10.1108/07363769710155839 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 14 1997 1 20-30 11 |
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10.1108/07363769710155839 doi (DE-627)NLEJ219840288 DE-627 ger DE-627 rakwb eng XA-GB The super automotive category killer: why now? What future? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they developed in the mid-1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. Emerald Fulltext Archive Database 1994-2005 Motor industry Retailing Strategy Urban, David J. oth Hoffer, George E. oth In Journal of consumer marketing Bradford : Emerald, 1984 14(1997), 1, Seite 20-30 Online-Ressource (DE-627)NLEJ219578982 (DE-600)2032361-X nnns volume:14 year:1997 number:1 pages:20-30 extent:11 http://dx.doi.org/10.1108/07363769710155839 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 14 1997 1 20-30 11 |
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10.1108/07363769710155839 doi (DE-627)NLEJ219840288 DE-627 ger DE-627 rakwb eng XA-GB The super automotive category killer: why now? What future? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they developed in the mid-1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. Emerald Fulltext Archive Database 1994-2005 Motor industry Retailing Strategy Urban, David J. oth Hoffer, George E. oth In Journal of consumer marketing Bradford : Emerald, 1984 14(1997), 1, Seite 20-30 Online-Ressource (DE-627)NLEJ219578982 (DE-600)2032361-X nnns volume:14 year:1997 number:1 pages:20-30 extent:11 http://dx.doi.org/10.1108/07363769710155839 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 14 1997 1 20-30 11 |
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10.1108/07363769710155839 doi (DE-627)NLEJ219840288 DE-627 ger DE-627 rakwb eng XA-GB The super automotive category killer: why now? What future? 1997 11 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they developed in the mid-1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. Emerald Fulltext Archive Database 1994-2005 Motor industry Retailing Strategy Urban, David J. oth Hoffer, George E. oth In Journal of consumer marketing Bradford : Emerald, 1984 14(1997), 1, Seite 20-30 Online-Ressource (DE-627)NLEJ219578982 (DE-600)2032361-X nnns volume:14 year:1997 number:1 pages:20-30 extent:11 http://dx.doi.org/10.1108/07363769710155839 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 14 1997 1 20-30 11 |
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While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they developed in the mid-1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. |
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While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they developed in the mid-1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. |
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While "category killers" have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used-car market. Discusses several aspects of these "super automotive category killers (SACKs)," including why they developed in the mid-1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. |
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