Perceived risk and the consumer buying process: internet airline reservations

Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consum...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Cunningham, Lawrence F.

Gerlach, James H.

Harper, Michael D.

Young, Clifford E.

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2005

Schlagwörter:

Consumer behavior

Consumer risk

Internet shopping

Perception

Services marketing

Umfang:

16

Reproduktion:

Emerald Fulltext Archive Database 1994-2005

Übergeordnetes Werk:

In: International journal of service industry management - Bingley : Emerald, 1990, 16(2005), 4, Seite 357-372

Übergeordnetes Werk:

volume:16 ; year:2005 ; number:4 ; pages:357-372 ; extent:16

Links:

Link aufrufen

DOI / URN:

10.1108/09564230510614004

Katalog-ID:

NLEJ219885958

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