Perceived risk and the consumer buying process: internet airline reservations
Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consum...
Ausführliche Beschreibung
Gespeichert in:
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E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2005 |
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| Umfang: |
16 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
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| Übergeordnetes Werk: |
In: International journal of service industry management - Bingley : Emerald, 1990, 16(2005), 4, Seite 357-372 |
| Übergeordnetes Werk: |
volume:16 ; year:2005 ; number:4 ; pages:357-372 ; extent:16 |
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| DOI / URN: |
10.1108/09564230510614004 |
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NLEJ219885958 |
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| 520 | |a Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. | ||
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10.1108/09564230510614004 doi (DE-627)NLEJ219885958 DE-627 ger DE-627 rakwb eng XA-GB Perceived risk and the consumer buying process: internet airline reservations 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. Emerald Fulltext Archive Database 1994-2005 Consumer behavior Consumer risk Internet shopping Perception Services marketing Cunningham, Lawrence F. oth Gerlach, James H. oth Harper, Michael D. oth Young, Clifford E. oth In International journal of service industry management Bingley : Emerald, 1990 16(2005), 4, Seite 357-372 Online-Ressource (DE-627)NLEJ219578699 (DE-600)2032068-1 nnns volume:16 year:2005 number:4 pages:357-372 extent:16 http://dx.doi.org/10.1108/09564230510614004 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 16 2005 4 357-372 16 |
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10.1108/09564230510614004 doi (DE-627)NLEJ219885958 DE-627 ger DE-627 rakwb eng XA-GB Perceived risk and the consumer buying process: internet airline reservations 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. Emerald Fulltext Archive Database 1994-2005 Consumer behavior Consumer risk Internet shopping Perception Services marketing Cunningham, Lawrence F. oth Gerlach, James H. oth Harper, Michael D. oth Young, Clifford E. oth In International journal of service industry management Bingley : Emerald, 1990 16(2005), 4, Seite 357-372 Online-Ressource (DE-627)NLEJ219578699 (DE-600)2032068-1 nnns volume:16 year:2005 number:4 pages:357-372 extent:16 http://dx.doi.org/10.1108/09564230510614004 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 16 2005 4 357-372 16 |
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10.1108/09564230510614004 doi (DE-627)NLEJ219885958 DE-627 ger DE-627 rakwb eng XA-GB Perceived risk and the consumer buying process: internet airline reservations 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. Emerald Fulltext Archive Database 1994-2005 Consumer behavior Consumer risk Internet shopping Perception Services marketing Cunningham, Lawrence F. oth Gerlach, James H. oth Harper, Michael D. oth Young, Clifford E. oth In International journal of service industry management Bingley : Emerald, 1990 16(2005), 4, Seite 357-372 Online-Ressource (DE-627)NLEJ219578699 (DE-600)2032068-1 nnns volume:16 year:2005 number:4 pages:357-372 extent:16 http://dx.doi.org/10.1108/09564230510614004 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 16 2005 4 357-372 16 |
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10.1108/09564230510614004 doi (DE-627)NLEJ219885958 DE-627 ger DE-627 rakwb eng XA-GB Perceived risk and the consumer buying process: internet airline reservations 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. Emerald Fulltext Archive Database 1994-2005 Consumer behavior Consumer risk Internet shopping Perception Services marketing Cunningham, Lawrence F. oth Gerlach, James H. oth Harper, Michael D. oth Young, Clifford E. oth In International journal of service industry management Bingley : Emerald, 1990 16(2005), 4, Seite 357-372 Online-Ressource (DE-627)NLEJ219578699 (DE-600)2032068-1 nnns volume:16 year:2005 number:4 pages:357-372 extent:16 http://dx.doi.org/10.1108/09564230510614004 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 16 2005 4 357-372 16 |
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Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. |
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Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process. |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">NLEJ219885958</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20210707094612.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">090811s2005 xxk|||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1108/09564230510614004</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)NLEJ219885958</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-GB</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Perceived risk and the consumer buying process: internet airline reservations</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">16</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zzz</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">z</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zu</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Purpose - This research aims to investigate the premise that the use of internet airline reservation systems is perceived to be riskier than traditional airline reservation shopping. Design/methodology/approach - A survey of 263 respondents investigated perceived risk at various stages of the consumer buying process. Findings - The results reveal that perceived risk for airline reservation services follows a pattern throughout the consumer buying process. When viewed as a dynamic process, perceived risk for internet airline services shows more radical changes in risk levels than the traditional service. The analyses indicate that performance, physical, social, and financial risk are related to perceived risk at certain stages of the consumer buying process. Practical implications - A major finding of this study is that there is a risk premium for internet airline reservation services and the risk premium permeates all stages of the consumer buying process. It is further demonstrated that the internet risk premium does affect usage levels; implying that the internet risk premium is consequential and warrants the implementation of risk mitigation strategies. Originality/value - Unlike previous studies on perceived risk that typically focused on the relationship of perceived risk and information search, this study examines the dynamics of perceived risk throughout the various stages of the consumer buying process.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="f">Emerald Fulltext Archive Database 1994-2005</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer risk</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet shopping</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Perception</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Services marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cunningham, Lawrence F.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gerlach, James H.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Harper, Michael D.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Young, Clifford E.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">International journal of service industry management</subfield><subfield code="d">Bingley : Emerald, 1990</subfield><subfield code="g">16(2005), 4, Seite 357-372</subfield><subfield code="h">Online-Ressource</subfield><subfield code="w">(DE-627)NLEJ219578699</subfield><subfield code="w">(DE-600)2032068-1</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:16</subfield><subfield code="g">year:2005</subfield><subfield code="g">number:4</subfield><subfield code="g">pages:357-372</subfield><subfield code="g">extent:16</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://dx.doi.org/10.1108/09564230510614004</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_U</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EFD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_NL_ARTICLE</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">16</subfield><subfield code="j">2005</subfield><subfield code="e">4</subfield><subfield code="h">357-372</subfield><subfield code="g">16</subfield></datafield></record></collection>
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