Exploring adolescent girls' identification of beauty types through consumer collages
Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collag...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2005 |
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| Schlagwörter: |
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| Umfang: |
16 |
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| Reproduktion: |
Emerald Fulltext Archive Database 1994-2005 |
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| Übergeordnetes Werk: |
In: Journal of fashion marketing and management - Bradford : Emerald, 1996, 9(2005), 4, Seite 391-406 |
| Übergeordnetes Werk: |
volume:9 ; year:2005 ; number:4 ; pages:391-406 ; extent:16 |
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10.1108/13612020510620777 |
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| 520 | |a Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. | ||
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10.1108/13612020510620777 doi (DE-627)NLEJ219991030 DE-627 ger DE-627 rakwb eng XA-GB Exploring adolescent girls' identification of beauty types through consumer collages 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. Emerald Fulltext Archive Database 1994-2005 Adolescents Advertising Girls Self esteem Martin, Mary C. oth Peters, Cara Okleshen oth In Journal of fashion marketing and management Bradford : Emerald, 1996 9(2005), 4, Seite 391-406 Online-Ressource (DE-627)NLEJ219578303 (DE-600)2109286-2 1361-2026 nnns volume:9 year:2005 number:4 pages:391-406 extent:16 http://dx.doi.org/10.1108/13612020510620777 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 2005 4 391-406 16 |
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10.1108/13612020510620777 doi (DE-627)NLEJ219991030 DE-627 ger DE-627 rakwb eng XA-GB Exploring adolescent girls' identification of beauty types through consumer collages 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. Emerald Fulltext Archive Database 1994-2005 Adolescents Advertising Girls Self esteem Martin, Mary C. oth Peters, Cara Okleshen oth In Journal of fashion marketing and management Bradford : Emerald, 1996 9(2005), 4, Seite 391-406 Online-Ressource (DE-627)NLEJ219578303 (DE-600)2109286-2 1361-2026 nnns volume:9 year:2005 number:4 pages:391-406 extent:16 http://dx.doi.org/10.1108/13612020510620777 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 2005 4 391-406 16 |
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10.1108/13612020510620777 doi (DE-627)NLEJ219991030 DE-627 ger DE-627 rakwb eng XA-GB Exploring adolescent girls' identification of beauty types through consumer collages 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. Emerald Fulltext Archive Database 1994-2005 Adolescents Advertising Girls Self esteem Martin, Mary C. oth Peters, Cara Okleshen oth In Journal of fashion marketing and management Bradford : Emerald, 1996 9(2005), 4, Seite 391-406 Online-Ressource (DE-627)NLEJ219578303 (DE-600)2109286-2 1361-2026 nnns volume:9 year:2005 number:4 pages:391-406 extent:16 http://dx.doi.org/10.1108/13612020510620777 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 2005 4 391-406 16 |
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10.1108/13612020510620777 doi (DE-627)NLEJ219991030 DE-627 ger DE-627 rakwb eng XA-GB Exploring adolescent girls' identification of beauty types through consumer collages 2005 16 nicht spezifiziert zzz rdacontent nicht spezifiziert z rdamedia nicht spezifiziert zu rdacarrier Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. Emerald Fulltext Archive Database 1994-2005 Adolescents Advertising Girls Self esteem Martin, Mary C. oth Peters, Cara Okleshen oth In Journal of fashion marketing and management Bradford : Emerald, 1996 9(2005), 4, Seite 391-406 Online-Ressource (DE-627)NLEJ219578303 (DE-600)2109286-2 1361-2026 nnns volume:9 year:2005 number:4 pages:391-406 extent:16 http://dx.doi.org/10.1108/13612020510620777 GBV_USEFLAG_U ZDB-1-EFD GBV_NL_ARTICLE AR 9 2005 4 391-406 16 |
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Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. |
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Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. |
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Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty. |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">NLEJ219991030</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20210707100157.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">090811s2005 xxk|||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1108/13612020510620777</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)NLEJ219991030</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-GB</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Exploring adolescent girls' identification of beauty types through consumer collages</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">16</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zzz</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">z</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">nicht spezifiziert</subfield><subfield code="b">zu</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Purpose - The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach - Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings - Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitations/implications - The findings indicate that the beauty match-up hypothesis holds among young girls. Practical implications - Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired type(s) of beauty. They may even be alienating young girls by using anti-ideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originality/value - This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from "attractive or pretty" to "unattractive or ugly", this work considers the complex, multidimensional properties of beauty.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="f">Emerald Fulltext Archive Database 1994-2005</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Adolescents</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Girls</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Self esteem</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martin, Mary C.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Peters, Cara Okleshen</subfield><subfield code="4">oth</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">Journal of fashion marketing and management</subfield><subfield code="d">Bradford : Emerald, 1996</subfield><subfield code="g">9(2005), 4, Seite 391-406</subfield><subfield code="h">Online-Ressource</subfield><subfield code="w">(DE-627)NLEJ219578303</subfield><subfield code="w">(DE-600)2109286-2</subfield><subfield code="x">1361-2026</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:9</subfield><subfield code="g">year:2005</subfield><subfield code="g">number:4</subfield><subfield code="g">pages:391-406</subfield><subfield code="g">extent:16</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://dx.doi.org/10.1108/13612020510620777</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_U</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EFD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_NL_ARTICLE</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">9</subfield><subfield code="j">2005</subfield><subfield code="e">4</subfield><subfield code="h">391-406</subfield><subfield code="g">16</subfield></datafield></record></collection>
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